Marketing Manager

<p>Our new London-based Marketing Manager will focus on development and execution of marketing plans and programs to support pan-regional sales activities that help build and progress sales pipeline, strengthen customer retention and drive market awareness of the ARGUS solutions and the Altus Group brand. This is a bilingual position requiring native fluency in German.</p>

London, UK

Altus Analytics, makers of ARGUS Software

<p>At Altus Analytics, makers of ARGUS Software, we break ground everyday with products that provide consistency, transparency, and efficiency into the financial and operational processes that drive the global world of commercial real estate. Our products were built exclusively for commercial real estate companies, incorporating best practices learned from over 25 years serving the industry and clients in over 60 countries. ARGUS Software&rsquo;s products have become the industry standard and provide the complete solution for managing and growing your commercial real estate portfolio. Thousands of users globally including leading owners, managers, financial institutions, brokerages and REITs trust ARGUS Software solutions to improve the visibility and flow of information throughout their critical business processes. These processes include asset management, asset valuation, portfolio management, budgeting, forecasting, reporting, lease management, collaboration and knowledge management.</p> http://www.altusgroup.com/analytics

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Experienced

Overview: <p><strong>Who we are</strong></p> <p>Altus Group Limited is a leading provider of independent advisory services, software and data solutions to the global commercial real estate industry. Headquartered in Canada, we have approximately 2,300 employees around the world, with operations in North America, Europe and Asia Pacific. Our clients include some of the world&rsquo;s largest real estate industry participants, spread across a broad variety of sectors.</p> <p>Each of our five core practices &ndash; Altus Analytics Solutions, Research, Valuation and Advisory, Property Tax Consulting, Cost Consulting and Project Management and Geomatics &ndash; embody and reflect decades of experience, a broad range of expertise and leading-edge technology.</p> <p>We are at the centre of what drives the real estate industry and we service every aspect of the life cycle. From the purchase of land, to the direction a project takes, to the transactions needed, to ultimately selling or changing the asset.</p> <p><strong>Changing the industry</strong></p> <p>The CRE industry is increasingly placing greater importance on the value of data and needs software to achieve improved accuracy, transparency and deeper insight around their assets. In response to this, we are aligning our business model to scale our high-growth software and data solutions business platforms.</p> <p><strong>The opportunity</strong></p> <p>With 15 consecutive quarters year-over-year revenue growth and a strong pipeline of new solutions and services coming to market, we are looking for a Marketing Manager to drive our marketing activities in EMEA. Reporting to the Head of Marketing, EMEA, our new London-based Marketing Manager will focus on development and execution of marketing plans and programs to support pan-regional sales activities that help build and progress sales pipeline, strengthen customer retention and drive market awareness of the ARGUS solutions and the Altus Group brand. This is a bilingual position requiring native fluency in German. Extensive travel, every 6-8 weeks, is required throughout the region.</p> <p><strong>Who you are</strong></p> <p>You are a project-driven, creative, hands-on Marketing Manager with a global perspective on the world and a strong background in B2B strategy. You bring either a wealth of commercial real estate knowledge or software product expertise. You want a chance to work with a blank state and balance a strategic role with a hands-on one. You want to make a measurable impact increasing our presence in Germany (and throughout Europe) with powerful lead generation campaigns and impressive event messaging and presence.</p> <p><strong>What&rsquo;s in it for you</strong></p> <p>This is a newly created role and an opportunity for someone who has been there-done that to take on the challenges and rewards of building a full lead generation and client growth marketing strategy from end-to-end. It&rsquo;s a chance to create campaigns, implement your ideas and execute on your initiatives.</p> <p>The experience and exposure gained as our new Marketing Manager, EMEA is a significant boost on a career path leading to possibilities in global program marketing, product marketing or Altus corporate marketing. We are disrupting the PropTech industry. &nbsp;Joining us now is a chance to work for a market leader and drive our growth starting in Germany and accelerating further into Europe and Africa.</p>
Responsibilities: <p><strong>Our new Marketing Manager will focus on:</strong></p> <ul> <li>Strategy. You will create and deliver targeted marketing plans to support the regional sales teams. You will work closely with the Head of Marketing, EMEA to develop and execute an overall EMEA marketing plan including the establishment of key GEO marketing and campaign priorities, awareness initiatives and ensure alignment of plans with the EMEA sales objectives.</li> <li>Execution. You will work closely with sales and partners to identify, manage and execute on a full scope of mixed marketing programs This includes: <ul> <li>Establishing our presence and prominence at industry conferences and tradeshows.</li> <li>Designing and launching seminars, webinars.</li> <li>Hosting customer conferences.</li> <li>Creating awareness programs and opportunities for sponsorships.</li> <li>Implementing email nurturing campaigns.</li> <li>Launching social media campaigns.</li> <li>Executing on channel partner marketing activities, customer programs, and client relationship-building marketing initiatives.</li> </ul> </li> <li>Pipeline development. You will develop and manage related lead generation activities targeting prospects in EMEA.</li> <li>Content delivery. You will collaborate with both inside stakeholders and outside vendors/agencies to deliver both original and re-purposed content to be used for campaigns and programs, sales enablement, and awareness.</li> <li>Thought leadership. You will increase awareness in EMEA, working closely with Corporate and Product Marketing and Communication for regional and local implementation of corporate programs.</li> </ul>
Requirements: <p><strong>How do we know that&rsquo;s you? You have:</strong></p> <ul> <li>The education. A university degree in Business, Marketing or related field.</li> <li>The experience. You have proven expertise in B2B software marketing and knowledge of European markets. You have experience with hands-on execution of marketing programs and campaigns including: <ul> <li>Development of key objectives.</li> <li>Identification of effective tactics.</li> <li>Design of original or repurposing of existing targeted content.</li> <li>Management of operational elements including logistical coordination and budget.</li> </ul> </li> <li>The proactive drive. You have a genuine passion for marketing, business and flawless execution.</li> <li>The data-backed approach. You can clearly articulate your process for execution, how you mobilize and engage teams, drive ROI and key performance metrics that you use for measuring and reporting to the business.</li> <li>The bonus skills. You are a native German speaker. You have knowledge of the commercial real estate industry or software product marketing.</li> <li>The relationship building skills. You are a strong collaborator and influential leader. You can engage cross-functional teams and enjoy working closely with Sales. You can build connections with internal and external stakeholders and manage vendor relationships and deliverables.</li> <li>The technical knowledge. You have hands-on experience with desktop publishing (Photoshop, In-Design), Marketing Automation platforms (Hubspot and Pardot) and CRM (Salesforce).</li> <li>The communication style. You have outstanding written and verbal skills. Your presentation skills are impressive. You know how to target - and reach - an audience effectively.</li> <li>The flexibility. You are comfortable spending up to 25% of your time traveling throughout the EMEA region.</li> </ul> <p><strong>Need any more reasons to want to work with us?</strong></p> <p>As we continue to grow, the possibilities for the people that join Altus are significant. From professional growth to innovation to collaboration we are committed to continuing to foster the right environment to help our people realize their full potential. We give our people the freedom and responsibility to take charge of their career path, bring new ideas to the forefront and work on critical projects that will shape the success of our clients.</p> <p>We thank you in advance for taking the time to learn more about what makes Altus a great place to grow your career and do some of your best work. Apply now, refer a friend or stay on top of what&rsquo;s new by following us on <a href="https://www.linkedin.com/company/53979/">LinkedIn</a>.</p>