Brand Manager

<p><strong>Henkel's Laundry &amp; Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></strong></p>

Stamford, CT

Henkel Beauty, Laundry & Home Care

<div class="text"> <p><strong>The Laundry &amp; Home Care business unit is the cornerstone of Henkel&rsquo;s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel &amp; Cie in Aachen, Germany. The company&rsquo;s first product was a laundry detergent based on sodium silicate, named &ldquo;Universal-Waschmittel&rdquo; (universal detergent).<br /></strong></p> <div class="text"> <p><strong>Our Laundry &amp; Home Care product portfolio encompasses l</strong><strong>aundry detergents &amp; additives, d</strong><strong>ishwashing, h</strong><strong>ard surface cleaners,&nbsp;t</strong><strong>oilet care,&nbsp;a</strong><strong>ir care and&nbsp;i</strong><strong>nsect control products.</strong></p> </div> <div><strong><br />Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products&nbsp;(hair, body, skin and&nbsp;oral), which are available in 150 countries worldwide. Henkel Beauty Care stands for brand-name products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care.<br /></strong></div> </div> <div class="text">&nbsp;</div>

keywords: professional,management,build,analysis,innovation,business development,strategy,knowledge,skills,degree,experience


Overview: The role of the Brand Manager is to provide leadership and own responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&amp;L. This role will also be responsible for leading cross-functional teams.
Responsibilities: Achieve revenue, profitability, market share and other objectives by:&nbsp;<br /> <ul> <li>Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities.&nbsp;</li> <li>Actively managing brand P&amp;L.&nbsp;</li> <li>Leading and influencing innovation to develop and execute short and long-term core improvement and new products.&nbsp;</li> <li>Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer .promotions and communications plans.&nbsp;</li> <li>Quantifying and evaluating effectiveness by directing post-program analysis.&nbsp;</li> <li>Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.&nbsp;</li> <li>Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence.</li> <li>Managing all marketing activities including but not limited to promotions, research, packaging and pricing.</li> <li>Developing and maintain relationships with external partners and agencies.</li> <li>Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth.</li> <li>Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses.</li> <li>Executing marketing strategy, plans, and tactics.&nbsp;</li> </ul>
Requirements: <p><strong>Who we are looking for</strong></p> <ul> <li>BS/BA (Marketing, Business, Social Sciences - Psychology, Sociology, Economics), MBA preferred.</li> <li>5-7 years' experience in consumer products marketing (CPG).</li> <li>Knowledge of category (major competitors, target users, industry trends).</li> <li>Proficiency with PC applications MS Word, Excel, Access, Powerpoint.</li> <li>Strong interpersonal/communication skills; solid analytical skills; strong financial orientation.</li> <li>Ability to analyze research data and make decisions designed to generate incremental sales and profits.</li> <li>Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations.</li> <li>Demonstrated leadership and organization skills required.</li> <li>Creative Mindset.</li> </ul>