Demand Generation Specialist

Reporting to the Senior Manager, Digital and Creative Services as our new Demand Generation Specialist you will lead digital and search engine marketing campaigns to increase brand awareness, engagement and drive leads. 

Toronto, ON

Altus Group

<p>&nbsp;</p> <p>Altus Group is a leading provider of software, data solutions and technology-enabled expert services to the global commercial real estate (CRE) industry. We are a single provider of end-to-end CRE solutions empowering clients to make informed decisions and drive strategic growth.</p> <p dir="LTR"><br />Headquartered in Canada, we have approximately 2,250 employees around the world, with operations in North America, Europe, and Asia Pacific. We are at the center of what drives the real estate industry and continue to break ground every day with innovative solutions and best practices that touch every aspect of the real estate life cycle.</p> http://www.altusgroup.com

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Experienced

Overview: <p dir="LTR"><strong>Who we are </strong><br /><br />Altus Group is a leading provider of software, data solutions and technology-enabled expert services to the global commercial real estate (CRE) industry. We are a single provider of end-to-end CRE solutions empowering clients to make informed decisions and drive strategic growth.<br /><br />Headquartered in Canada, we have approximately 2,250 employees around the world, with operations in North America, Europe, and Asia Pacific. We are at the center of what drives the real estate industry and continue to break ground every day with innovative solutions and best practices that touch every aspect of the real estate life cycle.</p> <p dir="LTR"><strong>The opportunity</strong></p> <p dir="LTR">Reporting to the Senior Manager, Digital and Creative Services as our new Demand Generation Specialist you will lead digital and search engine marketing campaigns to increase brand awareness, engagement and drive leads.&nbsp;</p> <p dir="LTR"><strong>Who you are</strong></p> <p dir="LTR">You are a digital marketer with expertise working in a B2B SaaS based software company and you are seeking an opportunity to be independently accountable from strategy to execution. You are both strategic and hands-on, creative, and analytical. You are passionate about data, and you understand how to pivot your strategy and update your campaigns to make the numbers work. You are looking for a role where you can watch, measure, and adjust your campaigns as they come to life.</p> <p dir="DEFAULT"><strong>What's in it for you</strong></p> <p dir="LTR"><em>Influence and exposure. </em>You want a seat at the table and a chance to own and drive the strategy of digital marketing programs. You want to play a critical role supporting sales, marketing, and operations at a scaling, global organization. You want to provide <span class="WJV2">analytically-informed</span> strategic direction and the freedom to design and implement your ideas.&nbsp;<br /><br /><strong>Need any more reasons to join Altus?</strong><br /><br />In 2005, we started with 400 employees and have grown exponentially to over 2,250 around the globe today. Altus Group employees don&rsquo;t see boundaries, they see opportunity. They deliver results for our clients and our company and are recognized and rewarded for the value they create. This is an opportunity to work on multiple projects that encompass many industries, geographic reach, and high profile design.<br /><br />At Altus, we want you to realize your potential. We value collaboration and knowledge sharing of best practices. We support professional growth and we actively seek out ideas. This is the place to present the newest research, to introduce the coolest tech, and see it come to fruition and be applied. Your work will make a difference.<br /><br />Altus Group isn&rsquo;t just about the amazing work we do. We work hard to create a dynamic company culture that reflects the values of our employees and what motivates them individually and as a team:<br /><br />Altus Cares - We are always seeking ways to give back to our communities, and support causes important to our employees. We are actively involved in local charity work and we believe in laying the groundwork for a more prosperous future. Our personal highlight is our involvement with Ronald McDonald house in four different countries where we volunteer every September as a company.<br /><br />Education - We believe our employees represent the best this industry has to offer and we want to reflect their commitment to education and continued learning.<br /><br />At Altus Group, we are proud to say that many of our teams are comprised of members who have been here five years or longer. We think that speaks volumes about our atmosphere and our people.<br /><br />Opportunity awaits - come realize your potential at Altus Group!</p>
Responsibilities: <p dir="LTR"><strong>Our new Demand Generation Specialist will focus on:</strong></p> <ul> <li> <p dir="LTR"><em>Program Development.</em> You will own the development and management of program components, including ads, keywords SEO, and website/landing page assets for lead generation campaigns. You will work with various marketing stakeholders to create necessary assets, define budgets and KPIs for each campaign and channel. You will oversee the spending of our Google Ads budget, optimizing and adjusting ongoing and new digital marketing programs based on research and analysis.&nbsp;</p> </li> <li> <p dir="LTR"><em>Program Delivery.</em> You will work with various stakeholders across product, content, and field marketing teams as well as 3rd party agencies to deliver campaigns on schedule by ensuring all assets are in market-appropriate channels to deliver against defined KPIs. You will conduct regular audits to ensure existing elements are meeting desired journey needs and update or create new ones where needed.</p> </li> <li> <p dir="LTR"><em>Program Design. </em>You will lead the development of digital marketing campaigns that will increase engagement and lead generation, focusing on SEO, PPC advertising, display advertising, relevant web and landing pages. Campaign plans will include multi-touch and multi-channel customer journeys with KPIs for each stage.</p> </li> <li> <p dir="LTR"><em>Evaluation and Performance Management. </em>You will evaluate campaign performance across multiple stages of the journey towards lead generation using tools like Google AdWords, Google Analytics, website surveillance tools, Pardot, and Salesforce. You will produce reports and communicate outcomes as well as recommendations to key stakeholders regularly.</p> </li> </ul>
Requirements: <p dir="LTR"><strong>Our new Demand Generation Specialist will have:</strong></p> <ul> <li> <p dir="LTR"><em>The education and experience. </em>You have a Bachelor's degree in Marketing, Communications, or Business. You have proven success in a digital marketing role researching, designing, and developing digital marketing campaigns, specifically with PPC programs. You have an understanding of the customer experience and building buyer-user relationships through highly effective digital campaigns.</p> </li> <li> <p dir="LTR"><em>The project management skills. </em>You can balance multiple deliverables, communications, and stakeholder expectations. You are able to create and execute an overarching strategic direction to effectively grow the business. You have experience budgeting, resource planning, tracking deliverables, and managing change.</p> </li> <li> <p dir="LTR"><em>The technical expertise. </em>You are proficient in Google Adwords and Google Analytics; Pardot; Salesforce; WordPress or another CMS; basic HTML and JavaScript.</p> </li> <li> <p dir="LTR"><em>The collaboration skills.</em> You can establish relationships with internal teams and third-party providers, working closely towards common goals. Your oral, written, visual, and presentation communication skills are outstanding. You are a problem solver who respects diverse opinions and is action-oriented.&nbsp;</p> </li> </ul> <p><em>Come realize your potential at Altus Group!</em></p> <p>Altus Group is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please contact us at <span class="WJV2">accessibility@altusgroup.com</span> or 416-641-9500.</p>