Senior Marketing Lead, Bend by FNBO (Remote)

<h4><strong>Are you looking for the opportunity to do challenging and meaningful work in an environment that encourages ongoing learning, development and career growth? Do you thrive on making a positive impact in our community? Do you believe a company can elevate the spirit and quality of life for others?&nbsp;</strong></h4>

46 Locations

First National Bank of Omaha

<p class="p1"><strong>Grow Your Career with FNBO! </strong><br /><br /><strong>At First National Bank of Omaha (FNBO), we like to think of ourselves as the &ldquo;great big, small bank,&rdquo; large enough to provide the expertise and resources necessary to handle any financial need, yet small enough to know our customers personally. We are a subsidiary of First National of Nebraska, with nearly 5,000 employees and $30 billion in assets. With more than 100 retail banking locations in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota, Texas and Wyoming, we help our customers and communities to succeed by focusing on building relationships at a local level.</strong><br /><br /><strong>We have a history of doing what&rsquo;s right for our customers, employees, shareholders and the communities we serve. Whether you're just beginning your career or taking it to the next level, you'll find your fit here.</strong></p>

keywords: position summary,position details,campaigns,communication,strategy,performance,benefits,diversity,qualifications,skills,compensation

Full time

Overview: <br /> <p><strong>At FNBO, our employees are the heart of our story&mdash;and we&rsquo;re committed to their success! Please see below the details of this career opportunity and how it fits into our organization&rsquo;s success.</strong></p> <p>&nbsp;</p> <div> <div> <div> <div> <div> <div> <div> <p><strong>Our Modern, Flexible Workplace:</strong></p> <p><strong>&nbsp;</strong></p> </div> </div> </div> </div> </div> </div> </div> We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time, allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners, caregivers, and individuals with disabilities to thrive at our company. We invite you to consider what a Modern, Flexible Workplace can mean for you! <p>&nbsp;</p> It is anticipated that an incumbent in this role will work remotely 100% of the time and will share a hoteling workspace if/when working onsite, as determined by business needs. The incumbent can work remotely from anywhere in the United States, unless otherwise specified in the job posting. Work location is subject to change based on business needs. <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <p>&nbsp;</p> <p><strong>Summary of the Job:</strong></p> <p><strong>&nbsp;</strong></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> Bend by FNBO is building the future of embedded credit card products and cobrand partnerships. Think of us as a product-focused tech company, rather than a traditional card issuer or bank. Our start-up mentality is going to be key to our success and we want people like YOU, who share a passion to build, on this journey with us! <p>&nbsp;</p> <p><strong>About This Role:</strong></p> <p><strong>&nbsp;</strong></p> <p>The Bend by FNBO team is seeking a <strong>Senior Marketing Lead</strong> to define and execute our enterprise marketing strategy for our cobrand credit card partners. This candidate will be a thought leader for the Bend Team, connecting our goals to the tactical marketing strategies we will define for our partners. This role is highly consultative, providing guidance on marketing plans to achieve growth goals that support the expansion of Bend by FNBO. We need a proven marketing leader that can step in and contribute ideas and plans for how our customers can grow new accounts, drive purchase volume, activate accounts, engage the member base and more. This is a fast-paced job that requires creativity and organizational skills to create a marketing roadmap that has a measurable impact on the growth of our credit card platform. Our ideal candidate has a strong marketing background with experience related to credit card marketing across multiple channels.</p>
Responsibilities: <br /> <ul> <li>Provide credit card marketing consultation and guidance to our partners or cobrand portfolios to reflect best practices from FNBO and industry leaders.</li> <li>Creation and communication of a partner marketing calendar and documentation in support of effective and compliant marketing campaigns.</li> <li>Influence partners and internal stakeholders on marketing strategy and execution of all partner marketing efforts in support of credit card growth goals.</li> <li>Partners with internal and external stakeholders to ensure our marketing plans support the needs of our customers and align to the compliance and operational standards set forth by credit card policy and regulation.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Specific Duties:</strong></p> <ul> <li>Collaborate with our customers to understand key objectives that are important and define a marketing plan to support the growth targets set forth.</li> <li>Define a marketing scorecard so we can easily understand ongoing performance of our marketing initiatives and identify segmentation opportunities where we can make a positive impact.</li> <li>Create intake controls to effectively manage details of customer marketing campaigns to ensure our marketing operations are sound.</li> <li>Partner with key vendors and stakeholders to help our brand customers conduct user research in support of campaign objectives, messaging, and offer tactics.</li> <li>Partner with Customer Success and our Product teams to align marketing plans to the overall strategic objectives and priorities for our partners.</li> <li>Establish and manage campaign documentation and reporting for transparent communication to our customers, internal partners, and auditors.</li> </ul>
Requirements: <br /> <p><strong>Basic Qualifications:<br /><br /></strong></p> <ul> <li>Bachelor&rsquo;s Degree, with 7+ years of relevant experience</li> <li>Experience in credit card marketing, digital advertising, and partnerships.&nbsp; Experience working in the fintech space is a bonus.</li> <li>Knowledge of the credit card industry a must</li> <li>Strong verbal and written communications skills are a must, as well as the ability to work effectively across internal and external organizations</li> <li>Outstanding organizational and project management skills, with attention to detail and ability to manage multiple priorities</li> <li>Demonstrated experience with business and financial acumen related to managing a marketing budget</li> <li>Mastery in PowerPoint/Google Slides and Excel/Google Sheets</li> <li>Ability to develop fact-based recommendations and communicate them to individuals at varying levels of an organization, from peer to executive audiences</li> <li>Flexibility in approach, but driven to exceed expectations from our customers and partners</li> </ul> <p>&nbsp;</p> <p><strong>Compensation:</strong></p> <p><strong>&nbsp;</strong></p> Compensation range (base pay): $0.00-$0.00 <p>&nbsp;</p> <p>Final compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.</p> <p>&nbsp;</p> <p><strong>Benefits Overview: </strong></p> <p>&nbsp;</p> <p>We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:</p> <ul> <li> <p>Medical, Dental, Vision Insurance</p> </li> <li> <p>401k, With Matching Contributions</p> </li> <li> <p>Time Off Programs</p> </li> <li> <p>Health Savings Account (HSA)/Dependent Care</p> </li> <li> <p>Employee Banking</p> </li> <li> <p>Growth Opportunities</p> </li> <li> <p>Tuition Assistance</p> </li> <li> <p>Short-Term/Long-Term Disability Insurance</p> </li> </ul> <p>&nbsp;</p> <p>Learn more about FNBO benefits here: <a href="" target="_blank" rel="noopener noreferrer"></a>.</p> <p>&nbsp;</p> <p>For additional information regarding compensation and benefits, e-mail FNBO at <a href="" target="_blank" rel="noopener noreferrer"></a>. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.</p> Job number: R-20230264 <p>&nbsp;</p> <p><strong>Equity, Diversity, &amp; Inclusion:</strong></p> <p>&nbsp;</p> <p>FNBO is committed to belonging, inclusion, diversity and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued, and has opportunity and the ability to make an impact. FNBO strives to reflect the diversity of the communities we serve in the makeup of our workforce.</p> <p>&nbsp;</p> <p>See the full <strong>FNBO Equity, Diversity, &amp; Inclusion Statement</strong> <a href="" target="_blank" rel="noopener noreferrer">here</a></p> <p>&nbsp;</p> <p>All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.</p> <p>&nbsp;</p> <p><a href="" target="_blank" rel="noopener noreferrer"><u>Click here</u></a> to download <strong>'EEO is The Law' Self-Print Poster</strong></p> <p><a href="" target="_blank" rel="noopener noreferrer"><u>Click here</u></a> to download <strong>'EEO is The Law' Supplement for Federal Contractors</strong></p> <p><a href="" target="_blank" rel="noopener noreferrer"><u>Click here</u></a> to download <strong>'EEO is The Law' GINA Supplement</strong></p>