Communications Project Planner

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Detroit, MI

Blue Cross Blue Shield of Michigan

When you think of <a href="" target="_blank" rel="noopener noreferrer">Blue Cross Blue Shield of Michigan</a> for health insurance, you can know you&rsquo;re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.&nbsp;<br /><br />We offer:<br />Plans for employers and individuals that meet today&rsquo;s needs, budgets and lifestyle<br />The largest network of doctors and hospitals in the state<br />Lower health care costs Higher quality health care<br />Award-winning diversity practices<br />Grants and programs that promote better health throughout Michigan<br /><strong><br />Mission:&nbsp;</strong>We commit to being our members&rsquo; trusted partner by providing affordable, innovative products that improve their care and health.<br /><br /><a href="" target="_blank" rel="noopener noreferrer"><strong>Click here</strong></a> to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards &amp; accolades.<br /><br />For Application Timeline &amp; Selection Process:&nbsp;<a href="" target="_blank" rel="noopener noreferrer">Click Here</a>. Learn more about your options as an external candidate. <a href="" target="_blank" rel="noopener noreferrer">Click here</a> to view open positions.

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Competitive Compensation and Benefits Package

Overview: <p><span style="font-family: Arial; font-size: medium;"><strong><em>DEPARTMENT SUMMARY:</em></strong></span></p> <p><span style="font-family: Arial; font-size: medium;">This position is responsible for planning and executing multi-channel employee communications and marketing campaigns such as Stay Connected, Open Enrollment, Flu shots, and Mental Health and also supports external corporate issues management.</span></p> <span style="font-family: Arial; font-size: medium;">Responsible to consult with business leaders to develop short and long-term communication plans to include objectives, targeted audiences, delivery channels, and metrics to achieve organizational goals.</span>
Responsibilities: <ul> <li>Identify and analyze business needs to develop strategic communication plans.</li> <li>Write clear and compelling content while maintaining a consistent brand voice.</li> <li>Review business plans and strategies to identify correlations across the organization that impact communications planning.</li> <li>Develop, coordinate, and track project tasks to keep projects on their development plan.</li> <li>Collaborate with business leaders, communications team members, and functional leadership to align communication plans.</li> <li>Determine and coordinate research needs; review and analyze data to assist in the development of communication strategies and messages for predetermined target audiences.</li> <li>Develop and deliver presentations to internal team members and leadership.</li> <li>Generate ideas to improve communications planning, processes, and delivery methods.</li> <li>Support complex projects as assigned.</li> </ul>
Requirements: <ul> <li> <div><span style="font-family: Arial; font-size: medium;">Bachelor's degree in English, Journalism, Communications or related field is required.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Six (6) years of professional communications experience is required.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Previous experience with communications strategy and planning, research surveys, or focus groups is required.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Previous experience working in the healthcare industry is preferred.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Project Management Professional (PMP) Certification is preferred.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Advanced copywriting, editing and written communication skills.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Advanced oral communication skills.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Advanced Microsoft Word and PowerPoint skills.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Advanced knowledge of multimedia technologies.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Ability to manage multiple priorities concurrently while meeting deadlines.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Ability to work independently and in a team environment.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Ability to establish and maintain positive relationships within the organization and community.<br /></span></div> </li> <li> <div><span style="font-family: Arial; font-size: medium;">Ability to comprehend complex company documents, procedures and policies and distill these into easy-to-understand content.</span></div> </li> </ul> <p><span style="font-family: Arial;"><strong>Corporate Affairs</strong></span></p> <ul> <li> <div><span style="font-family: Arial;">Develop highly visible corporate affairs communications plans for major communication channels for internal and/or external audiences.<br /></span></div> </li> <li> <div><span style="font-family: Arial;">Educate employees or other stakeholders about current events and topics affecting our business.<br /></span></div> </li> <li> <div><span style="font-family: Arial;">Foster ideas and solutions that enhance how internal and/or external audiences connect with the organization, leaders and each other.</span></div> </li> </ul> <p>&nbsp;</p> <p><span style="font-family: Arial;">&nbsp;<strong><em>DEPARTMENT REQUIREMENTS:</em></strong></span></p> <ul> <li> <div><strong><em>On-line newsletter experience</em></strong></div> </li> <li> <div><strong><em>Video on-line publication experience</em></strong></div> </li> <li> <div><strong><em>Ability to manage&nbsp;</em></strong><strong><em>multiple&nbsp;</em></strong><strong><em>projects with deadlines met</em></strong></div> </li> <li> <div><strong><em><span style="font-family: arial, sans-serif;">Event organization and employee communication campaign experience.</span></em></strong></div> </li> <li> <div><strong><em><span style="font-family: arial, sans-serif;">Experience with crafting plans as Powerpoint presentations.</span></em></strong></div> </li> <li> <div><span style="font-family: arial, sans-serif;"><strong><em>PMP certification preferred</em></strong></span></div> </li> </ul>