Public Relations Manager

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI (Hybrid)

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" title="BCBSM" rel="noopener noreferrer">Click here</a> to view open positions.

keywords: position summary,management,marketing,teamwork,public relations,education,experience,skills

Mid-level Manager

Competitive Total Compensation Package

Overview: Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets.
Responsibilities: <ul> <li>Manage informational and educational content shared through audio, video, and text across different communication channels.</li> <li>Serve as the primary point of contact for internal business units for social media and/or public relations campaigns.</li> <li>Manage external agency performance to ensure optimal use of manpower and capital for assigned work.&nbsp;</li> <li>Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy.&nbsp;</li> <li>Identify, analyze, and present campaign strategy results to internal and external stakeholders.</li> <li>Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results.</li> <li>Provide strategic communication counsel to executive leadership throughout the organization.</li> <li>Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages.</li> <li>Serve as reviewer for blog posts and social media community responses.</li> <li>Manage brand reputation through social media channel and media relationship management.&nbsp;</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree in communications or related field is required.</li> <li>Five (5) years of experience in communications, public relations or social media is required.</li> <li>Previous experience developing social media strategies is required.&nbsp;</li> <li>Ability to effectively lead, coach and develop team members.</li> <li>Strong organizational, planning, analytical, and problem-solving skills.</li> <li>Working knowledge of corporate organizational structures, including functional responsibilities.</li> <li>Strong verbal, written communication, and interpersonal skills.</li> <li>Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM.</li> <li>Ability to manage multiple priorities concurrently.</li> <li>Ability to interface and present to all levels of the organization.&nbsp;</li> <li>Ability to build relationships and work collaboratively with cross-functional teams.&nbsp;</li> </ul>