Brand Manager DIY

<strong>At Behr Paint, we strive to have all employees bring their best selves and their unique perspectives every day. We are a tight-knit family of fun, friendly, integrity focused individuals who work together in exciting and challenging ways to build and maintain our award-winning, industry-leading products and services, and to positively impact our customers and the communities in which we live and work.</strong>

Santa Ana, California

Behr Paint Company

<p><strong><em>Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR&reg;, KILZ&reg;, WHIZZ&reg; and E&amp;J&reg; brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value.&nbsp;Behr Paint Company is a subsidiary of Masco Corporation.</em></strong></p>

keywords: position summary,marketing,teamwork,leadership,communication,analysis,support,experience,skills,education

Full time

Overview: We are looking for a self-directed problem solver who will seek to think both creatively and strategically across the BEHR DIY (B2C) team. As a member of the Brand Marketing team, you will possess a passion for media and advertising.<br /><br />We have a "start-up" mentality and are looking for someone who loves tackling new challenges and gracefully navigates ambiguity. We are looking for a highly motivated, curious individual who can bring fresh ideas to our team, has a passion for marketing, and is a natural leader. The ideal candidate will be a positive problem solver that can collaborate cross-functionally with other teams and agency partners to efficiently deliver with expedience.
Responsibilities: <ul> <li>Champion internal brand integration through effective communication, teamwork, excellent project management, and elevation of the importance of brand integrity</li> <li>Support Sr. Brand Manager and Brand Director in development of holistic brand marketing strategy and omnichannel marketing plans for brand and product campaigns, including continued business development (product line reviews)</li> <li>Lead day-to-day marketing activities and any other product-related assignments (campaign development, creative reviews, and approvals, vendor partnership, and management)</li> <li>Identify customer content requirements and support creative and efficient production to deliver quality content and assets</li> <li>Partner with cross-functional teams to establish and fulfill channel and product marketing needs, leading the process from initial briefing to completion</li> <li>Partner with the marketing brand team, digital marketing team, visual merchandising, and agency partners to initiate and execute strategically driven paid media campaigns from creative brief to market launch</li> <li>Lead brand marketing product innovation efforts, representing the team in meetings, keeping the team up to date on developments and needs, and sharing our recommendations</li> <li>Partner with Sr. Marketing Manager on research and reporting, developing insights, and recommending actions</li> <li>Collaborate with legal counsel on key matters such as name generation, trademarks, etc.</li> </ul>
Requirements: <ul> <li>4-7 years work experience in Marketing or Communications</li> <li>Experience managing paid media including TV, print, digital display, social and search as well as creative development</li> <li>Results-oriented, with strong organizational skills, project management skills, and the ability to multi-task</li> <li>Experience collaborating with teams and leading cross-functional teams</li> <li>Strong presentation skills</li> <li>BA in Marketing, Communications or related field</li> <li>Prior agency experience preferred</li> </ul>