<strong>Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.</strong>

Las Vegas, NV

Boyd Gaming

<strong>Founded in 1975, Boyd Gaming Corporation is one of the largest and most successful casino entertainment companies in the United States. We currently own and operate 29 gaming properties in ten states &ndash; Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania. One of the most respected names in the gaming industry, Boyd Gaming prides itself on offering guests an outstanding entertainment experience, all delivered with the unrivaled attention to customer service that is known as Boyd Style.</strong>

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Full-Time Regular

Competitive Compensation and Benefits Package

Overview: The Senior Digital Medial and Social Engagement Specialist is a shared service position that works with the Director of&nbsp;Digital Media/Social Engagement&nbsp;and&nbsp;Digital Media &amp; Social Engagement Regional&nbsp;Managers&nbsp;to ensure&nbsp;digital and&nbsp;social media&nbsp;strategy is being executed for&nbsp;all&nbsp;Boyd Gaming&nbsp;brands&nbsp;on a daily basis.&nbsp;This person&nbsp;carries out the duties of a&nbsp;digital&nbsp;social media specialist while also assisting the Director&nbsp;and&nbsp;Managers&nbsp;in the creation and execution of major&nbsp;digital&nbsp;media campaigns.&nbsp;&nbsp;
Responsibilities: <ul> <li>Assist the Director&nbsp;and Regional Managers&nbsp;in the execution of&nbsp;digital&nbsp;social media&nbsp;strategy across all&nbsp;Boyd Gaming&nbsp;brands.&nbsp;&nbsp;</li> <li>Serve as a resource for&nbsp;Digital&nbsp;Social Media Specialists and assist in the training and onboarding of new&nbsp;DSM&nbsp;team members.&nbsp;</li> <li>Assist in working&nbsp;with vendors&nbsp;to ensure proper implementation of their products and train other&nbsp;digital&nbsp;social media team members on their functions.&nbsp;</li> <li>Assist in the management of the agency relationship to&nbsp;ensure successful&nbsp;collaboration and timely delivery of campaigns and related reporting.&nbsp;&nbsp;</li> <li>Execute comprehensive&nbsp;digital&nbsp;social media strategy for&nbsp;assigned properties.&nbsp;Work with direct&nbsp;manager&nbsp;and property marketing to explore and identify opportunities to integrate social media, display, and SEM&nbsp;into business, marketing strategies, and campaigns.&nbsp;</li> <li>Project manage key initiatives including: social&nbsp;CRM,&nbsp;dynamic&nbsp;retargeting,&nbsp;website&nbsp;pixeling, Salesforce Journeys, and digital advertising.&nbsp;</li> <li>Systems&nbsp;administrator&nbsp;for technical programs including:&nbsp;Khoros,&nbsp;Sprinklr,&nbsp;Wayin, Salesforce Ads Studio, KeePass, Business Manager, and&nbsp;TrustYou.&nbsp;</li> <li>Implement thorough tracking and produce comprehensive reports related to&nbsp;revenue generated per marketing initiative.&nbsp;</li> <li>Communicate&nbsp;and execute&nbsp;company-wide&nbsp;digital&nbsp;social media standards, policies, and rules of engagement for team members and for online guest-facing communities.&nbsp;Responsible for knowledge of all guidelines for all pertinent social channels and&nbsp;maintaining an in-depth knowledge&nbsp;of functionality for those relevant&nbsp;social media channels.&nbsp;</li> <li>&nbsp;Assist in the approval of DSM team social content in&nbsp;Khoros&nbsp;and&nbsp;Sprinklr.&nbsp;&nbsp;</li> <li>Understand&nbsp;key performance indicators and goals including measurable metrics for all social channels. Deliver&nbsp;analytics and reporting for all&nbsp;responsible&nbsp;social channels&nbsp;to&nbsp;property leaders as required.&nbsp;Monitor competitors and industry leaders&rsquo; marketing and social media efforts.&nbsp;</li> <li>Create&nbsp;compelling&nbsp;social media-ready&nbsp;content for all channels. Deploy content as directed by&nbsp;digital&nbsp;social media&nbsp;leadership&nbsp;and property leaders.&nbsp; Develop and recommend schedules for social media content deployment and execute upon approval.&nbsp;</li> <li>Work&nbsp;closely with all marketing and public relations areas both at&nbsp;Boyd Gaming Shared Services in Las Vegas and Dubuque, as well as&nbsp;at the properties. This includes the central design center to ensure there is cohesion among all marketing creative and their&nbsp;digital&nbsp;extensions.&nbsp;</li> <li>Work with&nbsp;public relations&nbsp;leadership team to assist in and implement&nbsp;PR campaigns as designed.&nbsp;</li> <li>Work&nbsp;with the digital&nbsp;marketing team to&nbsp;execute&nbsp;cohesive marketing&nbsp;campaigns that bridge between web, mobile, SMS, etc., and social media channels.&nbsp;&nbsp;</li> <li>Perform&nbsp;other duties as assigned by management.&nbsp;&nbsp;&nbsp;</li> <li>Closely monitor and respond&nbsp;to guest questions and concerns on reputation management channels including: Yelp, Trip Advisor, Expedia, etc.&nbsp;</li> <li>Familiarity with&nbsp;shooting and editing&nbsp;digital photography and videography.&nbsp;&nbsp;</li> <li>Ability to travel and work non-traditional business hours to meet business needs</li> </ul>
Requirements: <ul> <li>Bachelor&rsquo;s degree, preferred in Marketing, Journalism or Public Relations.&nbsp;</li> <li>3 - 5&nbsp;years of experience in company directed social media.&nbsp;&nbsp;</li> <li>Two&nbsp;or more&nbsp;years&nbsp;of&nbsp;casino experience&nbsp;desired.&nbsp;</li> <li>Experience in&nbsp;digital and&nbsp;social media advertising and managing a budget.&nbsp;</li> <li>Certification in the Google Analytics Individual Qualification&nbsp;Exam.&nbsp;</li> <li>Ability to write compelling advertising copy with superior command of grammar.&nbsp;</li> <li>Experience&nbsp;with social media listening and reporting&nbsp;platforms desired.&nbsp;</li> <li>Experience with&nbsp;Microsoft&nbsp;and Adobe&nbsp;products.&nbsp;&nbsp;&nbsp;</li> <li>Ability to capture and edit&nbsp;photographs&nbsp;and video.&nbsp;</li> <li>Proofreading skills to ensure accuracy in spelling and grammar.&nbsp;</li> <li>Demonstrated writing skills.&nbsp;</li> <li>Ability to establish priorities, work independently, meet deadlines and maintain details.&nbsp;</li> <li>Ability to think critically and act quickly.&nbsp;&nbsp;</li> <li>Ability to obtain/maintain any necessary licenses and/or certifications.</li> </ul>