Social Media Content Creator - Communication Specialist

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI (Hybrid)

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" title="BCBSM" rel="noopener noreferrer">Click here</a> to view open positions.

keywords: position summary,communication,research,management,social media,education,experience,skills


Competitive Total Compensation Package

Overview: <strong>The primary focus of this role is to create custom, engaging content to be shared on BCBSM&rsquo;s social media channels.&nbsp; Candidate must have experience with creative design and graphics, in addition to the production of static images and videos that can be utilized on the social web.&nbsp; Candidate must have experience in Adobe, InDesign or related platform.&nbsp;Responsible to write, edit and proofread content for a variety of internal and/or external communications.</strong>
Responsibilities: <ul> <li>Write clear and compelling content while maintaining a consistent brand voice.<br />&nbsp;</li> <li>Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.<br />&nbsp;</li> <li>Research and produce communications content that is informational, educational and drives engagement.<br />&nbsp;</li> <li>Develop and deliver presentations to internal team members and leadership.<br />&nbsp;</li> <li>Research targeted audiences and suggest communication channels.<br />&nbsp;</li> <li>Support special projects as assigned.<br />&nbsp;</li> <li>Generate ideas to improve communication processes and delivery methods.<br />&nbsp;</li> <li>Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.<br /> <div>&nbsp;</div> </li> <li> <div>Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth.&nbsp;<br />&nbsp;</div> </li> <li> <div>Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.<br />&nbsp;</div> </li> <li> <div>Provide insights on social media community feedback and online reviews.&nbsp;</div> </li> </ul>
Requirements: <ul> <li>Bachelor's degree in English, Journalism, Communications or related field is required.<br />&nbsp;</li> <li>Three (3) years of professional communications experience is required.<br />&nbsp;</li> <li>Previous experience working in the healthcare industry is preferred.&nbsp;<br />&nbsp;</li> <li>Advanced copywriting, editing and written communication skills.&nbsp;<br />&nbsp;</li> <li>Intermediate oral communication skills.<br />&nbsp;</li> <li>Advanced Microsoft Word and intermediate PowerPoint skills.<br />&nbsp;</li> <li>Intermediate knowledge of multimedia technologies.<br />&nbsp;</li> <li>Ability to manage multiple priorities concurrently while meeting deadlines.&nbsp;<br />&nbsp;</li> <li>Ability to work independently and in a team environment.&nbsp;<br />&nbsp;</li> <li>Ability to establish and maintain positive relationships within the organization and community.<br /><br /><em>All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.</em></li> </ul>