Communications Planner

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />Learn more about your options as an external candidate. <a href="" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions.

keywords: planning,analysis,management,support,experience,knowledge,department preferences,degree


Competitive Total Compensation Package

Overview: <strong><span style="font-size: small;">Responsible for developing goals, objectives, key messages, and metrics to develop high level short and long-term communications plans.&nbsp; Provide consultation and guidance to achieve desired business outcomes.</span></strong>
Responsibilities: <ul> <li>Identify and analyze business needs to develop strategic communications plans that support short and long-term objectives.&nbsp;</li> <li>Establish partnerships with other communications professionals, middle and senior management, and business units to ensure business impacts are defined and understood.&nbsp;</li> <li>Review business plans and strategies to obtain a comprehensive understanding of the corporate direction and identify correlations between strategies that impact communications planning and transmission.&nbsp;</li> <li>Determine and coordinate research needs; review and analyze data to assist in the development of communication strategies and messages for predetermined target audiences.&nbsp;</li> <li>Develop and give presentations to middle and senior level management.&nbsp;</li> <li>Assist in the development of improved workflow and business processes to improve efficiency within the division.&nbsp;</li> <li>Other duties may be assigned.</li> </ul>
Requirements: <ul> <li>Bachelor's Degree in Communications, Advertising, Journalism or related field required.</li> <li>Six (6) to eight (8) years&rsquo; experience of progressive communications responsibility in related field, which include two (2) years&rsquo; experience in communications strategy, planning and measurement.</li> <li>Experience developing and working with research surveys, focus groups, and other data gathering methods.</li> <li>Background in Health Care preferred.</li> <li>Strong organizational, planning, analytical and communication skills.</li> <li>Excellent interpersonal skills necessary to interact with all levels of personnel including senior management.</li> <li>Excellent writing skills required.</li> <li>Working knowledge of PC applications required.</li> <li>Other related skills and/or abilities may be required to perform this job.</li> </ul> <p><strong>Departmental Preferences:</strong></p> <ul> <li>Experience in developing PowerPoint planning presentations.</li> <li>Experience in public relations communications.</li> <li>Depth knowledge of BCBSM and BCN business.</li> </ul>