Marketing Director, Worldwide Digital

Our client is a well-established international company, manufacturing equipment that is sold through indirect and direct channels across multiple continents. Their reputation has been made on the high quality and reliability of the products and their emphasis on customer excellence. Our client is committed to retaining its position as a market leader and this is reflected in the working environment that encourages creativity and provides excellent advancement opportunities.  

Miami, FL

Career Opportunities International (C.O.I.)

<p>Your Global Talent Partners</p> <p>Career Opportunities International (C.O.I.) is a dynamic and progressive international search firm with offices in the US and Europe. C.O.I. assists companies large and small, across international borders, to find highly qualified professionals to fill mid and upper-level management positions.</p> <p>We have an international team of executive recruiters and partners who understand business from a global perspective but also have an in-depth understanding of local business practices in a multi-cultural society. We are dedicated and experienced professionals with the ability to identify the perfect match in the shortest time possible.</p> <p>Our clients trust that we will maintain the highest standards of integrity with a commitment to deliver unsurpassed results.</p>

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Overview: <p>This is an exciting opportunity for a marketing professional with international experience who would like to develop within a company that values strong digital and traditional marketing expertise.</p> <p>This position will be responsible for setting strategic visions, as well as managing the day to day marketing operations for a team that is dispersed internationally.</p> <p>The successful candidate will have profound experience working with internal cross functional teams, will embrace strong cultural awareness and has the ability to coach and develop team members based in the US and overseas. The successful candidate will develop creative ideas for marketing across multiple digital platforms and will be a champion within the company for marketing and digital innovations.</p>
Responsibilities: <p><strong>Key Responsibilities</strong></p> <p>Collaborate with multi-functional teams across the general product management and other marketing functions</p> <p>Lead the market analysis and communications strategies</p> <p>Participate in the development of marketing and digitalization strategies</p> <p>Select, manage and be the point-of-contact for external agencies</p> <p>Represent branding and communications strategies throughout the entire organization</p> <p>Manage social media and web presence and author PR messaging for multiple platforms</p> <p>Ensure consistent marketing messaging across all forms of social media and mobile applications utilized by the company</p> <p>Set budgets, forecasts and report key financials for the function to executive management team</p> <p>Identify and assess new ideas for digitalization of the marketing messaging and identify new opportunities to ensure the company remains on the leading edge of marketing and digital technology &nbsp;</p>
Requirements: <p><strong>Qualifications and skills &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></p> <p>Strong, impactful leaderships skills; flare for driving winning teams</p> <p>Deep knowledge of product development process</p> <p>International marketing experience and ability to work with different cultures</p> <p>Strong data analysis and proven record of using evidence based data to drive business growth</p> <p>Proven success in driving creativity and change in order to grow the business</p> <p>Excellent English, plus another European language would be preferred</p> <p>Able to travel up to 50% (US and internationally)</p> <p><strong>Education and Experience</strong></p> <div> <p>Bachelor&rsquo;s Degree in related field, MBA highly preferred</p> <p>Minimum 15 years of progressive domestic and/or international sales and marketing experience</p> </div> <p>Experience in B2B and B2C markets</p>