Public Relations Specialist

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions.

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Competitive Compensation and Benefits Package

Overview: <p><span style="font-family: Arial; font-size: medium;"><em><strong>DEPARTMENT SUMMARY:</strong></em></span></p> <p><span style="font-size: medium;"><span style="font-family: Arial;">This position is responsible for drafting media relations materials, including news releases, media advisories, and talking points.&nbsp; Coordinates media interviews with media outlets throughout Michigan. Preps, prepares talking points, and manages relationships with various Subject Matter Experts throughout BCBSM.&nbsp; Conducts media outreach, pitching a variety of topics to various members of the media, securing positive media coverage for BCBSM.&nbsp; Manages several ongoing media relationships, including TV and radio stations throughout the state.&nbsp; Identifies appropriate media to pitch for a story.&nbsp; Develops media relations plans and tactics for specific projects and various campaigns and executes on those plans.&nbsp; Presents PR plans to senior leadership.&nbsp; Serves as PR lead on all sports marketing programs for integrated communications efforts.&nbsp; Manages relationships with business partners and develops plans and tactics to best support their goals.</span></span></p> <p><span style="font-size: medium;"><span style="font-family: Arial;">Responsible for positioning Blue Cross Blue Shield of Michigan (BCBSM) favorably in the community by fostering positive media relationships and securing coverage opportunities to support positive brand reputation and promote organizational initiatives.</span></span></p>
Responsibilities: <ul> <li>Conduct media outreach and manage relationships with media outlets to secure positive media coverage for BCBSM throughout the state of Michigan.</li> <li>Research and prepare content and talking points for guest speakers to participate in media interviews.</li> <li>Facilitate onsite, in-studio, phone, or at event media interviews to ensure reporters stay on track and guest speakers stick to key messages.</li> <li>Manage relationships with internal business partners to ensure communication needs are met with proper public relations tactics.</li> <li>Develop public relations communications plans to align business objectives, timelines, media opportunities, etc.</li> <li>Coordinate with external vendors to ensure on-time and quality delivery for assigned project requirements.</li> <li>Create formal presentations and present to leadership on communication plans, project updates, etc.</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree in communications or related field is required.</li> <li>Three (3) years of experience in public or media relations is required.</li> <li>Previous experience securing media coverage, producing media relations support materials and preparing guest speakers is required.</li> <li>Ability to establish and maintain positive relationships with various media outlets.</li> <li>Proficient in using Microsoft Word, PowerPoint and Excel.</li> <li>Ability to multi-task, problem solve, plan and organize multiple priorities.</li> <li>Effective verbal, written communication and interpersonal skills.</li> <li>Ability to work independently and in a team environment.</li> <li>Ability to travel throughout the state of Michigan to coordinate interviews.</li> </ul>