Digital Product Manager - Mobile

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI (hybrid)

Blue Cross Blue Shield of Michigan

When you think of <a href="https://www.bcbsm.com/" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="http://www.bcbsm.com/index/about-us/our-company.html" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="https://s3.amazonaws.com/data.vizirecruiter.com/Images/BCBSMCareers+-+Quick+Reference+Guide.pdf" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="https://ejko.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/requisitions" target="_blank" title="BCBSM" rel="noopener noreferrer">Click here</a> to view open positions. http://www.bcbsm.com

keywords: position summary,marketing,strategy,leadership,teamwork,education,experience,knowledge,skills

Mid-level Manager

Competitive Total Compensation Package

Overview: We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.&nbsp; In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
Responsibilities: <ul> <li>Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.</li> <li>Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.</li> <li>Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.</li> <li>Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.</li> <li>Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.</li> <li>Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.</li> <li>Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.</li> <li>Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.</li> <li>Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery &amp; Framing, and Stakeholder Governance.</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree in related field required. &nbsp;Master's Degree in Computer Science or Business Administration preferred.</li> <li>A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.</li> <li>Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.</li> <li>Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.</li> <li>Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.</li> <li>Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).</li> <li>Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.</li> <li>Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.</li> <li>Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.</li> <li>Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.</li> <li>Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.</li> <li>Proven ability to manage competing priorities and navigate a matrixed organization.</li> <li>Demonstrated track record of developing Product Owners and contributors across the product lifecycle.</li> <li>Strong relationship management and stakeholder alignment skills.</li> </ul>