RN - Health & Wellness Communications Rep. (Spokesperson)

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, US-MI

Blue Cross Blue Shield of Michigan

When you think of <a href="https://www.bcbsm.com/" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="http://www.bcbsm.com/index/about-us/our-company.html" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />Learn more about your options as an external candidate. <a href="https://bcbsm.taleo.net/careersection/2/jobsearch.ftl?lang=en" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions. http://www.bcbsm.com

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Competitive Compensation and Benefits Package

Overview: <span style="font-size: small;">Responsible to serve as a communications spokesperson for Blue Cross Blue Shield of Michigan (BCBSM), primarily in the media and social media platforms. Responsible for serving as a face and voice of BCBSM in the media and public, in addition to researching and developing content and presenting health and wellness or medical information to promote a heathier lifestyle.</span>
Responsibilities: <ul> <li><span style="font-size: small;">Conduct research on health and wellness or medical related topics to develop communication content, talking points, recipes etc. for media interviews and social media content.</span></li> <li><span style="font-size: small;">Establish and maintain a positive relationship with the media. Participate in media interviews in person, over the phone or through written communications for TV news stations, print publications, radio stations and blogs.&nbsp;</span></li> <li><span style="font-size: small;">Develop health and wellness or medical content to post and share live on social media channels through Facebook, Twitter, Instagram, etc.</span></li> <li><span style="font-size: small;">Create, publish and review blog posts on internal and external internet sites.</span></li> <li><span style="font-size: small;">Review and provide feedback on internal and external communications that promote health and wellness or medical programs.</span></li> <li><span style="font-size: small;">May research and create healthy recipes that can be demonstrated during interviews.</span></li> </ul>
Requirements: <ul> <li><span style="font-size: small;">Bachelor&rsquo;s Degree in nutrition, nursing or related field is required.</span></li> <li><span style="font-size: small;">Certification as a Registered Dietitian (RD), Certified Diabetes Educator (CDE) or current unrestricted State of Michigan clinical license (RN, LMSW, LP, LPC, or LLP) or other health area is required.&nbsp;</span></li> <li><span style="font-size: small;">A minimum of four (4) years of health and wellness or clinical related experience is required.</span></li> <li><span style="font-size: small;">A minimum of one (1) year of experience with media interviews is preferred.</span></li> <li><span style="font-size: small;">Previous experience developing and reviewing communications content is required.</span></li> <li><span style="font-size: small;">Previous experience with an established social media presence is preferred.</span></li> <li><span style="font-size: small;">Excellent written and verbal communication skills.</span></li> <li><span style="font-size: small;">Ability to multitask.</span></li> <li><span style="font-size: small;">Knowledge of different forms of multi-media.</span></li> <li><span style="font-size: small;">Ability to work independently and in a team environment.</span></li> <li><span style="font-size: small;">Proficient in Microsoft Word, PowerPoint and Excel.</span></li> <li><span style="font-size: small;">Ability to travel throughout the state of Michigan to participate in-person for interviews.</span></li> </ul>