Marketing Manager Segment

You understand your audience. You live and breathe strategy. And you’ve got the data to back up every one of your amazing ideas. Join a team where you’re empowered to bring the very best of the tech world to market—and to bring your biggest ideas to life.

Remote, MA

CONNECTION

<p><strong>At Connection, our purpose is simple: we connect people with technology. From hardware&mdash;PCs, printers, servers, and more&mdash;to cutting-edge cloud, cybersecurity, and professional IT services, we design, build, and support the IT solutions that thousands of companies, schools, and government agencies rely on every day. We like to think of ourselves as the IT Department for our customers&rsquo; IT Department. Our company started out almost 40 years ago with two employees and a phone line. Today we&rsquo;re a Fortune 1000 IT solutions partner operating in 174 countries around the world&mdash;still driven by that startup mentality and guided by our original purpose.</strong></p> https://www.connection.com/

keywords: position summary,what we do,who we are,why you should join us,review,leadership,goals,marketing,performance,coordinate,other duties,knowledge,communication,skills

Full Time

Overview: <br /> <p><strong>What We Do:</strong></p> <p>We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That&rsquo;s what we do. We&rsquo;re the IT Department&rsquo;s IT Department.</p> <p>&nbsp;</p> <p><strong>Who We Are:</strong></p> <p>Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It&rsquo;s what makes Connection unique&mdash;what drives us to innovate and create technology solutions that stand apart from the crowd. We&rsquo;d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.</p> <p>&nbsp;</p> <p><strong>Why You Should Join Us:</strong></p> <p>You&rsquo;ll find supportive teammates and a rewarding career at Connection&mdash;plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees&rsquo; emotional well-being. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources.&nbsp;You&rsquo;ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness&nbsp;and Volunteer Time Off days.&nbsp;</p> <p>&nbsp;</p> <table width="100%"> <tbody> <tr> <td width="100%"> <p>Working under the supervision of the Vice President, Marketing, and relying on general supervision to plan and accomplish goals, the Segment Marketing Manager develops and drives the marketing strategy for an assigned segment. The Segment Marketing Manager partners with segment leadership to translate business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.</p> </td> </tr> </tbody> </table>
Responsibilities: <br /> <ul> <li>Handles overall management of the marketing relationship with the segment.</li> <li>Leads marketing relationship with segment leadership team, sales, etc.</li> <li>Leads monthly, quarterly and annual planning and reviews with segment.</li> <li>Ensures there is consistent, effective communication between marketing and the segment.</li> <li>Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.</li> <li>Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).</li> <li>Develops value proposition, positioning and key messages.</li> <li>Develops and executes thought leadership.</li> <li>Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate.</li> <li>Supports Program Marketing in the development and execution of campaigns and programs by helping to identify opportunities, providing customer and market insight, and providing messaging, speakers, content, etc.</li> <li>Understands key market and customer characteristics and trends and develops strategies to address.</li> <li>Reviews relevant market research reports, industry publications and participates in seminars that are specific to technology. Summarizes findings and makes recommendations for how to incorporate these findings into our go-to-market message and/or to suggest areas to test new methodologies into the current strategy.</li> <li>Maintains segment profile: market share, number of customers, customer segmentation (by size, industry, etc.), average deal size, customer share of wallet, top partners, etc.</li> <li>Defines and understands market segments, solution categories, etc. with the goal of identifying new opportunities.</li> <li>Captures competitive intelligence and factors into marketing strategy as appropriate.</li> <li>Designs and implements the &ldquo;playbook&rdquo; to facilitate strategies utilizing approved methodology and available market data to write probing questions that uncover customers&rsquo; needs.</li> <li>Manages collateral to support the needs of the segment.</li> <li>Partners with Creative Services to create new collateral across multiple mediums, including print, digital and others as required.</li> <li>Periodically reviews existing collateral and facilitate updates, engaging with all stakeholders to ensure accuracy of company branding, message and customer-facing messaging.</li> <li>Periodically reviews and updates core web content for the segment to ensure the content remains current and is consistent with approved messaging and brand elements.</li> <li>Periodically reviews and updates customer and vendor presentations to ensure slides remain current, reflect information in consistent format with approved messaging and brand elements.</li> <li>Manages functional budget for respective segment.</li> <li>Performs all other duties or special projects as assigned.</li> </ul> <br />
Requirements: <br /> <ul> <li>Working knowledge of Microsoft Word and PowerPoint with ability to create a document/report/presentation.</li> <li>Basic Excel to create simple worksheets within a workbook along with basic formatting functions</li> <li>Solid critical thinking and analytical skills with ability to translate customer criteria into a campaign</li> <li>Program management experience, driving initiatives from conception to completion</li> <li>Business experience with ability to work cross-functionally and across all levels of an organization</li> <li>Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment</li> <li>Self-motivated with ability to work well independently and also contribute in a team environment</li> <li>Analytical with ability to draw conclusions</li> <li>Detail-oriented with item-by-item focus, meticulous attention to detail with ability to proofread for accuracy</li> <li>Critical thinker who anticipates and considers external and internal elements with ability to leverage resources</li> <li>Articulate with ability to express oneself clearly and professionally in written and oral communication with ability to effectively interact with all stakeholders</li> <li>Organized state of mind with ability to document activities, anticipate problems, plan schedules and monitor performance according to priorities and deadlines</li> <li>Excellent interpersonal skills with ability to build and maintain strong relationships with a track record of successfully influencing stakeholders</li> </ul> <br />