Field Marketing Specialist

<strong>Descartes Unites the People and Technology that Move<br /></strong><br />We need a passionate field marketer ready to take the next step in their career to join our Transportation Management team as a <strong>Field Marketing Specialist</strong>. You will execute integrated marketing campaigns to drive engagement and demand generation.<br />

United States

Descartes

<p><strong>Descartes is</strong> one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions.</p> <p>Descartes is publicly traded (Nasdaq: DSGX, TSX: DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment.</p> <p>&nbsp;</p> https://www.descartes.com/home

keywords: who we are,what's in it for you,integrated marketing campaigns,manage marketing data and segmentation,drive lead generation,leverage technology and analytics,build relationships,analyze performance,the education and hands-on experience.,the analytical mindset and the creative spirit,the technical toolbox,the drive,the flexibility

Mid Level

Overview: <p><strong>Descartes Unites the People and Technology that Move the World</strong></p> <p>The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they&rsquo;re needed, when they&rsquo;re needed.&nbsp;</p> <p>We&rsquo;re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions.</p> <p>Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what&rsquo;s most important to them.&nbsp;</p> <p>We&rsquo;re growing fast and invite you to join our amazing team.&nbsp;</p> <p><strong>The opportunity</strong></p> <p>We need a passionate field&nbsp; marketer ready to take the next step in their career to join our Transportation Management team as a Field Marketing Specialist. You will execute integrated marketing campaigns to drive engagement and demand generation.</p> <p><strong>What's in it for you?</strong></p> <p><strong>Influence and impact.</strong>&nbsp;You have a love of technology and you are interested in a chance to build your experience and make an impact researching, analyzing, planning and testing. You want to be part of an influential team,&nbsp; where you can apply your creative problem solving to further propel us along an impressive growth trajectory through demand generation.</p> <p><strong>Immediate and ongoing professional advancement.&nbsp;</strong>At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with and learn from marketing thought leaders. As the business expands, you will have the opportunity to grow into a manager role with increased responsibilities for overall campaign planning, execution, follow-up and reporting or advance into another relative area of the business if your interest lies there.<br /><strong><br /></strong></p>
Responsibilities: <p><strong>What you will focus on:</strong></p> <ul> <li><em>Integrated marketing campaigns.</em>&nbsp;You will assist in campaign plan development and own the tactical design and execution of demand-generation initiatives leveraging existing or newly developed content. You will liaise with the sales team on campaign details, follow-up and outcomes, including financial impact.&nbsp;</li> <li><em>Manage marketing data and segmentation.</em>&nbsp;You will identify target markets, research business intelligence, and build contact lists. You will analyze key campaign metrics to gauge success and define best practices.</li> <li><em>Drive lead generation.&nbsp;</em>You will create and manage end-to-end demand generation, drip and nurture campaigns to improve market visibility. You will assist with the development of marketing assets to support overall marketing operations, including collateral, blog posts, webinars, and events.</li> <li><em>Leverage technology and analytics.&nbsp;</em>You will set, measure, meet, and adjust KPIs based on campaign performance to ensure lead generation, conversion, attraction, and engagement. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. You will work closely with Sales, Industry Strategy and Customer&nbsp; Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads.</li> <li><em>Build relationships.</em>&nbsp;You will work closely with solution area stakeholders on campaign details, plan tactics,&nbsp; implementation status, and performance results.</li> <li><em>Analyze performance.</em>&nbsp;You will evaluate and report on campaign performance to assess effectiveness, revise or adapt as needed, measure success, and define go-forward best practices.</li> </ul>
Requirements: <p><strong>What you bring:&nbsp;</strong></p> <ul> <li><em>The education and hands-on experience.</em>&nbsp;You have a diploma or degree in a related field and 2-4 years of experience in marketing. Ideally, you have exposure to supply chain management, logistics operations, or technology.&nbsp;</li> <li><em>The analytical mindset and the creative spirit.</em>&nbsp;You can set and measure KPIs, derive insights and plan future actions based on the data. You have ideas, and you know how to bring them to life in a measurable, impactful way.</li> <li><em>The technical toolbox.&nbsp;</em>You have exposure to marketing automation tools and a CRM system. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients.&nbsp;</li> <li><em>The drive</em>. You are willing to do whatever it takes to get the job done, no matter how big or small. You can build collaborative relationships to partner on initiatives or work independently; either way, you are deadline-driven and detail-oriented. You thrive in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook.&nbsp;</li> <li><em>The flexibility.&nbsp;</em>We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.</li> </ul>