Digital Marketing Manager

<strong>Grow Your Career at Connection&nbsp;</strong><br /><br /><strong>Join a team where you make the difference. Enjoy a culture grounded by working together. Join a team whose future is bright. Your career opportunities are limitless.</strong>

Merrimack, NH


<strong>Founded in 1982, Connection delivers valuable IT services and advanced technology solutions to business, government, education, and healthcare markets. Today, we serve our customers through our staff of highly trained Account Managers, our team of on-staff experts, and our efficient procurement websites. We are also proud to offer custom-configured computer systems from a ISO 9001:2015 certified technical configuration lab at our distribution center in Wilmington, OH.</strong><br /><br /><strong>Our company has over&nbsp;<a href="">2,500 technical certifications</a>&nbsp;that ensure our experts can solve any customer need, no matter how complex. Additionally, our GlobalServe offering delivers global procurement solutions through our network of 500 suppliers in 174 countries.</strong>

keywords: position summary,marketing,goals,education & experience,knowledge,initiative,skills


Overview: <br />Working independently, under general direction of the Manager of Digital Marketing, relying on experience to plan and accomplish goals, the Digital Marketing Manager builds, manages, implements, and analyzes successful digital marketing campaigns for the company.&nbsp;
Responsibilities: <br />The Manager executes digital marketing programs that drive conversions and exceed goals for online and offline sales, leads, and other company objectives. Collaborates on the team and builds good working relationships with multiple internal departments including Marketing, IT, Product Management, Sales, Purchasing, and Creative. The Digital Marketing Manager develops a strong understanding of Connection's vendor business goals/needs in order to create engaging and effective digital marketing campaigns for the Marketing, eCommerce, and Product Management teams.
Requirements: <br /> <ul> <li>Minimum 6 years of experience working in a marketing field</li> <li>Bachelor's degree in Marketing or Business</li> <li>Advanced Microsoft Office skills, especially Excel with ability to create complex spreadsheets using formulas, including v-lookup, and pivot tables</li> <li>Working knowledge of internal web-based tools such as Sitecore, Endeca, JDE, Riversand and others.</li> <li>Previous use of digital marketing tools such as Google AdWords, Pardot, IBM Analytics, and Google Analytics.</li> <li>Working knowledge of website architecture and web development skills, including HTML/CSS and CMS systems, with ability to engage with the development team.</li> <li>Detailed knowledge of online digital marketing channels, best practices, and optimization techniques.</li> <li>Strong quantitative and analytical skills with ability to monitor campaign and merchandising performance, diagnosing issues, and identifying opportunities (Google Analytics; IBM Digital Analytics preferred)</li> <li>Thorough knowledge of IT vendor marketing dollar consideration uses and their effect on marketing.</li> <li>Collaboration skills with ability to work with external vendors and internal cross-functional teams.</li> <li>Communication skills with ability to interact effectively with all levels of the organization</li> <li>Organizational and project management skills with ability to plan and implement website changes</li> <li>Multi-tasking skills with ability to manage different projects at various stages of development.</li> </ul>