Branding & Communications Specialist

<p>We have an opportunity for a <strong>Branding and&nbsp;</strong><strong>Communications Specialist</strong>. This is a role focused on building our position as thought leaders and experts in the Predictive Analytics and Machine Learning market. An opportunity to focus our brand awareness and messaging - primarily in social media and online content - resulting in a tangible contribution to the sales pipeline and our growth.</p>

Toronto, ON

Angoss Software

<div class="column half-col column-first"> <p>Angoss is a global leader in delivering powerful predictive analytics that help businesses discover valuable insights and intelligence in their data, while providing clear and detailed recommendations to improve risk, marketing and sales performance.</p> </div> <div class="column half-col column-last"> <p>&nbsp;</p> </div>

keywords: who you are,what we do,who you are,what's in it for you?,brand awareness campaigns,social media marketing plan,vendor management,pr management strategy,content management,event presence,the education,the experience,the creative flair,the flexibility,the knowledge,the innovation,the technical skills,the ownership and drive,the communication skills,the collaborative approach

Mid Level

Overview: <p><strong>Who we are</strong></p> <p>Recognized by <a href="" target="_blank" rel="noopener noreferrer">Forrester in 2017</a> as a leader in Predictive Analytics and Machine Learning solutions, Angoss Software leads the market in providing user-friendly Advanced Analytics and Big Data solutions. Over 300 customers, including big name brands like Rogers, RBC and Barclays, use Angoss solutions to make smarter business decisions that grow their revenue.</p> <p>We have an opportunity for a <strong>Branding and&nbsp;</strong><strong>Communications Specialist</strong>. This is a role focused on building our position as thought leaders and experts in the Predictive Analytics and Machine Learning market. An opportunity to focus our brand awareness and messaging - primarily in social media and online content - resulting in a tangible contribution to the sales pipeline and our growth.</p> <p><strong>Who you are</strong></p> <p>You have brand and communications marketing experience. You are passionate about data analytics and brand messaging through social media, campaigns and communications. You have the energy, enthusiasm and creativity to channel into each of those areas - and bring them together. You are an exceptional content writer and relationship builder. You believe in following a process because it works and changing it up when it doesn&rsquo;t. You want an opportunity to build out an area in marketing at an elite, innovative and supportive company.</p> <p><strong>What&rsquo;s in it for you</strong></p> <p><em>Professional satisfaction.</em> This is a chance to prove you have what it takes to build out a role focused on implementing and executing corporate best practices for campaign development. An opportunity to be part of the success of a smaller company that is rapidly scaling and to effectively position us as experts and thought-leaders in Big Data and Predictive Analytics.</p> <p><em>A supportive and collaborative environment. </em>We are a small marketing team at Angoss. That means one-on-one support and the bandwidth to develop and run with your own ideas. That also means reaching out and getting to know your co-workers on the Data Science teams to help support your messaging. At Angoss, we&rsquo;re all owners. Every employee has a stake in the business.</p> <p><em>An accelerated career path. </em>There will be opportunities to work on bigger projects, to further specialize or to branch out in Marketing and Product Marketing. Joining Angoss now is a chance to make an impact and take your career on a new trajectory.</p>
Responsibilities: <p><strong>What you will drive:</strong></p> <ul> <li>Brand awareness campaigns. You will develop and execute general brand awareness campaigns from conception to execution. You will: <ul> <li>Create and deploy internal events and Angoss accomplishment campaigns.</li> <li>Create and publish company newsletters, corporate internal communications, corporate brand videos and infographics as well Angoss brand associated blog content.</li> <li>Support marketing initiatives by editing content such as case studies, video scripts, video storyboards, website copy, presentations, product collateral and banners.</li> </ul> </li> <li>Social media marketing plan. You will be responsible for the implementation and deployment of brand awareness and communications across multiple social media platforms.</li> <li>Vendor management. You will communicate with and manage our vendor relationships, assembling target lists, media kits, pricing, editorials, themes, etc.</li> <li>PR Management Strategy. You will access and respond to external editorial and publishing calendars. You will manage our PR platform, communicating with journalists and compiling of press kits.</li> <li>Content management. You will actively elicit, copy edit, publish and write content for our corporate website, corporate social media channels, quarterly newsletter and web/email campaigns. You will collaborate with Marketing, the external graphic designer and the webmaster to update and refresh content on the website to positively impact SEO.</li> <li>Event presence. You will assist in user event and trade show planning and logistics in support of external events including trade shows and conferences. You will recommend participation in trade shows and other events which will drive associated revenue.</li> </ul>
Requirements: <p><strong>Our new Branding and Communications Specialist&nbsp;has:</strong></p> <ul> <li>The education. You have a Bachelor&rsquo;s Degree.</li> <li>The experience. You have a year of B2B Marketing experience with an emphasis on brand or campaign management in the software industry. You are metrics-driven.</li> <li>The creative flair. This is marketing after all and you will need to provide input and guidance to our outsourced graphic designer.</li> <li>The flexibility. You can focus on multiple projects - at varying stages - simultaneously and switch priorities easily. You are both proactive and reactive.</li> <li>The knowledge. You are a meticulous researcher and pride yourself on being aware of trends and demands in the marketplace.</li> <li>The innovation. You are responsive and can identify and develop new campaigns quickly.</li> <li>The technical skills. You have strong skills with the MS Office Suite, major social media platforms such as LinkedIn, Twitter and Facebook as well as others such as TechCrunch and CIO, a social media scheduler, a marketing automation tool, Salesforce and ideally exposure to the media and editorial calendar tool Nasdaq.</li> <li>The ownership and drive. You are motivated by success - your own, ours and our clients&rsquo;.</li> <li>The communication skills. You have excellent written and verbal skills including the ability to elicit and write content; to create effective internal and external communications and to speak to internal and external people at all levels.</li> <li>The collaborative approach. You can work independently to get the job done and you thrive in a collaborative team environment.</li> </ul> <p><strong>What we value</strong></p> <p>As a company and at our core we believe in transparency, clarity and simplicity. We share everything with our people - financials, client and product updates and future forecasts. At Angoss, we&rsquo;re very clear about who we are and what we do. We&rsquo;re an organization the size of David playing in the same league as Goliath - and we&rsquo;re winning, too! We're small but remarkable. We strive to unleash the talent of our team members by affording them opportunities to work on projects they wouldn&rsquo;t get a chance to try at a larger organization. While we do our best as an employer, we recognize that there&rsquo;s always more to be done and our leadership team is working every day to ensure we're the best we can be.</p> <p><strong>Join us</strong></p> <p>Angoss Software powers the world of predictive analytics; our suite of advanced solutions unlocks the valuable intelligence stored within relational databases and big data infrastructure. Our customers choose Angoss to tap into their data and leverage the analytics to effectively increase sales and marketing productivity, deepen customer loyalty and reduce risk.</p> <p>Angoss welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.</p>