Senior Marketing Manager, Charge

Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group encompasses several powerhouse Cycling brands, including Cannondale, GT, Charge, and Fabric. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve through the very best products and service available today.

Wilton, CT

Cycling Sports Group

<p><strong>Big companies don&rsquo;t make great bikes. Great people do.</strong></p> <p>Here at Dorel Sports, we help people from all walks of life make the most of their bike ride by creating some of the most innovative, easy to enjoy, and best performing bicycle products across multiple brands.</p> <p>From Schwinn, to GT, Fabric and Cannondale we make cycling products for everyone &ndash; and as cycling develops and grows internationally, we&rsquo;re looking for more great people to join us. If you enjoy working with a challenging, inspiring and forward-thinking team of likeminded people, then we may just have something for you.</p> <p>Our offices are located in various cities across the world, health insurance and personal welfare are taken care of, and positivity is most definitely encouraged. If you love riding bikes as much as we do, then we&rsquo;re already off to a good start. Let&rsquo;s see what we can create together.</p>

keywords: marketing,teamwork,management,analysis,passion,support,develop,build,quality assurance,compliance,success,create,oversee,acquire,creative,technology,experience,environment,organization,knowledge,project management,solutions,degree


Overview: <p>At Dorel Sports, we&rsquo;re a team of fierce and energetic marketers eager to help consumers find their perfect ride. Our new and exciting eBike, Charge, is taking off and is already widely popular. We now need a stellar, passionate, integrated marketing manager who&nbsp;will identify key innovation strategies and potential growth drivers to further propel our brand awareness. This position will be responsible for all elements of brand and acquisition marketing including social media, partnerships, events and performance (or integrated if better) marketing. They will identify key innovation strategies and potential growth drivers to propel our brand awareness and drive sales growth. A successful Manager will be able develop high-level brand strategies, marketing plans and lead the execution of impactful projects.</p> <p>We are looking for a unique candidate who has D2C experience and strong both creatively and analytically. (A love of cycling would be a bonus.)</p>
Responsibilities: <ul> <li>Create and manage all marketing campaigns that generate sales to achieve projected revenue targets</li> <li>Acquire customers via performance marketing efforts leveraging agencies and internal creative resources</li> <li>Assist in crafting and refining the Charge story so that it resonates with consumers</li> <li>Develop strong audience-focused brand messaging and priorities that build the foundation for brand and content marketing campaigns</li> <li>Ensure that the Charge story is clearly communicated in an omnichannel manner to all stakeholders and customers</li> <li>Assist in creating integrated marketing campaigns as well as an overall brand communication approach to successfully help sustain a long-term brand strategy</li> <li>Build the social channel for the brand; Create and manage a content calendar that builds Charge&rsquo;s social presence by promoting original brand related content as well as community content on Instagram, Facebook, and Twitter</li> <li>Come up with creative events and leverage social to build a community</li> <li>Help develop a successful partnership and affiliate program by identifying key brand and influencer partnerships to elevate and amplify our consumer awareness and increase engagement</li> <li>Oversee the email program including the creation of email strategy and calendar as well as email performance</li> <li>Assist in conducting market and user research to drive insights that drive strategy and competitive differentiation, and develop go-to-market strategies</li> <li>Coordinate promotional activities</li> <li>Follow internal controls and company policies as set by company and job function.</li> <li>Contribute to the success of company by leading or assisting with other projects and tasks as assigned.</li> </ul>
Requirements: <p><strong>Key Competencies:</strong></p> <p><u>Initiative</u></p> <ul> <li>Proactive and act without being prompted</li> </ul> <p><u>Drive/Energy</u></p> <ul> <li>High level of energy and the motivation to sustain it over time</li> </ul> <p><u>Technology Savvy</u></p> <ul> <li>Use technology to be successful in their role.</li> <li>Value technology and understand the necessity of leveraging it to stay productive and competitive</li> </ul> <p><u>Business Thinking</u></p> <ul> <li>Understand general business concepts</li> </ul> <p><u>Customer Orientation</u></p> <ul> <li>View the organization through the eyes of the customer</li> <li>Continually seek information and understanding regarding market trends</li> </ul> <p><strong>Essential Qualifications:</strong></p> <ul> <li>Bachelor's degree with 5+ years of marketing experience</li> <li>Previous experience in Brand Management and/or Integrated Marketing required, preferably at a high consideration D2C brand</li> <li>Experience in campaign development and working with agencies</li> <li>Strong content skills; ability to write copy</li> <li>Project management experience</li> <li>Business mindset and acumen</li> <li>A passion for community building and storytelling</li> <li>Ability to work well under pressure, with multiple/competing deadlines, on various projects</li> <li>Apply critical thinking in order to prioritize and achieve goals and objectives</li> <li>Solution-oriented with the ability to be flexible and navigate unforeseen obstacles and opportunities with a positive attitude</li> <li>Strong strategic and creative thinker</li> <li>Dynamic interpersonal, organizational, and communication skills</li> <li>Organized, self-motivated and scrappy, willing to do more with less and able to creatively problem solve</li> <li>Thrives in an environment that is fast-paced and rapidly changing</li> </ul> <p><strong>Beneficial Qualifications:</strong></p> <ul> <li>Experience working in the cycling industry or passion for bikes</li> </ul> <p><strong>Environmental Factors:</strong></p> <ul> <li>Working conditions are normal for an office environment.</li> <li>Must be able to sit for extended periods of time</li> <li>Must be able to use a computer keyboard and view a monitor for extended periods of time</li> <li>Must be able to travel domestically and internationally for business</li> </ul> <p><strong>What We Offer:</strong></p> <ul> <li>Comprehensive Medical/Dental/Vision</li> <li>Generous PTO Policy</li> <li>Life &amp; Disability Insurance</li> <li>FSA/HSA/Dependence Care FSA</li> <li>401k and company match</li> <li>Commuter Incentive Program</li> <li>Great employee product discounts</li> <li>Wellness Program</li> <li>A mix of casual yet professional culture</li> </ul>