Senior Demand Generation Manager

We provide employees the opportunity to develop their technical skills and expertise through continuing education and project-based learning. At Flexential, we invest in our future by investing in you. Apply at Flexential today!

Denver, CO


<strong>Flexential&rsquo;s DNA has deep roots in the southeast and the west. For nearly 20 years, both Peak 10 and ViaWest helped data-intensive organizations transform IT from a cost center to an asset that helps achieve innovation and improve speed to market while also lowering risk. We joined forces in August of 2017, and rebranded as Flexential in January of 2018.<br /><br />Flexential stands for something not often found in the world of IT transformation: the human touch. The best infrastructure solutions aren't about infrastructure, they're about people. With a mission to accelerate customer success through people and technology, we build trusted relationships and deliver tailored, value-added and reliable solutions to demonstrate the power of people in a technical world.<br /></strong>

keywords: marketing,build,leadership,creative,strategy,marketing,database,teamwork,create,reporting,experience,analysis,knowledge,teamwork,management,degree

Full Time

Overview: <p dir="LTR">Flexential continues to build a best-in-class demand generation function. We&rsquo;re conducting a search for a resourceful and creative team member responsible for delivering substantial lead generation.</p> <p dir="LTR">This position is responsible primarily for new logo acquisition, with a strong emphasis on lead generation and pipeline creation, along with nurturing, lead prioritization, and reporting used to refine marketing programs.&nbsp; The successful candidate is results-driven with a relentless focus on engaging prospects and select customer segments, to drive a marketing pipeline aligned to strategic company revenue objectives.</p>
Responsibilities: <ul> <li>Strategy, planning and execution for integrated campaigns and demand generation programs to reach identified personas and drive pipeline.</li> <li>Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns.</li> <li>Build campaign audience through externally focused lead generation efforts in: SEO, SEM, remarketing, content syndication and various paid advertising efforts.</li> <li>Incorporate buyer&rsquo;s journey and content strategy into lead nurture campaigns.</li> <li>Plan and manage webinars as a part of the integrated campaign strategy.</li> <li>Run programs to deliver consistent flow of marketing and sales qualified leads (MQL/SQL).</li> <li>Have influence and day-to-day management of the demand generation budget as a subset of the overall marketing programs budget.</li> <li>Enhance marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing, and driving funnel stage progression.</li> <li>Provide reports and actively monitor the health of the marketing channel mix using key KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.</li> <li>Contribute to overall database health, including analyzing gaps in data while recommending practices that ensure data fidelity.</li> <li>Design, manage and maintain optimal lead flows, campaign tracking and delivery of sales enablement.</li> <li>Create a standard of excellence in process and support and when working with internal marketing and sales stakeholders.</li> <li>Build and execute customer marketing programs for cross/upsell and account retention.</li> </ul>
Requirements: :<ul><li>Bachelor’s degree (B.A) from a four-year college or university; or equivalent combination of education and experience.</li><li>6+ years' experience in B2B marketing and demand generation in hybrid IT, data center services or cloud, delivered via a service provider model.</li><li>Strong understanding of the enterprise IT buyer and influencer ecosystem / personas.</li><li>Experience with ideal customer segmentation and targeting.</li><li>Proven capability to serve as a collaborative team player across multiple functions and geographies.</li><li>Possess a clear understanding of both inbound and targeted outbound marketing.</li><li>Passionate about marketing best practices and emerging channels.</li><li>Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI and forecasting.</li><li>Must have budget management experience and financial analysis ability.</li><li>Proven track record of managing successful demand generation programs with a breadth of knowledge from marketing databases, segmentation, email execution, lead handling processes, reporting & analysis.</li><li>Experience with marketing tools like Marketo, Google Analytics and other analytics tools highly desirable.</li><li>Strong with systems, data analysis and CRM skills, ideally</li><li>Excellent written and communication skills.</li></ul>