Marketing Specialist-Entry Level- Full Time

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Hollywood Casino Lawrenceburg

Hollywood Casino Lawrenceburg

<h3>COME JOIN THE FUN AT</h3> <span style="font-size: 40px;">HOLLYWOOD CASINO LAWRENCEBURG</span> <h5>A PENN ENTERTAINMENT PROPERTY</h5>

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Regular Full-Time

Overview: We&rsquo;re always looking for talent that believes in having fun. At PENN Entertainment, you&rsquo;ll get to be a part of an exciting industry, where the days and nights are fast paced. You&rsquo;ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You&rsquo;ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. <br /> <br /> Click <a href="https://www.pennentertainment.com/corp/careers/life-at-penn" target="_blank" rel="noopener noreferrer">HERE</a> to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!
Responsibilities: Provide marketing, promotional, advertising, and organizational support to the Marketing/Casino Marketing Department.<br /> <br />Advertising:<br /> <ul> <li>Coordinate marketing support services to include advertising, public relations, and internal departments.</li> <li>Supports the development of press releases and media correspondence in relation to marketing programs or property advertising.</li> </ul> Promotions:<br /> <ul> <li>Organizes and executes the regularly scheduled entertainment acts for all performances on property. Monitors calendar for promotions at the property following the strategy of the promotions department. Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.</li> </ul> Social Media:<br /> <ul> <li>Organizes and coordinates the marketing efforts for all communication efforts for the company in the social media sphere, with a consistent and appropriate voice. Monitors social media and web for opportunities to engage in active and relevant conversations about the property. Supports the property brand on social media as directed by management.</li> <li>Monitors and responds to online reviews/reputation management for the property within established guidelines.</li> <li>Conducts social media and internet research activities for the property marketing team as applicable.</li> <li>Provides organic social media analytics reporting as needed.</li> </ul> Special Events:<br /> <ul> <li>Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.</li> </ul> MyChoice Experience Center<br /> <ul> <li>Supports omnichannel app activations, casino promotions and events.</li> <li>Assists and supports the Marketing Department with generating App activations for Barstool, mychoice, social gaming, casino promotions and events on select shifts by performing various duties to support customers&rsquo; visits and/or events.</li> <li>Responsible for maintaining up-to-date information for all digital initiatives, promotions and app features, benefits and details of casino events to ensure guests will receive accurate and prompt information when requested.</li> <li>Answers phone calls and proactively assists customers (internal and external) with their concerns</li> <li>Assists guests by directing them to appropriate areas and contact department for guest needs.</li> </ul> <br />VIP Services/Player Development:<br /> <ul> <li>Assist with event planning, event execution and coordinating player RSVPs.</li> <li>Assist with player coding in database and hosted player reporting.</li> <li>Assist with inbound cross property &amp; NCM player requests.</li> <li>Assist in resolving guests&rsquo; opportunities, conflicts and complaints on behalf of the company in fair and equitable manner.</li> <li>Assist the Executive Casino Hosts &amp; Casino Hosts as needed regarding comp execution and other assigned duties.</li> <li>Build, maintain and distribute the in-house list of VIP players.</li> <li>Basic knowledge of casino credit.</li> <li>Proactively seeks out new business introducing our loyalty program and soliciting enrollment.</li> <li>Devotes significant time being visible and available on the casino floor in order to meet and greet guests during individual visits as well as during special events.</li> <li>Complete all sales force tasks requirements in a timely manner.</li> <li>Maintain confidentiality of players information including but not limited to personal information such as name, address, telephone number, email address as well as level of play, number of visits and win/losses.</li> <li>Provides professional representation on behalf of the company at internal and external meetings and events.</li> <li>Adheres to corporate and local policies, procedures and operating guidelines.</li> <li>Other duties as requested by the Director of Casino Marketing</li> <li>Provide positive communication and use ACES Training skills with every patron and co-worker.</li> <li>Perform duties in a safe manner; report any potential safety hazards to management staff.</li> <li>Perform any reasonable, temporarily assigned job duties outside the position&rsquo;s job description, where, in the Company&rsquo;s judgment, those duties are necessary in the interest of efficiency, productivity, or guest service.</li> </ul> <br />SUPERVISORY RESPONSIBILITIES: None<br /> <br />AUTHORITY TO ISSUE COMPS: Yes<br /> <br />ACCESS TO GAMING AREA REQUIRED: Yes
Requirements: <ul> <li>Must be at least 21 years of age.</li> <li>Excellent verbal, written, and interpersonal skills.</li> <li>Technical proficiency and knowledge in MS Office (Word, Excel &amp; Outlook).</li> <li>Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.</li> <li>Demonstrated ability to drive toward results.</li> </ul> <br />EDUCATION and/or EXPERIENCE: Associates degree (A.A.) in marketing, finance or related area; or equivalent combination of education and experience. One (1) year of related experience required, preferably in Marketing.<br /> <br />LANGUAGE SKILLS:<br />Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals. Ability to write routine reports and correspondence. Excellent verbal and written communication skills.<br /> <br />MATHEMATICAL SKILLS:<br />Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of American money and weight measurement, volume and distance.<br />Possess ability to operate an adding machine and have basic computer skills.<br /> <br />REASONING ABILITY:<br />Should be able to define problems, collect data, establish facts, and draw valid conclusions.<br /> <br />CERTIFICATIONS, LICENSES, REGISTRATIONS:<br />Team member must be able to qualify for licenses and permits required by federal, state, and local regulations.<br /> <br />PHYSICAL DEMANDS:<br />The physical demands described here are representative of those that must be met by a Team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<br /> <br />While performing the duties of this job, the Team member is regularly required to stand; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The Team member is occasionally required to walk; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.<br /> <br />The Team member must be able to lift and/or move up to 50 lbs.<br /> <br />WORK ENVIRONMENT:<br />The work environment characteristics described here are representative of those a Team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<br /> <ul> <li>The noise level in the work environment is usually very loud.</li> <li>Team member will be exposed to an environment containing unrestricted second hand tobacco smoke.</li> <li>All Team members at Hollywood are under surveillance (and audio surveillance in limited areas). Performance may be observed and recorded.</li> </ul>