Associate Brand Manager

<p><strong>Henkel's Laundry &amp; Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?</strong></p>

Stamford, CT

Henkel: Laundry & Home Care

<strong>Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market &ndash; across all industry segments worldwide. In its Laundry &amp; Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel employs more than 50,000 people globally &ndash; a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values.&nbsp;</strong>

keywords: professional,support,performance,management,teamwork,analysis,knowledge,skills,degree,experience


Overview: The role of the Associate Brand Manager is to provide support with brand direction, development and execution of brand marketing programs. Assists with review of market research to anticipate competition and market trends and translate consumer attitudes into new branding directions. Assists with communication of brand strategies to Marketing Services, Sales, R&amp;D and other departments. Ensures alignment of brand strategy with corporate marketing plan. Works with other departments to help develop advertising and promotional programs, pricing, positioning, and packaging. Assists in planning and coordination of product launch. Work is performed under direct supervision.
Responsibilities: <ul> <li>Continuously monitor the performance of assigned brands using sales reports and research (IRI, Nielsen, MDSS) data. Apprise management of significant changes. Ensure current knowledge of the competitive environment via outside sources.</li> <li>Assist with the development of annual marketing plan for assigned brands. Includes business review, development of alternative/contingency plans, and overall strategy for the brand. Assist with the preparation of quarterly and annual operating plan reviews.</li> <li>Assist with the development and execution of major consumer promotions and trade programs designed to gain volume, market share and profits.</li> <li>Maintain ongoing communication with Field Sales personnel to learn about changing market conditions and modify promotion programs to support market changes.</li> <li>Work with Market Research, R&amp;D, Finance, and Manufacturing to identify and produce possible line extensions that can add incremental dollar and case volume to the franchise.</li> <li>Participate in advertising agency meetings with brand's advertising agency to include any necessary preliminary and follow-up work.</li> </ul>
Requirements: <p><strong>Who we are looking for</strong></p> <ul> <li>BS/BA (Business, Social Sciences - Psychology, Sociology, Economics), MBA preferred.</li> <li>1 - 3 years' experience in consumer products marketing and/or sales.</li> <li>Knowledge of category (major competitors, target users, industry trends).</li> <li>Proficiency with PC applications MS Word, Excel, Access, Powerpoint.</li> <li>Strong interpersonal/communication skills; solid analytical skills; strong financial orientation.</li> <li>Ability to analyze research data and make decisions designed to generate incremental sales and profits.</li> <li>Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations.</li> <li>Demonstrated leadership and organization skills required.</li> <li>Creative Mindset.</li> </ul>