Assistant Marketing Manager, Cannondale

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Wilton, CT

Cycling Sports Group

<p><strong>Big companies don&rsquo;t make great bikes. Great people do.</strong></p> <p>Here at Dorel Sports, we help people from all walks of life make the most of their bike ride by creating some of the most innovative, easy to enjoy, and best performing bicycle products across multiple brands.</p> <p>From Schwinn, to GT, Fabric and Cannondale we make cycling products for everyone &ndash; and as cycling develops and grows internationally, we&rsquo;re looking for more great people to join us. If you enjoy working with a challenging, inspiring and forward-thinking team of likeminded people, then we may just have something for you.</p> <p>Our offices are located in various cities across the world, health insurance and personal welfare are taken care of, and positivity is most definitely encouraged. If you love riding bikes as much as we do, then we&rsquo;re already off to a good start. Let&rsquo;s see what we can create together.</p> https://www.dorelsports.com/

keywords: manage,marketing,digital,success,compliance,support,experience,organization,skills,degree,technology,strategy,travel,passion,knowledge

Full-Time

Overview: The Assistant Marketing Manager will work closely with the global brand team on tactical execution of online and offline marketing campaigns for the Cannondale brand. The Assistant Marketing Manager will manage product data, assist with the execution of content for social platforms, ambassador support and marketing logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.<br/><br/>
Responsibilities: <ul> <li>Assists in management of Global Marketing calendar, implement, track and analyze campaigns and recommend strategies for growth</li> <li>Working with the global marketing leadership, support and execute the key global campaigns for the year</li> <li>Assists in management of global brand ambassador programs</li> <li>Coordinate with the global marketing category managers to support and execute key brand projects throughout the year</li> <li>Assist in development and distribution of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, print and digital media</li> <li>Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media</li> <li>Collaborate with other departments as requested</li> <li>Contributes to the success of company by leading or assisting with other projects and tasks as assigned</li> <li>Help prepare documents, mailings, trade show materials, correspondence and presentations as needed.</li> <li>Other duties as may be assigned throughout the year</li> <li>Follows internal controls and company policies as set by company and job function</li> </ul>
Requirements: <p><strong>Essential Qualifications:</strong></p> <ul> <li>Bachelor&rsquo;s degree in marketing or a related field</li> <li>Has diverse experience in social media tools, digital marketing, marketing analytics</li> <li>A passion for mountain and road bikes, actions sports, and/or outdoor lifestyle.</li> <li>Demonstration of strong organizational and planning skills</li> <li>Proven ability to multi-task and prioritize</li> <li>Capable of both strategic thinking with tactical execution</li> <li>Willingness to take initiative with minimal direction</li> <li>Proficient in Microsoft Office (PowerPoint, Excel, Word)</li> <li>Experience in managing successful Social Media marketing campaigns</li> </ul> <p><strong>Beneficial Qualifications:</strong></p> <ul> <li>Professional experience working for a global product brand</li> <li>Action sports industry experience is beneficial</li> <li>Basic understanding of Adobe Photoshop</li> <li>Bicycle mechanic skills a plus</li> </ul> <p><strong>Physical Demands:</strong></p> <ul> <li>Working conditions are normal for an office environment.</li> <li>Must be able to sit for extended periods of time</li> <li>Must be able to use a computer keyboard and view a monitor for extended periods of time</li> <li>Travel &ndash; domestic and/or international will be required</li> </ul>