Part-time/Freelance Social Media Specialist

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Wilton, CT

Cycling Sports Group

<strong>At Dorel Sports, innovation and product is at the heart of what we do. Every project, every meeting, every moment is an opportunity to create the perfect ride for millions of consumers around the world. From a Sunday family ride to the Tour de France, Dorel Sports employees are helping people find the perfect ride.</strong><br /><br /><strong>Walking the Talk.</strong><br /><br /><strong>Health insurance and a retirement savings plan is just the beginning for our employees. Our culture is as fun and lively as the lifestyle brands we represent.</strong><br /><br /><strong>STAY WELL.</strong> https://www.dorelsports.com/

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Part Time

Overview: The&nbsp;<strong>Social Media Specialist&nbsp;</strong>for Cannondale plays a critical role within the Global Cannondale Digital team. The role has responsibilities across three key areas content planning, content execution, and analytics/research/planning. A successful candidate will have knowledge of social media best practices and be passionate about cycling and the Cannondale brand.<br /><br />This is a part-time/freelance role approximately 18-25/hours per week requiring 2/days per week in the Wilton, CT office with additional hours required over the weekend during race season. This freelance assignment is expected to last May - October. <p style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">&nbsp;</span></p>
Responsibilities: <p style="margin: 8px 0px 16px 6px;">Social Media:</p> <ul> <li style="margin: 8px 0px 16px;"><span style="font-family: calibri,sans-serif;"> Assist with the management of all social channels for Cannondale; setting global standards and working with regional leads to adapt as needed.</span></li> <li style="margin: 8px 0px 16px;"><span style="font-family: calibri,sans-serif;"> Maintain the social content calendar and manage daily posting requirements</span></li> <li style="margin: 8px 0px 16px;"><span style="font-family: calibri,sans-serif;"><span style="font-family: calibri,sans-serif;">Develop and maintain strong community management practices across all channels</span></span></li> <li style="margin: 8px 0px 16px;"><span style="font-family: calibri,sans-serif;"> Ensure Cannondale&rsquo;s brand is well positioned across current and emerging social channels to deepen community engagement</span></li> <li style="margin: 8px 0px 16px;"><span style="font-family: calibri,sans-serif;">Make recommendations on where to invest paid social media budget to support key posts</span></li> </ul> <p style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Content Management:</span></p> <ul> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Ensure all social and video content is correctly organized in the content management system</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Generate, edit, publish and share daily content that drives consumer engagement and aligns with brand editorial calendars.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Manage distribution of social media plans and digital content to regional teams.</span></li> </ul> <p style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Analytics, Research, &amp; Reporting:</span></p> <ul> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Turn social analytics and data into actionable, engaging social content plans.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Monitor and document competitor activity and create monthly benchmark reports to share internally.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Create monthly reports to summarize campaign activity and key metrics (KPIs).</span></li> </ul> <p style="margin: 8px 0px 16px 6px;">&nbsp;</p>
Requirements: </span></p> <ul> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Bachelor's degree in marketing, communications or a related field.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">2-3 years of experience in roles focused on social media or content creation.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Knowledge of Photoshop.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Knowledge of Social Media platforms.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Good customer service orientation and attitude.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Strong oral and written communication skills.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Ability to manage multiple projects and priorities.</span></li> </ul> <p style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Beneficial Qualifications</span></p> <ul> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Experience with Percolate or similar Social Media/Campaign Management Systems</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Experience working with a global team</span></li> </ul> <p style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Physical Demands</span></p> <ul> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Must be able to sit for extended periods of time.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Must be able to use a computer keyboard and view a monitor for extended periods of time.</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">Must be able to travel for throughout North America and internationally as needed</span></li> <li style="margin: 8px 0px 16px 6px;"><span style="font-family: calibri,sans-serif;">(Approx. 10% of the time)</span></li> </ul></td>