Strategic Marketing Manager – Service and Rental

Our client is an international manufacturing company that produces high tech industrial equipment for a wide range of industries. By creating and designing transformational and customized products, our client has established themselves as a market leader by committing to continuous improvement and time-tested best practices. The company values its employees by building strong and long-lasting relationships through professional development and international opportunities for high potentials.  T

London, U.K.

Career Opportunities International (C.O.I.)

<p>Your Global Talent Partners</p> <p>Career Opportunities International (C.O.I.) is a dynamic and progressive international search firm with offices in the US and Europe. C.O.I. assists companies large and small, across international borders, to find highly qualified professionals to fill mid and upper-level management positions.</p> <p>We have an international team of executive recruiters and partners who understand business from a global perspective but also have an in-depth understanding of local business practices in a multi-cultural society. We are dedicated and experienced professionals with the ability to identify the perfect match in the shortest time possible.</p> <p>Our clients trust that we will maintain the highest standards of integrity with a commitment to deliver unsurpassed results.</p> http://www.coiexecutives.com

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Manager

Overview: <p>As a part of the leadership and strategy team, the Strategic Marketing Manager, supporting the service and rental business for our client, will be responsible for creating and implementing strategic marketing initiatives that extends coverage, develop lead generation and provide win-win solutions. You will have a strategic mindset to evaluate and prioritize growth opportunities and focus on implementing strategic marketing initiatives in markets across Europe.</p> <p>The Marketing Manager will adopt a data-driven approach to conduct market assessments and identify growth for the verticals such as market sizing, segmentation, competitor analysis, industry value chain assessment and customer feedback. You will also be responsible to create tactical strategies for growth and collaborate with multiple stakeholders. &nbsp;</p> <div> <p>&nbsp;</p> </div> <p><strong><em>Title:</em></strong><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic Marketing Manager &ndash; Service and Rental &nbsp;</strong></p> <p><strong><em>Location:</em></strong><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; United Kingdom, Sweden or France preferred</strong></p>
Responsibilities: <p><strong><em>Key Responsibilities</em></strong></p> <p>Convert tactical strategies into actionable and measurable initiatives for the region and local markets: customer presentations, sales training, digital and print marketing materials and local marketing communication plans</p> <p>Collaborate with key account sales teams to seek business development opportunities with customers, channel partners and develop new business</p> <p>Engage with professional associations, policy influencers and industry leaders</p> <p>Guide strategic planning, operating planning and market budgeting processes</p> <p>Ensure deliverables are completed within the expected time frame and are aligned with relevant stakeholders</p> <p>Determine objectives, timelines and contingencies for projects/initiatives and tie all activities to measurable business outcomes</p> <p><strong><em>Reports To:</em></strong></p> <p><br />Position reports to the Manager, Vertical Marketing &ndash; Europe</p> <p>&nbsp;</p> <p>&nbsp;</p>
Requirements: <p><strong><em>Qualifications and Skills</em></strong></p> <p>Strategic problem solver with a strong business acumen</p> <p>Able to translate complex problems into quantitative and simpler terms</p> <p>Ability to influence and successfully manage multiple stakeholder relationships</p> <p>Strong communicator and able to write and speak to target audience on a wide variety of business topics</p> <p>Motivated and results oriented</p> <p>Able to work independently and prioritize time to achieve success</p> <p>Lead by example and able to foster a strong team environment</p> <p>Maintain the highest ethical standards, collaborative and team focused</p> <p><strong><em>Education and Experience</em></strong></p> <p>Bachelor&rsquo;s Degree in Marketing, Finance, or Engineering; MBA or equivalent graduate degree preferred</p> <p>10+ years of experience in marketing or sales in manufacturing/industrial sector with 3+ years of experience in services and rental</p>