Product Marketer

<p>Our confidential client is a global award-winning leader in electronic products manufacturing and service offerings, selling, and servicing their solutions worldwide. They are committed to safety, innovation, and quality. Their success is based on maintaining the competitive edge by constantly providing innovative solutions and services. They have a customer-first approach that revolves around reliability as well as long-term support.</p>

Zurich, Switzerland

Career Opportunities International (C.O.I.)

<p>Your Global Talent Partners</p> <p>Career Opportunities International (C.O.I.) is a dynamic and progressive international search firm with offices in the US and Europe. C.O.I. assists companies large and small, across international borders, to find highly qualified professionals to fill mid and upper-level management positions.</p> <p>We have an international team of executive recruiters and partners who understand business from a global perspective but also have an in-depth understanding of local business practices in a multi-cultural society. We are dedicated and experienced professionals with the ability to identify the perfect match in the shortest time possible.</p> <p>Our clients trust that we will maintain the highest standards of integrity with a commitment to deliver unsurpassed results.</p>

keywords: marketing channels,global career opportunities,culture,values,strategic planning,the team,collaboration,leads generation,marketing,events,communication,product launches,website,analysis,education,soft skills,experience,hard skills


Overview: <p>This opportunity will provide the incumbent with a chance to be part of the global marketing team responsible for promoting a variety of top-quality product lines and services at a regional level, in a fast-paced, mid-sized, growing organization. The Product Marketer will develop marketing strategies in collaboration with various teams, including product management, engineering, sales and marketing. In addition, the selected candidate will create annual strategic plans for marketing activities and events, while formulating messages and implementing campaigns. Will also play a key role on customizing content for various marketing channels (website, e-blast, social media), leading to execute comprehensive strategies. He/she will also be responsible for leads generation, analysis, and evaluation.</p> <p>Based on performance and role availability, the successful candidate in this position will have great potential to develop into cross functional global career opportunities within the company. Our client values a candidate that can thrive in an international, low-hierarchy environment. They nurture a strong culture of being hands-on, collaborative, and forward-thinking. If you are a strong problem solver, communicator, and are flexible to take on new tasks to get a job done, we want to hear from you!</p>
Responsibilities: <ul> <li>Planning and implementing communication measures of existing solutions, and products positioning on relevant markets</li> <li>Implementing marketing campaigns, advertising measures throughout different marketing channels (website, eblast, social media)</li> <li>Preparing product launches with appropriate promotional material (data sheets, brochures, presentations, videos, images)</li> <li>Organizing and executing trade shows, external and digital events with distributors, customers</li> <li>Reviewing evaluating, and documenting the effectiveness of product marketing measures based on predefined KPIs</li> <li>Updating product data on all venues posted, as well as in the product information system</li> <li>Collaborating in the design and update of current website</li> <li>Participating in global marketing projects</li> <li>Serving as a subject matter expert for product marketing questions, if necessary, as well as planned marketing strategies training</li> </ul>
Requirements: <ul> <li>Education or further training with focus on marketing</li> <li>At least 3 years of experience in a comparable function in a B2B environment, preferably within the industrial goods industry in an international environment</li> <li>High IT affinity for online applications and software programs like Adobe InDesign, Photoshop, Illustrator, CMS web programs (Sitecore, SharePoint), social media (LinkedIn) and digital advertising (E-blasts), preferably with a good understanding of digital marketing tools and campaigns</li> <li>Confident writing style</li> <li>Great organizational skills, self-starter, creative, customer oriented as well as technical interest</li> </ul>