Senior Data Analyst

This is an opportunity for a Senior Data Analyst to take on the role of champion and subject matter expert on our revenue strategies using a Digital Management Platform (DMP). Joining now, at the very beginning of rolling out this data offering is a chance to influence the shape of the product and its future.

Toronto, ON

CBC/Radio Canada Media Solutions

CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology. Not just in Canada, but around the world.  http://cbc.ca

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Experienced

Overview: <p>CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology. Not just in Canada, but around the world. The Digital Revenue Optimization part of Media Solutions is the team behind the Sales team.</p> <p><strong>The opportunity</strong></p> <p>The Digital Revenue Optimization team, part of CBC/Radio-Canada Media Solutions department, is looking for a driven and passionate Senior Data Analyst. This is an opportunity for a Senior Data Analyst to take on the role of champion and subject matter expert on our revenue strategies using a Digital Management Platform (DMP). Joining now, at the very beginning of rolling out this data offering is a chance to influence the shape of the product and its future.</p> <p><strong>Who you are and where are you now?</strong></p> <p>You are building out your career in Advertising working as an Intermediate Data Analyst and you are looking for a step up. You love what you do and you want to contribute to the product roadmap not just execute someone else&rsquo;s ideas. You want to create solutions based on what the data tells you. You want to be part of a team that prioritizes maintaining a positive working atmosphere and empowers individuals to make decisions.</p> <p><strong>What&rsquo;s in it for you?</strong></p> <p><em><u>C</u>ollaboration across teams.&nbsp;</em>You will play an influential role with internal and external partners. You will be part of the Media Solutions team that is building the foundation for how we responsibly work with advertisers to create customized personas for targeting audiences across our digital content. You want to connect and work closely with Research, Digital Products and your counterpart in Montreal to define and build the DMP advertising offer.</p> <p><em><u>B</u>e part of the change.&nbsp;</em>CBC/Radio-Canada is a Canadian institution. You want to be part of a team actively transforming the use of data generated by our DMP for clients at CBC/Radio-Canada. We know we aren&rsquo;t the leader in this area. As a public broadcaster, we are highly accountable to our audience and exercise caution when working with our data. Joining us now is an opportunity to make and implement positive changes. You can play a vital part in the evolution of this product.</p> <p><em><u>C</u>areer growth.&nbsp;</em>CBC is fully invested in our people. We will provide you with the time, resources and championing that you need to keep your career here rewarding. There is a significant growth opportunity as part of this group - selling on data is the future.</p>
Responsibilities: <p><strong>How you will make a difference, you will:</strong></p> <ul> <li>Data revenue lead for CBC. Coordinate efforts and processes with Radio-Canada data revenue lead in order to ensure a viable National product.</li> <li>Own process management. You will oversee relationships with all stakeholders that touch Media Solutions data product offering. You will: <ul> <li>Provide sales with answers to client requests and RFP&rsquo;s for information related to data buys in a timely manner.</li> <li>Create and/or coordinate material needed to facilitate buys for agencies and clients as the subject matter expert on our revenue data offering.</li> <li>Support ad operations and sales on campaign optimization.</li> <li>Assist execution of brand lift studies.</li> </ul> </li> <li>Provide insights. You will recommend different options for audience buying to satisfy client KPI&rsquo;s. You will suggest actions based on deep analysis and alignment with business goals.</li> <li>Analyze users flow. You will prepare website analysis after a client&rsquo;s Javascript implementation. You will examine interactions between creative and/or client websites with CBC or Radio Canada&rsquo;s audience to provide valuable insights.</li> <li>Improve audiences from DMP. You will analyze data to find new opportunities for clients with new content and recommend new products/segments for sale.</li> <li>Shape DMP roadmap. You will contribute to the development of the roadmap. &nbsp;</li> <li>Coordinate. You will work with SSP&rsquo;s and ad tech team to ensure data products can be traded programmatically.</li> <li>Create and translate. You will simplify complicated data scenarios into compelling and straightforward stories for non-data-savvy stakeholders.</li> </ul> <p><strong>Why join us?</strong></p> <p>At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.</p>
Requirements: <p><strong>What you bring</strong></p> <ul> <li>The education. You have a post-secondary degree in e-Commerce, Business Intelligence or Marketing.</li> <li>The languages. You are fluent in English and have a working knowledge of French.</li> <li>The expertise. You have 3+ years in a deadline driven media or agency environment. You have an in-depth understanding of digital platforms, the advertising industry and the categorization of content to create audience segments. You are an effective change agent with the ability to envision multiple paths forward. Ideally, you have: <ul> <li>Strong knowledge of Data Management Platforms (Lotame knowledge is an asset), Programmatic Technology and Google Tools.</li> <li>Good understanding of legal issues (GDPR, etc.) around data privacy and security.</li> <li>Experience with media buying platforms, campaign reports and working with large data sets.</li> </ul> </li> <li>The analytical skills. You are a strategic thinker, curious by nature and can respond quickly to critical circumstances. You can balance multiple projects simultaneously and execute decisions independently.</li> <li>The relationship building finesse. You can nurture strong two-way relationships with clients, peers, partners and external technological vendors. You thrive in a collaborative environment.</li> <li>The communication skills. You are skilled at presenting ideas to clients, sales and management. You know how to listen and you understand perspectives.</li> </ul> <p><strong>To apply</strong></p> <p>Think this job is meant for you but worried you don&rsquo;t have it all? At CBC/Radio-Canada we know that not everyone takes the same path when it comes to building their skills. Hands-on experience, intelligence, innovation, a passion for learning and a team-focused approach can combine to form the best set of qualifications. If you feel you meet 70% of the requirements we are seeking and you are excited by the possibility of growing our company, take a chance and express your interest here.</p> <p>As a leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and permeate all the services we provide as Canada's public broadcaster.</p>