Senior Brand Manager

<strong>Henkel's Laundry &amp; Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?</strong>

Stamford, CT

Henkel - Laundry & Home Care

<div class="text"> <p><strong>The Laundry &amp; Home Care business unit is the cornerstone of Henkel&rsquo;s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel &amp; Cie in Aachen, Germany. The company&rsquo;s first product was a laundry detergent based on sodium silicate, named &ldquo;Universal-Waschmittel&rdquo; (universal detergent).</strong></p> </div> <div class="text"> <p><strong>Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry &amp; Home Care business sector enjoys leading positions on a worldwide scale.</strong></p> </div> <div class="text"> <p><strong>Our Laundry &amp; Home Care product portfolio encompasses:</strong></p> </div> <div style="padding-left: 30px;"><strong>Laundry Detergents &amp;&nbsp;Additives</strong></div> <div style="padding-left: 30px;"><strong>Dishwashing</strong></div> <div style="padding-left: 30px;"><strong>Hard Surface Cleaners</strong></div> <div style="padding-left: 30px;"><strong>Toilet Care</strong></div> <div style="padding-left: 30px;"><strong>Air Care</strong></div> <div style="padding-left: 30px;"><strong>Insect control products</strong></div>

keywords: professional,build,management,analysis,innovation,operations,strategy,knowledge,skills,degree,experience


Overview: The role of the Senior Brand Manager is to provide leadership and own responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&amp;L. This role will also be responsible for leading cross-functional teams.
Responsibilities: <p>Achieve revenue, profitability, market share and other objectives by:</p> <ul> <li> <p>Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities</p> </li> <li> <p>Executing marketing strategy, plans, and tactics.&nbsp;</p> </li> <li> <p>Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses</p> </li> <li> <p>Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth</p> </li> <li> <p>Developing and maintain relationships with external partners and agencies</p> </li> <li> <p>Managing all marketing activities including but not limited to promotions, research, packaging and pricing</p> </li> <li> <p>Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence</p> </li> <li> <p>Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.</p> </li> <li> <p>Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.</p> </li> <li> <p>Leading and influencing innovation to develop and execute short and long-term core improvement and new products.</p> </li> <li> <p>Actively managing brand P&amp;L</p> </li> </ul>
Requirements: <p><strong>Who we are looking for</strong></p> <ul> <li>BS/BA (Marketing, Business, Social Sciences - Psychology, Sociology, Economics), MBA preferred</li> <li>6-10 years' experience in consumer products marketing (CPG)</li> <li>Knowledge of category (major competitors, target users, industry trends)</li> <li>Proficiency with PC applications MS Word, Excel, Access, Powerpoint</li> <li>Strong interpersonal/communication skills; solid analytical skills; strong financial orientation</li> <li>Ability to analyze research data and make decisions designed to generate incremental sales and profits</li> <li>Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations</li> <li>Demonstrated leadership and organization skills required</li> <li>Creative Mindset</li> </ul>