Email Developer

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />Learn more about your options as an external candidate. <a href="" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions.

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Competitive Total Compensation Package

Overview: Departmental Summary:<br /> <ul> <li>Creates and deploys email campaigns from start to finish, including planning, testing, evaluating and reporting metrics for the Blue Cross Enterprise, through Salesforce CRM</li> </ul>
Responsibilities: <ul> <li>Ensures that email complies with organizational standards, email marketing best practices and CAN-Spam laws.</li> <li>Proven working knowledge of coding for email clients</li> <li>mobile and desktop, Salesforce CRM (Specifically Email Studio/Content Builder and Journey Builder), Adobe Creative Suite (Photoshop, Dreamweaver), Adobe AEM, Litmus and related software tools and programs.</li> <li>Strong understanding of email marketing, analytics, HTML/Basic CSS, A/B testing and Salesforce platform. Under minimum supervision, creates and modifies content for the BCBSM intranet and internet websites as well as other online business and email materials. Responsible for analysis, design, testing and implementation of website content that supports business objectives while ensuring that the tone of content complies with organizational standards. Assists other team members with website design, page layouts and enhancements.</li> <li>Creates and modifies content for the BCBSM website. Analyzes, designs, tests and implements website content.</li> <li>Ensures that content complies with organizational standards and supports .Reviews all web content for grammatical, spelling and typographic errors with accuracy and speed.</li> <li>Ensures corrections are made prior to posting content on sites.</li> <li>Participates in quality assurance testing and monitors automated tools to maintain and improve quality standards.</li> <li>Aids in interactive email marketing by implementing consistent design and effective layouts. Writes and develops content for various online advertising medium.</li> <li>Assists in website design, page layouts, enhancements, photo retouching, content creation and ongoing content management under the direction of the senior web designer or information architect.</li> <li>Assists with website consulting initiatives to develop efficient website content.</li> <li>Works in collaboration with various teams across the organization including marketing, graphics, sales, product and IT to produce content.</li> <li>Assists in the evaluation and implementation of new and emerging web technologies.</li> <li>Serves as primary moderator of user-generated content in blogs and forums.</li> <li>Contributes to social media marketing efforts as appropriate.</li> <li>Perform other related duties as assigned.</li> <li>Other duties may be assigned.</li> </ul>
Requirements: <ul> <li><span style="font-family: arial; font-size: small;">Bachelor's degree in Communication, English, or Journalism preferred.</span></li> <li><span style="font-family: arial; font-size: small;">Two (2) to three (3) years of web editing experience.</span></li> <li><span style="font-family: arial; font-size: small;">Demonstrated ability to conceptualize web interface solutions.</span></li> <li><span style="font-family: arial; font-size: small;">Proven working knowledge of web programming languages and related software tools and programs.</span></li> <li><span style="font-family: arial; font-size: small;">Strong understanding of interactivity and the Web with understanding of online marketing tactics, industry trends and user behavior including search, email, and social networking platforms.</span></li> <li><span style="font-family: arial; font-size: small;">Creative, self-starting, detail oriented, technically savvy with strong interpersonal skills and team orientation.</span></li> <li><span style="font-family: arial; font-size: small;">May be required to work after normal business hours including weekends to support press release distribution, resolve website issues or support IT maintenance activities.</span></li> <li><span style="font-family: arial; font-size: small;">Other related skills and/or abilities may be required to perform this job.</span></li> </ul>