Social Media Advertising Planner

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" title="BCBSM" rel="noopener noreferrer">Click here</a> to view open positions.

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Competitive Total Compensation Package

Overview: <p>Responsible for planning social media advertising budget and strategy for paid campaigns on various social channels.&nbsp; Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings.</p>
Responsibilities: <br /> <ul> <li>Develop social campaign media plans and present recommendations to business partners.</li> <li>Fully build and launch social media advertising campaigns across various social ad platforms.</li> <li>In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads.</li> <li>Boost social media posts.</li> <li>Manage billing and payment methods for social media campaign buying.</li> <li>Optimize social media campaigns as they run to increase performance.</li> <li>Build and present reports on social media campaign performance, with insights and recommendations for the future.&nbsp;</li> <li>Create Salesforce automated journeys in Advertising Studio for social media campaigns.</li> <li>Perform other related duties as required.</li> </ul>
Requirements: <p>QUALIFICATIONS</p> <ul> <li>Bachelor&rsquo;s degree in Communications, Marketing, Advertising, or related field is required.</li> <li>Four (4) years experience planning, building, and executing social media advertising campaigns with budgets.</li> <li>A keen understanding of social media KPIs and ad optimization.</li> <li>Experience creating and testing tracking and conversion pixels.</li> <li>Ability to present to Business Partners and explain social advertising campaign best practices,</li> <li>Ability to manage multiple priorities and campaigns concurrently while meeting deadlines.</li> <li>Ability to work independently and in a team environment</li> <li>Ability to establish and maintain positive relationships within the organization. &nbsp;</li> <li>Experience with TikTok and Pinterest ad management.</li> <li>Previous experience working in the healthcare industry is preferred.</li> <li>Digital photo and video content creation.</li> <li>Experience working in Salesforce Advertising Studio and/or Journey Builder for social media campaigns. &nbsp;</li> </ul>