Director of Digital Marketing

<p>Our client is a well-known fast-moving consumer products business that offers a wide range of products with a strong focus on ensuring the ultimate customer experience.&nbsp;&nbsp; This entrepreneurial company aims to provide the best customer service, develop better products and are dedicated to foster best practices in the market to support and exceed their long-term vision.</p>

Phoenix, AZ

Career Opportunities International (C.O.I.)

<p>Your Global Talent Partners</p> <p>Career Opportunities International (C.O.I.) is a dynamic and progressive international search firm with offices in the US and Europe. C.O.I. assists companies large and small, across international borders, to find highly qualified professionals to fill mid and upper-level management positions.</p> <p>We have an international team of executive recruiters and partners who understand business from a global perspective but also have an in-depth understanding of local business practices in a multi-cultural society. We are dedicated and experienced professionals with the ability to identify the perfect match in the shortest time possible.</p> <p>Our clients trust that we will maintain the highest standards of integrity with a commitment to deliver unsurpassed results.</p>

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Overview: <p>This is an incredible opportunity for an experienced digital marketing professional who is commercially savvy, customer centric, strategic, able to develop innovative solutions and services to customers to maximize the overall customer experience.&nbsp; Your entrepreneurial mindset and hands-on approach will be key in driving the digital strategy forward.&nbsp; The ideal candidate must be data driven, have a well-rounded digital background including understanding of channels to acquire customers, retain them and drive brand awareness, especially as this company continues to grow and expand across the nation.</p>
Responsibilities: <p><strong>Key Responsibilities</strong></p> <p>&nbsp;</p> <p>Will work with company top management to align brand marketing with company initiatives</p> <p>Will ensure digital strategy encompasses the latest digital trends, technical tools, ways to market and all best practices for the channels</p> <p>Will develop new growth strategies that are creative to increase audience capture and advertising results</p> <p>Drive brand awareness which support sales growth through digital tools</p> <p>Develop new digital tools including apps and shopping portals to support customer growth, loyalty and ease of shopping experience</p> <p>Develop e-communications and display campaigns</p> <p>Redesign mobile and web advertising display</p> <p>Execute digital gifting programs</p> <p>Manage digital analytics to identify opportunities for improvement on KPI&rsquo;s</p> <p>Manage, coach and develop digital marketing team</p> <p>Work across functional lines to support and influence digital impact on business</p> <p>&nbsp;</p> <p><strong>Reports to Chief Marketing Officer</strong></p> <div> <p>&nbsp;</p> </div>
Requirements: <p>&nbsp;</p> <div>&nbsp;</div> <p><strong>Qualifications and skills</strong></p> <p>Ability to create and execute successful digital campaigns aligned with business targets</p> <p>Creative and passionate for consumer digital marketing</p> <p>Ability to manage, develop and coach teams</p> <p>Demonstrated cutting edge digital marketing success</p> <p>Financial acumen, ability to understand budgets and targets</p> <p>Results oriented, deadline sensitive, team oriented, self-starting, hands-on mindset</p> <p>Ability to develop or reinvent results oriented process</p> <p>Exceptional written and verbal communication skills</p> <p>Organized, collaborative, relationship oriented, strong work ethic</p> <p>Analytical, detailed</p> <p>Understanding of digital analytics</p> <p>&nbsp;</p> <p><strong>Education and experience</strong></p> <div> <p>Bachelor degree &ndash; Business, Marketing, Communications or related.&nbsp;&nbsp; MBA desired</p> <p>Minimum 7+ years within digital marketing</p> <p>Digital marketing management within retail or brand oriented business where frequent shopping and customer loyalty is critical</p> </div>