Ad Ops Specialist

This is an opportunity to manage the end-to-end digital advertising process and play a vital role in the customer experience. It’s a chance to be part of conscientious, accountable campaign management for Canada’s national broadcaster.

Toronto, On, Canada

CBC/Radio Canada Media Solutions

CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology. Not just in Canada, but around the world.

keywords: who we are,the opportunity,who you are,what's in it for you,coordinate campaigns,project management,book, schedule and launch all online ad campaigns,provide exceptional customer service,the education,the expertise,the technical skills,the analytical skills,the relationship building finesse,the communication skills

Mid Level

Overview: <p>CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology. Not just in Canada, but around the world. The Digital Revenue Optimization team, part of the Media Solutions department is the team behind the Sales team.</p> <p><strong>The opportunity</strong></p> <p>The Digital Revenue Optimization team is looking for a driven and passionate Ads Ops Specialist. This is an opportunity to manage the end-to-end digital advertising process and play a vital role in the customer experience. It&rsquo;s a chance to be part of conscientious, accountable campaign management for Canada&rsquo;s national broadcaster.</p> <p><strong>Who you are and where are you now?</strong></p> <p>You are building out your career in Advertising as an Ad Ops Specialist; however, you are looking for a place with purpose and a better work-life balance. You are passionate about the opportunity to work closely with clients and sales teams to make creative come to life. You love what you do and you want to extend your skills coordinating and deploying campaigns across a digital platform. You want to be part of a team that prioritizes maintaining a positive working atmosphere and empowers individuals to make decisions.</p> <p><strong>What&rsquo;s in it for you?</strong></p> <p><em><u>C</u>ollaboration across teams.</em>&nbsp;You will play an influential role with internal and external partners. You will be part of the Media Solutions team that is building the foundation for how we responsibly work with advertisers to launch targeted campaigns across our digital content.</p> <p><em><u>B</u>e part of the change.&nbsp;</em>CBC/Radio-Canada is a Canadian institution. You want to be part of a team actively transforming the use of data and audience based selling at CBC/Radio-Canada.</p> <p><em><u>C</u>areer growth.&nbsp;</em>CBC is fully invested in our people. We will provide you with the time, resources and championing that you need to keep your career here rewarding. There is a significant growth opportunity as part of this group - data is the future. As we expand, new roles specializing in different aspects - data, programmatic and social media - will emerge with the opportunity to own and drive these areas.</p>
Responsibilities: <p><strong>How you will make a difference, you will:</strong></p> <ul> <li>Coordinate campaigns. You will work closely with a dedicated sales person as well as the client. You will implement and monitor campaigns, ensuring campaign maintenance and optimization by collaborating with clients, ad operations, technical teams, editorial, creative, marketing and sales.</li> <li>Project management. You will be responsible for overseeing special projects and events. From the thought process to launch you will work closely with the Manager of Ad Operations to ensure all IAB Ad policies and CBC Ad Requirements are fully integrated into every project.</li> <li>Book, schedule and launch all online ad campaigns. You will use online ad management systems including Dart For Publisher (DFP) and Dart Sales Manager (DSM) to: <ul> <li>Register agencies and advertisers.</li> <li>Set up required filters.</li> <li>Book paid and house campaigns.</li> <li>Test and load creative to network ensuring everything is functioning correctly.</li> </ul> </li> <li>Provide exceptional customer service. You will differentiate our ad operations by handling the client according to our &ldquo;white glove&rdquo; service standards. This includes exceeding SLAs; responding quickly to inquiries; exhibiting a high level of accuracy and attention to detail.</li> </ul>
Requirements: <p><strong>Why join us?</strong></p> <p>At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.</p> <p><strong>What you bring:</strong></p> <ul> <li>The education. You have a degree in e-Commerce, Business Intelligence or Marketing.</li> <li>The expertise. You have 3 years of experience in the online ad industry, media, sales or marketing. You have 3 years of hands-on experience with the ad management system DoubleClick and working knowledge of the sales management system DSM (Dart Sales Manager) or knowledge of the new DFP Sales Management system is preferred.</li> <li>The technical skills. You have: <ul> <li>Experience with Google Publisher Tags, VAST, and VPAID video technology.</li> <li>Knowledge of the programmatic space and RTB.</li> <li>An outstanding working knowledge of the Internet, web and online media.</li> <li>Experience with JavaScript, HTML, and Flash. MS Office and Browser applications (IE, Mozilla, Safari, Chrome etc.).</li> <li>Up-to-date knowledge of all mobile technology (Platforms, Devices, Operating Systems).</li> <li>Up-to-date knowledge of Canadian IAB standards in relation to online advertising.</li> <li>Experience working with a Data Management Platform (DMP) an asset.</li> </ul> </li> <li>The analytical skills. You are a strategic thinker, curious by nature and can respond quickly to critical circumstances. You have a strong attention to detail, excellent organizational and problem-solving skills. You can balance multiple projects simultaneously and execute decisions independently.</li> <li>The relationship building finesse. You can nurture strong two-way relationships with clients, peers, partners, and external technological vendors. You thrive in a collaborative environment.</li> <li>The communication skills. You are skilled at presenting ideas to clients, sales and management. You know how to listen and you understand perspectives.</li> </ul> <p><strong>To apply</strong></p> <p>Think this job is meant for you but worried you don&rsquo;t have it all? At CBC/Radio-Canada we know that not everyone takes the same path when it comes to building their skills. Hands-on experience, intelligence, innovation, a passion for learning and a team-focused approach can combine to form the best set of qualifications. If you feel you meet 70% of the requirements we are seeking and you are excited by the possibility of growing our company, take a chance and express your interest here:</p> <p>As a leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and permeate all the services we provide as Canada's public broadcaster.</p>