Digital Analyst

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Wilton, CT

Cycling Sports Group

<strong>At Dorel Sports, innovation and product is at the heart of what we do. Every project, every meeting, every moment is an opportunity to create the perfect ride for millions of consumers around the world. From a Sunday family ride to the Tour de France, Dorel Sports employees are helping people find the perfect ride.</strong><br /><br /><strong>Walking the Talk.</strong><br /><br /><strong>Health insurance and a retirement savings plan is just the beginning for our employees. Our culture is as fun and lively as the lifestyle brands we represent.</strong><br /><br /><strong>STAY WELL.</strong> https://www.dorelsports.com/

keywords: digital,mobile,support,digital,marketing,solutions,implementation,analysis,experience,degree,project management,culture,knowledge,professional

Full-Time

Overview: <span style="letter-spacing: -0.15pt;">The Digital Analyst is responsible for all digital analytics and reporting to support Dorel Sports&rsquo; digital properties across web and mobile. This role is instrumental in making optimal data driven decisions for Dorel Sports web and mobile properties across Cannondale, GT, Fabric, Mongoose, and Schwinn brands. This role will have direct responsibility in ensuring that our digital properties are regularly being tracked and analyzed to find optimizations to best support our online customers.</span> <p><span style="font-size: 11.0px;"><strong><span style="font-family: arial , helvetica , sans-serif;"><br /><br /></span></strong></span></p>
Responsibilities: <ul> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Coordinate with product owners and regional marketing teams to identify and execute continuous analytical insights and optimizations across our digital properties</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Support our stakeholders by producing reoccurring and ad-hoc reports for general site traffic as well as product launches</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Create and manage global dashboards to track key metrics across websites and mobile apps</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Own implementation and day to day maintenance of Google Analytics, Google Data Studio, and Google Tag Manager</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Identify and develop data collection strategies to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement.</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Work closely within the Digital organization to measure marketing effectiveness and sales performance of online customer activity.</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Support the creation of logical customer segmentation and targeting tactics</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Leverage the latest ad effectiveness and ROI solutions to measure the impact that different forms of online advertising have on web traffic and sales (Display, Organic, Paid Search, Email, etc.).</span></span></li> </ul> <p style="margin-bottom: 1.0E-4pt; line-height: normal;">&nbsp;</p>
Requirements: <ul> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">5-7 years of experience driving digital reporting and analytics</span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Bachelor&rsquo;s degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science</span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Advanced working knowledge of Google Analytics, Google Data Studio, and Google Tag Manager</span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Advanced skills with Excel &amp; PowerPoint</span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Experience identifying and running useful A/B &amp; Multivariate tests</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Polished professional with excellent interpersonal communication skills</span></span></span></li> </ul> <p><span style="font-size: 11.0px;"><strong style="font-family: arial , helvetica , sans-serif; font-size: 9.0px;">Beneficial Qualifications:</strong></span></p> <ul> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Master&rsquo;s degree in a relevant field of study</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Experience with JavaScript, jQuery, HTML, CSS</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Experience working in the Bike Industry</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Experience selling products or services online</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Experience working with content management systems, specifically Sitecore, Magento, Shopify</span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Prior experience with Tag Management Systems </span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously</span></span></span></li> <li style="margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Strong leadership qualities and team management experience </span></span></span></li> <li style="margin-right: 0.05in; margin-bottom: 1.0E-4pt; line-height: normal;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;"><span style="letter-spacing: -0.15pt;">Strong presentation skills with peers and senior management</span></span></span></li> </ul> <p><span style="font-size: 11.0px;"><strong><span style="font-family: arial , helvetica , sans-serif;">Physical Demands:</span></strong></span></p> <ul> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Working conditions are normal for an office environment.</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Must be able to sit for extended periods of time.</span></span></li> <li style="margin-top: 0.0in; margin-right: 0.0in; margin-bottom: 1.0E-4pt;"><span style="font-size: 11.0px;"><span style="font-family: arial , helvetica , sans-serif;">Must be able to use a computer keyboard and view a monitor for extended periods of time.</span></span></li> </ul>