Social Media Analyst - Analytics

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="https://www.bcbsm.com/" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="http://www.bcbsm.com/index/about-us/our-company.html" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />Learn more about your options as an external candidate. <a href="https://bcbsm.taleo.net/careersection/2/jobsearch.ftl?lang=en" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions. http://www.bcbsm.com

keywords: analysis,departmental preferences,analysis,build,assemble,experience,knowledge,skills,teamwork,degree

Full-Time

Competitive Compensation and Benefits Package

Overview: Responsible collecting, analyzing and translating data from blogs and social media websites into social media reports and analytics to make business decisions.<br /> <p style="font-weight: 400;">Departmental Preferences:</p> <ul> <li style="font-weight: 400;">Experience with social media analytics, including pulling metrics for Facebook, Twitter, Instagram, LinkedIn, and others.</li> <li style="font-weight: 400;">Analyzing data from Google Analytics.</li> <li style="font-weight: 400;">Creating social media metrics reports on a regular basis, as well as possess good presentation skills.</li> <li style="font-weight: 400;">Responsible for collecting, analyzing and translating data from blogs and social media websites into social media reports and analytics to make business decisions.</li> <li style="font-weight: 400;">Provide support to internal and external stakeholders who have social media campaigns.</li> <li style="font-weight: 400;">Compile monthly and quarterly social media reports.</li> <li style="font-weight: 400;">Develop and maintain automated reporting templates.</li> <li style="font-weight: 400;">Search optimization for social channels including but not limited to YouTube, Facebook, Twitter.</li> </ul>
Responsibilities: <ul> <li> <div><span style="font-size: small;">Provide support to internal and external stakeholders who have social media campaigns.</span></div> </li> <li> <div><span style="font-size: small;">Compile monthly and quarterly social media reports.</span></div> </li> <li> <div><span style="font-size: small;">Develop and maintain automated reporting templates.</span></div> </li> <li> <div><span style="font-size: small;">Utilize Google Analytics to build and maintain reporting models.</span></div> </li> <li> <div><span style="font-size: small;">Build and provide integrated data reports coinciding with Public Relations and advertising analytic reports.</span></div> </li> <li> <div><span style="font-size: small;">Search optimization for social channels including but not limited to YouTube, Facebook, Twitter, etc.</span></div> </li> <li> <div><span style="font-size: small;">Attend weekly meetings related to analytics, content, campaigns, and strategy. W</span></div> </li> <li> <div><span style="font-size: small;">rite blog content for the Blue Cross Blue Shield brand.</span></div> </li> <li> <div><span style="font-size: small;">Other duties as assigned.</span></div> </li> </ul>
Requirements: <ul> <li><span style="font-size: small;">Bachelor's Degree in English, Journalism, Communications or related discipline required.</span></li> <li><span style="font-size: small;">Two (2) years social media experience, preferably in health care and/or similar experience in related field required.</span></li> <li><span style="font-size: small;">Experience with web development and coding preferred.</span></li> <li><span style="font-size: small;">Excellent written and verbal communication skills communicate to all levels of the enterprise.</span></li> <li><span style="font-size: small;">Demonstrated knowledge of Microsoft Office Suite Software and related PC or mainframe applications.</span></li> <li><span style="font-size: small;">Demonstrated knowledge/competency in reporting and data analytics.</span></li> <li><span style="font-size: small;">Ability to work cooperatively in a team environment.</span></li> <li><span style="font-size: small;">Other related skills and/or abilities may be required to perform this job.</span></li> </ul>