DX Digital Analyst

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="https://www.bcbsm.com/" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="http://www.bcbsm.com/index/about-us/our-company.html" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />Learn more about your options as an external candidate. <a href="https://bcbsm.taleo.net/careersection/2/jobsearch.ftl?lang=en" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions. http://www.bcbsm.com

keywords: digital,teamwork,product management,experience,knowledge,organization,degree,department requirements,professional


Competitive Compensation and Benefits Package

Overview: <p><span style="font-size: small;">Works with all stakeholders and internal Digital Experience members to derive and document functional requirements for digital projects.&nbsp; Acts as a liaison between the requestors (business) and the digital strategy/design/execution teams, who interpret and act upon the requirements that this role defines and documents.&nbsp;&nbsp;</span></p> <p><span style="font-size: small;">Collaborates with subject matter experts to ensure requirements are accurate, complete, and clear, so they can be easily understood by project team members. Works on projects that vary in scope and complexity, from small changes to web site contents to large, complex projects which span a year or more in duration.</span></p>
Responsibilities: <ul> <li><span style="font-size: small;">Gathers and documents requirements for new and existing digital development.</span></li> <li><span style="font-size: small;">Facilitates requirements-gathering sessions in collaboration with product management, business stakeholders and IT.&nbsp; Conducts meetings with stakeholders to analyze and document project requirements. Conduct documentation reviews with the project team.</span></li> <li><span style="font-size: small;">Engages with clients to establish project objectives and expectations.</span></li> <li><span style="font-size: small;">Participates in innovation programs/ initiatives.</span></li> <li><span style="font-size: small;">Other duties as assigned.</span></li> </ul>
Requirements: <ul> <li><span style="font-size: small;">Bachelor's degree in related field preferred.</span></li> <li><span style="font-size: small;">Three plus years of software marketing/product management experience.</span></li> <li><span style="font-size: small;">Experience within the Agile methodology strongly preferred.</span></li> <li><span style="font-size: small;">Experience with digital (web or mobile) development projects</span></li> <li><span style="font-size: small;">Experience in technology/IT projects</span></li> <li><span style="font-size: small;">In-depth knowledge of the product development, management, and evaluation process preferred.</span></li> <li><span style="font-size: small;">Strong experience using relevant software programs for requirements management, such as Jira or Rally</span></li> <li><span style="font-size: small;">Proficient in gathering business requirements using UML (or similar process), process flows, use cases and/or user stories.</span></li> <li><span style="font-size: small;">Expertise in modeling and mapping as-is and to-be business processes.</span></li> <li><span style="font-size: small;">Ability to work independently and communicate with multiple levels within the organization.</span></li> <li><span style="font-size: small;">Superior written and verbal communication skills. Excellent active listening skills. Proficiency in communicating complex concepts to varying audiences.</span></li> <li><span style="font-size: small;">Ability to work on multiple projects concurrently and how to prioritize activities across projects.</span></li> <li><span style="font-size: small;">Strong attention to detail and a rigorous focus on delivering quality output.</span></li> <li><span style="font-size: small;">Solid understanding of web development environments, sufficient to understand the implications of issues within web-based applications.</span></li> <li><span style="font-size: small;">Desire to take ownership, be creative with problem-solving, and pro-actively secure the objectives of the business.</span></li> </ul> <br /> <p><span style="font-size: small;"><strong><u>DEPARTMENT REQUIREMENTS</u></strong></span></p> <ul> <li><span style="font-size: small;">Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills.</span></li> <li><span style="font-size: small;">Advanced knowledge of MS office products, particularly Excel and PowerPoint.</span></li> <li><span style="font-size: small;">Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Adobe Omniture, and Google Analytics.</span></li> <li><span style="font-size: small;">Working knowledge of customer experience software Opinion Lab and ForeSee.</span></li> <li><span style="font-size: small;">Experience with HTML and some basic understanding of Java scripting.</span></li> <li><span style="font-size: small;">Demonstrated experience in web page construction and web site maintenance.</span></li> <li><span style="font-size: small;">Thorough understanding of Web usability principals and methodology.</span></li> <li><span style="font-size: small;">Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics.</span></li> <li><span style="font-size: small;">Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape.&nbsp;&nbsp;</span></li> <li><span style="font-size: small;">Ability to present data driven solutions and ideas for unique challenges within the Digital channel.</span></li> </ul>