Digital Marketing Specialist

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Poole, Dorset (UK)

Cycling Sports Group

<p><strong>Big companies don&rsquo;t make great bikes. Great people do.</strong></p> <p>Here at Dorel Sports, we help people from all walks of life make the most of their bike ride by creating some of the most innovative, easy to enjoy, and best performing bicycle products across multiple brands.</p> <p>From Schwinn, to GT, Fabric and Cannondale we make cycling products for everyone &ndash; and as cycling develops and grows internationally, we&rsquo;re looking for more great people to join us. If you enjoy working with a challenging, inspiring and forward-thinking team of likeminded people, then we may just have something for you.</p> <p>Our offices are located in various cities across the world, health insurance and personal welfare are taken care of, and positivity is most definitely encouraged. If you love riding bikes as much as we do, then we&rsquo;re already off to a good start. Let&rsquo;s see what we can create together.</p>

keywords: marketing,support,digital,create,production,teamwork,research,budget,skills,marketing,driving,degree,travel,experience,knowledge


Overview: Contribute to regional marketing strategy and help execute world class marketing activity with a digital first mentality and to drive brand awareness and create commercial success.
Responsibilities: <ul> <li>Assist in development and execution of digital strategy in collaboration with regional and global marketing and sales teams</li> <li>Budget quoting and tracking on digital projects</li> <li>Demonstrate understanding of digital tracking/benchmarking, working with Google Analytics to generate reports</li> <li>Produce general marketing campaign reports to be shared internally &amp; externally</li> <li>Work with team members to track media, both traditional and digital to understand and validate coverage</li> <li>Assist in database creation and management within third party email platforms</li> <li>Help create and measure email marketing campaigns, experience working with email platforms desirable.</li> <li>Assist marketing and sales teams with additional digital tools that may be used</li> <li>Proactively research and identify new opportunities to improve marketing efficiencies</li> <li>Assist in the activation of paid media campaigns to further drive traffic to retailers</li> <li>Create paid social campaigns to drive event registration and ambassador awareness</li> <li>Support UK retailers by providing digital assets and media content</li> <li>Stay up to date on all digital trends with high focus on social media updates and platform enhancements</li> <li>Contributes to the success of the company by leading or assisting with other projects and tasks as assigned</li> </ul>
Requirements: <strong>Essential Qualifications/Skills<br /></strong> <ul> <li>Relevant qualification in marketing or previous experience in digital marketing</li> <li>Proficient in MS Office applications</li> <li>Capable of understanding Google Analytics and Facebook Ad Manager</li> <li>Strong project management &amp; analytical skills</li> <li>Strong interpersonal &amp; communication skills</li> <li>Strong detail orientation and commitment to seeing a project through from beginning to end</li> <li>Willing to travel locally and internationally, if required</li> <li>Willing to work unsocial hours on occasion, such as weekends for a trade show</li> <li>Must possess full UK driving licence and willing to drive company vehicles including light commercial on occasion</li> </ul> <strong>Beneficial Qualifications/Skills<br /></strong> <ul> <li>Experience in bicycle or other high-end consumer goods industry<strong><br /></strong></li> </ul>