Social Media Manager

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Hollywood Casino Aurora

Hollywood Casino Aurora

<h3>COME JOIN THE FUN AT</h3> <span style="font-size: 40px;">HOLLYWOOD CASINO AURORA</span> <h5>A PENN ENTERTAINMENT PROPERTY</h5>

keywords: summary,job description,social media,teamwork,marketing,analysis,management,compliance,education,experience,skills,knowledge

Regular Full-Time

$70,000 to $76,000 annually, based on experience

Overview: We&rsquo;re always looking for talent that believes in having fun. At PENN Entertainment, you&rsquo;ll get to be a part of an exciting industry, where the days and nights are fast paced. You&rsquo;ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You&rsquo;ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.<br /> <br /> Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits&mdash;such as day-one medical coverage, 401(k) matching, and annual performance bonus&mdash;may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.<br /> <br /> <p>Click&nbsp;<a href="https://www.pennentertainment.com/corp/careers/life-at-penn" target="_blank" rel="noopener noreferrer">HERE</a>&nbsp;to discover how we empower team members to grow, thrive, and advance in their careers.</p> We are seeking a driven and enthusiastic social media manager to elevate our online presence and expand our audience, as well as oversee content, influencer partnerships, and sales initiatives across various social media platforms.
Responsibilities: The following and other duties may be assigned as necessary:<br /> <ul> <li>Strategically plans, produces and publishes content on social media platforms; including but not limited to, Instagram, Facebook, TikTok and X &ndash; in coordination with our enterprise marketing strategy and calendar.</li> <li>Collaborates with the marketing, food and beverage, hotel, entertainment, and human resources teams to coordinate, schedule, and implement content in accordance with a property-level content calendar.</li> <li>Develops, captures, curates, and edits visually appealing and compelling content that captures all elements of the guest experience in alignment with brand guidelines and marketing objectives.</li> <li>Identifies new opportunities to increase following across social accounts and create revenue opportunities.</li> <li>Responsible for daily response, tagging, and community management to all guest commentary across all active social platforms in a timely manner.</li> <li>Builds organic community engagement through thoughtful commentary.</li> <li>Monitors engagements and trends to inform the team of new content opportunities that align with the content calendar and enterprise marketing goals.</li> <li>Collaborates with the Regional Social Media Manager to define strategic goals that align with both property and corporate strategy.</li> <li>Works closely with the Paid Social Buyer to create synergy between organic and paid strategies, aiming to optimize overall social outcomes.</li> <li>Researches, identifies, develops and manages programs and events with social media influencers.</li> <li>Analyzes and reports social media analytics, adjusting content strategy to capitalize on data-driven insights and opportunities.</li> <li>Oversees the business's online presence and promptly addresses all online reviews, striving for a response rate of 90% or higher. Shares feedback obtained from online reviews with pertinent leadership teams as needed for appropriate action.</li> <li>Handles the opening, closing, and modification of entities as needed on the online listings platform.</li> <li>Complies with all state and jurisdictional regulatory standards within the designated area of responsibility, and promptly informs management of any potential issues.</li> </ul>
Requirements: To excel in this role, individuals must effectively fulfill each essential duty. The following requirements reflect the necessary knowledge, skills, and abilities. Reasonable accommodations may be provided to enable individuals with disabilities to carry out the essential functions. Applicants must be at least 21 years of age.<br /><br /> <ul> <li>Bachelor&rsquo;s Degree (B.A./B.S.) in marketing, communications, journalism, pr, media or related field; with a minimum of two years&rsquo; experience in digital marketing or social media, or an equivalent combination of education and experience. Gaming experience is preferred but not required.</li> <li>Portfolio showcasing demonstrated ability in storytelling and ability to create social media content: copywriting, photography and video.</li> <li>Creative mindset with the ability to generate innovative ideas and concepts for social media campaigns, promotions, and storytelling that resonate with diverse audiences and drive meaningful interactions.</li> Keen eye for aesthetics, brand consistency and ability to create content that follows brand guidelines.Proven ability to manage multiple large-scale social media accounts with a demonstrated ability to drive results. <li>Excellent communication and collaboration skills to effectively coordinate with cross-functional teams to ensure alignment with brand objectives and messaging.</li> <li>Technical proficiency in Microsoft Applications (Word, Excel, and Powerpoint).</li> <li>Effective presentation skills and ability to respond to inquiries from various stakeholders.</li> <li>Adaptable and excels in dynamic, fast-paced environments.</li> <li>Proficiency with social media and creative software tools such as Sprout Social, Canva, Adobe Suite, and Shortstack.<br /><br /></li> </ul> LANGUAGE SKILLS<br />Ability to read and communicate verbally in English. Written communication skills in English may also be required.<br />REASONING ABILITY<br />Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.<br />PHYSICAL DEMANDS <br />The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<br />While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.<br />The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 30 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.<br />WORK ENVIRONMENT<br />The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is frequently exposed to moving mechanical parts, risk of electrical shock, and vibration. The noise level in the work environment is usually moderate.<br />Employee could be exposed to an environment containing unrestricted second-hand tobacco smoke.