Director Public Relations

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Wilton, CT

Cycling Sports Group

<p><strong>Big companies don&rsquo;t make great bikes. Great people do.</strong></p> <p>Here at Dorel Sports, we help people from all walks of life make the most of their bike ride by creating some of the most innovative, easy to enjoy, and best performing bicycle products across multiple brands.</p> <p>From Schwinn, to GT, Fabric and Cannondale we make cycling products for everyone &ndash; and as cycling develops and grows internationally, we&rsquo;re looking for more great people to join us. If you enjoy working with a challenging, inspiring and forward-thinking team of likeminded people, then we may just have something for you.</p> <p>Our offices are located in various cities across the world, health insurance and personal welfare are taken care of, and positivity is most definitely encouraged. If you love riding bikes as much as we do, then we&rsquo;re already off to a good start. Let&rsquo;s see what we can create together.</p>

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Overview: Lead the global public relations strategy and implementation for Cycling Sports Group (CSG) and its brands &ndash; Cannondale, GT and Charge and Fabric, ensuring that communications are aligned with strategic brand direction.
Responsibilities: <ul> <li>Lead the global public relations strategy and implementation for CSG global brands, ensuring that communications are aligned with strategic brand direction.</li> <li>Leads global influencer strategy, identification and management.</li> <li>Focuses on global consumer brand PR, global endemic and non-endemic brand PR, global sports marketing communications and the global social media strategy for each brand.</li> <li>Develops and implements, in partnership with the regional execution teams and global brand teams, a global public relations strategy for each brand.</li> <li>Develops and implements, in partnership with the regional execution teams and global brand teams, a global social media strategy for each brand.</li> <li>Develops and implements, in partnership with the regional execution teams, a global sports marketing communications strategy for each brand.</li> <li>Prepares plans and monitors and measures progress and budget guidelines.</li> <li>Manages the global PR budget and global PR agency relationship(s)</li> <li>Acts as lead brand spokespersons, maintaining relationships with key endemic and non-endemic members of the press.&nbsp;</li> <li>Manages processes and policies to ensure global coordination and integration of endemic and consumer PR, including media training, media tracking and reporting and setting KPIs and benchmarks.</li> <li>Highly involved in new product launches, working with product development, marketing and senior management to ensure the most effective strategies possible are used and that products are exhibited in line with corporate strategy and brand direction.</li> <li>Provides crisis communications support.</li> <li>Identifies and informs management of vulnerabilities in strategies and corporate approach that could be portrayed negatively in the media.&nbsp; Suggests mitigation plans.</li> <li>Develop on-going relationships with allied organizations.</li> <li>Maintains confidentiality of sensitive and privileged information at all times.</li> <li>Develops complete understanding of product and markets served.</li> <li>Travels as needed to marketing/PR related events.</li> <li>Follows internal controls and company policies as set by Company and job function.</li> <li>Contributes to the success of Company by leading or assisting with other projects and tasks as assigned.</li> </ul>
Requirements: <p><u>Results Oriented</u></p> <ul> <li>Maintain appropriate focus on outcomes and accomplishments</li> <li>Convey a sense of urgency to get things done.</li> </ul> <p><u>Global Mindset</u></p> <ul> <li>Ability to see the business in a global context</li> <li>Welcome cross-cultural interactions</li> </ul> <p><u>Initiative</u></p> <ul> <li>Proactive and take action without being prompted</li> </ul> <p><u>Presentation Skills</u></p> <ul> <li>Able to organize and deliver public speeches and inform/persuade audiences</li> </ul> <p><u>Relationship Building</u></p> <ul> <li>Establish and maintain productive relationships</li> </ul> <p><u>Communicativeness</u></p> <ul> <li>Use modern technologies to access and circulate information</li> <li>Take responsibility for ensuring their teams have the current and accurate information needed for success</li> </ul> <p><u>Conflict Management</u></p> <ul> <li>Comfortable with healthy conflict, and support and manage differences of opinion</li> </ul> <p><u>Creativity</u></p> <ul> <li>Generate new ideas, encourage new thinking, develop innovative solutions</li> <li>Encourage others to challenge old assumptions and try innovative improvements</li> </ul> <p><strong>Essential Qualifications:</strong></p> <ul> <li>Bachelor&rsquo;s degree in Public Relations, Communications, Journalism or related field.</li> <li>5-7 years&rsquo; experience in a consumer product PR/media relations management role to include product marketing experience.</li> <li>Demonstrated experience with and ability to meet deadlines.</li> <li>Demonstrated ability to prepare and present clear, concise, grammatically correct verbal and written information.</li> <li>Proficiency in MS Word, Excel, Power Point and Outlook.</li> <li>High degree of professionalism and diplomacy in relations with outside media contacts and internal departments.</li> <li>Must be enthusiastic with a high sense of urgency.</li> <li>Must be engaging and possess high energy and enthusiasm</li> <li>Must have excellent interpersonal skills.</li> <li>Must be action-oriented in order to set and meet targets and goals.</li> <li>Experience preparing PR plans and strategy.</li> <li>High commitment and orientation to teamwork.</li> <li>Excellent decision-making skills required with regard to media placement and utilization.</li> <li>Fluency in speaking and writing proper English.</li> </ul> <p><strong>Beneficial Qualifications:</strong></p> <ul> <li>Experience in the bicycle and/or sporting goods industry.</li> <li>Experience with PR &amp; media marketing to the IBD market.</li> <li>Experience in a multi-brand and multi-product line environment.</li> <li>Experience in a fast paced, agency setting beneficial.</li> </ul> <p><strong>Environmental Factors:</strong></p> <ul> <li>Working conditions are normal for an office environment.</li> <li>Must be able to sit for extended periods of time</li> <li>Must be able to use a computer keyboard and view a monitor for extended periods of time</li> </ul> <p><strong>What We Offer:</strong></p> <ul> <li>Comprehensive Medical/Dental benefits</li> <li>401k</li> <li>Commuter Incentive Program</li> <li>Great employee product discounts</li> <li>24/7 gym</li> <li>A mix of casual yet professional culture.</li> </ul> <br /> <p><strong>EEO Statement:</strong></p> <p>We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.&nbsp;&nbsp; We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.</p>