Internal Communications Project Planner

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" title="BCBSM" rel="noopener noreferrer">Click here</a> to view open positions.

keywords: position summary,position details,analysis,performance,teamwork,support,corporate affairs,executive communications,market communications,public relations,social media,advertising,experience,skills,project management,degree,knowledge,professional


Competitive Total Compensation Package

Overview: Internal communications project planner will be responsible for providing strategic planning support and executing dynamic employee communication campaigns. Candidate must have solid foundation of communications knowledge and experience. Candidate must exhibit a proven ability to plan, execute, report and analyze digital campaigns across internal corporate channels. Blue Care Network is the primary client for this position, but work can include support of enterprise employee communication channels.<br /><br />Responsible to consult with business leaders to develop short and long-term communication plans to include objectives, targeted audiences, delivery channels, and metrics to achieve organizational goals.
Responsibilities: <ul> <li>Identify and analyze business needs to develop strategic communication plans.</li> <li>Write clear and compelling content while maintaining a consistent brand voice.</li> <li>Review business plans and strategies to identify correlations across the organization that impact communications planning.</li> <li>Develop, coordinate and track project tasks to keep projects on their development plan.</li> <li>Collaborate with business leaders, communications team members and functional leadership to align communication plans.</li> <li>Determine and coordinate research needs; review and analyze data to assist in the development of communication strategies and messages for predetermined target audiences.</li> <li>Develop and deliver presentations to internal team members and leadership.</li> <li>Generate ideas to improve communications planning, processes and delivery methods.</li> <li>Support complex projects as assigned.</li> </ul> <br /> <p><strong>Corporate Affairs</strong></p> <ul> <li> <div>Develop highly visible corporate affairs communications plans for major communication channels for internal and/or external audiences.</div> </li> <li> <div>Educate employees or other stakeholders about current events and topics affecting our business.</div> </li> <li> <div>Foster ideas and solutions that enhance how internal and/or external audiences connect with the organization, leaders and each other.</div> </li> </ul> <p><strong>Executive Communications</strong></p> <ul> <li> <div>Plan and execute communications campaigns, communications on behalf of the Chief Executive Officer (CEO) and executive staff to include speeches, presentations, blogs, talking points, video and audio scripts, and webcasts.</div> </li> <li> <div>Initiate and execute multi-year plans to evolve executive presence within the organization, the community, association, or industry.</div> </li> <li> <div>Draft talking points for urgent matters, such as consolidation, partnerships, or disruptions.</div> </li> </ul> <p><strong>Market Communications</strong></p> <ul> <li> <div>Consult with business partners to identify communication needs.</div> </li> <li> <div>Lead the creation of the strategic communication plans, including identifying audiences and any segmentation, and guidance on communication channels.</div> </li> <li> <div>Create materials that support communication plans, such as memos, alerts, brochures, educational events, manuals, newsletters, blogs, presentations, ensuring that corporate messaging, style and logo usage applied consistently throughout.</div> </li> </ul> <p><strong>Public Relations</strong></p> <ul> <li> <div>Develop public relations campaigns including news releases, media advisories, talking points, contributed content/bylined articles and blog posts to support organizational initiatives.</div> </li> <li> <div>Determine the best storytelling opportunity by reviewing and interpreting initiatives and establishing influence internally and externally to tell the story.</div> </li> <li> <div>Respond to media inquiries on routine matters using prepared talking points.</div> </li> </ul> <p><strong>Social Media</strong></p> <ul> <li> <div>Develop social media campaigns including news releases, media advisories, talking points, contributed content/bylined articles and blog posts to support organizational initiatives.</div> </li> <li> <div>Identify and execute initiative to increase engagement through social media channels, often measured in followers, shares, likes, and comments.</div> </li> <li> <div>Remain current on social media trends and platforms.&nbsp; Provide expert advice to leadership on the uses and optimization of social media tools.</div> </li> </ul> <p><strong>Advertising</strong></p> <ul> <li> <div>Work collaboratively with business segments and communications channel partners in the planning, development and execution of advertising campaigns that advance the brand and business goals as part of an integrated communications strategy.</div> </li> <li> <div>Interact regularly with the advertising agency on campaign planning, execution and reporting.</div> </li> <li> <div>Manage multiple advertising projects concurrently, being mindful of deadlines and budgets.</div> </li> </ul>
Requirements: <ul> <li> <div>Bachelor's degree in English, Journalism, Communications or related field is required.</div> </li> <li> <div>Six (6) years of professional communications experience is required.</div> </li> <li> <div>Previous experience with communications strategy and planning, research surveys, or focus groups is required.</div> </li> <li> <div>Previous experience working in the healthcare industry is preferred.</div> </li> <li> <div>Project Management Professional (PMP) Certification is preferred.</div> </li> <li> <div>Advanced copywriting, editing and written communication skills.</div> </li> <li> <div>Advanced oral communication skills.</div> </li> <li> <div>Advanced Microsoft Word and PowerPoint skills.</div> </li> <li> <div>Advanced knowledge of multimedia technologies.</div> </li> <li> <div>Ability to manage multiple priorities concurrently while meeting deadlines.</div> </li> <li> <div>Ability to work independently and in a team environment.</div> </li> <li> <div>Ability to establish and maintain positive relationships within the organization and community.</div> </li> <li> <div>Ability to comprehend complex company documents, procedures and policies and distill these into easy-to-understand content.</div> </li> </ul> <div id="gtx-trans" style="position: absolute; left: -102px; top: 26px;">&nbsp;</div>