Digital Marketing Manager

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Boomtown New Orleans

Boomtown Casino New Orleans

<h3>COME JOIN THE FUN AT</h3> <span style="font-size: 40px;">BOOMTOWN CASINO NEW ORLEANS</span> <h5>A PENN ENTERTAINMENT PROPERTY</h5>

keywords: summary,social media strategy,content development,community management & online reputation,digital, web & creative production,public relations & marketing operations,education,experience,knowledge,skills,schedule

Regular Full-Time

N/A

Overview: <strong>&nbsp;&ldquo;Pending Regulatory Approval&rdquo;</strong>
Responsibilities: <strong>1. Content Development &amp; Social Media Strategy</strong><br /> <ul> <li>Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.</li> <li>Plan, shoot, curate, and edit visually compelling photo and video content capturing the on-property guest experience across dining, hotel, entertainment, events, and promotions.</li> <li>Attend property events, entertainment activations, and promotions to capture live content, engage with guests, and elevate brand storytelling.</li> <li>Partner with the Paid Social Media team to align organic efforts with paid advertising campaigns for maximum cross-channel reach and campaign synergy.</li> <li>Research, identify, coordinate, and manage relationships and events with relevant social media influencers.</li> <li>Coordinate with on-property operational departments (Food &amp; Beverage, Hotel Operations, Entertainment, and Human Resources) to source stories and maintain an accurate, robust content calendar.</li> </ul> <br /><strong>2. Community Management &amp; Online Reputation</strong><br /> <ul> <li>Oversee the property&rsquo;s digital presence through daily active community management, engaging with audience comments, tags, and direct messages promptly and thoughtfully.</li> <li>Monitor, manage, and respond to guest reviews across online platforms (e.g., TripAdvisor, Google Reviews, Yelp), striving to maintain a 90%+ response rate.</li> <li>Escalate critical guest feedback and sentiment insights to property executive leadership and department heads to support continuous guest service improvements.</li> <li>Provide an upbeat, welcoming guest presence during on-property events, promotions, and content capture.</li> </ul> <br /><strong>3. Digital, Web &amp; Creative Production</strong><br /> <ul> <li>Maintain and update property websites, landing pages, promotional information, and event schedules to ensure timely, accurate, and search-optimized (SEO) content.</li> <li>Produce and resize basic in-house promotional graphics and digital collateral using tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator).</li> <li>Partner with the Corporate Design Studio and enterprise teams for access to brand assets, rights usage, and high-production photo/video shoots.</li> <li>Track, analyze, and deliver regular reporting on social media performance and web analytics, translating data into actionable insights for creative and tactical improvements.</li> </ul> <p><br /><strong>4. Public Relations &amp; Marketing Operatio</strong>ns</p> <ul> <li>Support property public relations initiatives, including drafting press releases, coordinating media correspondence, and assisting with on-site media visits for major campaigns and property events.<br />Assist in managing general marketing support services across advertising, internal cross-departmental requests, and creative projects.</li> <li>Submit and manage project requests and timelines within departmental project management software (e.g., InMotion).</li> <li>Assist with departmental budget tracking, monitoring expenses within area of responsibility, and identifying potential variances to leadership.</li> <li>Ensure all marketing initiatives and published content adhere to company brand standards, internal policies, and relevant gaming/jurisdictional regulatory compliance.</li> </ul>
Requirements: <ul> <li>Education: Bachelor&rsquo;s Degree (B.A./B.S.) in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field (or an equivalent combination of education and experience).</li> <li>Experience: Minimum of 2&ndash;3 years of hands-on experience managing organic social media channels, digital marketing, or content creation. Experience within hospitality, gaming, entertainment, or resort environments is preferred.</li> <li>Portfolio Required: Demonstrated storytelling ability with a portfolio showcasing copywriting, photography, and short-form video editing (Reels, TikToks, etc.).</li> <li>Technical Skills: <ul> <li>Strong proficiency with major social platforms and native creator tools.</li> <li>Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).</li> <li>Working knowledge of content tools such as Canva and basic Adobe Creative Suite (Photoshop, Illustrator, InDesign).</li> <li>Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing workflow/project management platforms (e.g., InMotion, Asana).</li> <li>Understanding of web content management systems (CMS) and basic SEO principles.</li> </ul> </li> <li>Communication &amp; Interpersonal Skills: Exceptional written, verbal, and interpersonal communication skills with the ability to represent the property professionally to media, guests, and executive leadership.</li> <li>Analytical Ability: Proficient in interpreting engagement metrics, web traffic data, and marketing analytics to inform creative strategy.</li> <li>Flexibility &amp; Work Schedule: Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays to cover special events, promotions, and live activations.</li> </ul>