Brand Manager

<p><strong>Henkel's Laundry &amp; Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></strong></p>

Stamford, cT

Henkel: Laundry & Home Care

<strong>Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market &ndash; across all industry segments worldwide. In its Laundry &amp; Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel employs more than 50,000 people globally &ndash; a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values.&nbsp;</strong>

keywords: professional,management,build,analysis,innovation,business development,strategy,knowledge,skills,degree,experience


Overview: The role of the Brand Manager is to provide leadership and own responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&amp;L. This role will also be responsible for leading cross-functional teams.
Responsibilities: Achieve revenue, profitability, market share and other objectives by:&nbsp;<br /> <ul> <li>Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities.&nbsp;</li> <li>Actively managing brand P&amp;L.&nbsp;</li> <li>Leading and influencing innovation to develop and execute short and long-term core improvement and new products.&nbsp;</li> <li>Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer .promotions and communications plans.&nbsp;</li> <li>Quantifying and evaluating effectiveness by directing post-program analysis.&nbsp;</li> <li>Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.&nbsp;</li> <li>Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence.</li> <li>Managing all marketing activities including but not limited to promotions, research, packaging and pricing.</li> <li>Developing and maintain relationships with external partners and agencies.</li> <li>Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth.</li> <li>Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses.</li> <li>Executing marketing strategy, plans, and tactics.&nbsp;</li> </ul>
Requirements: <p><strong>Who we are looking for</strong></p> <ul> <li>BS/BA (Marketing, Business, Social Sciences - Psychology, Sociology, Economics), MBA preferred.</li> <li>5-7 years' experience in consumer products marketing (CPG).</li> <li>Knowledge of category (major competitors, target users, industry trends).</li> <li>Proficiency with PC applications MS Word, Excel, Access, Powerpoint.</li> <li>Strong interpersonal/communication skills; solid analytical skills; strong financial orientation.</li> <li>Ability to analyze research data and make decisions designed to generate incremental sales and profits.</li> <li>Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations.</li> <li>Demonstrated leadership and organization skills required.</li> <li>Creative Mindset.</li> </ul>