VP Regional Marketing


Hollywood Casino at Penn National Race Course

Hollywood Casino at Penn National Race Course


keywords: position summary,operations,goals,marketing,compliance,performance,supervisory,qualifications,communication,initiative,skills

Regular Full-Time

From $175,000 annually

Overview: <p>We&rsquo;re always looking for talent that believes in having fun. At PENN Entertainment, you&rsquo;ll get to be a part of an exciting industry, where the days and nights are fast paced. You&rsquo;ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You&rsquo;ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.&nbsp;</p> <p>&nbsp;</p> <p>Click&nbsp;<a href="https://www.pennentertainment.com/careers/life-at-penn" target="_blank" rel="noopener noreferrer"><u>HERE</u></a>&nbsp;to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!</p> <p>&nbsp;</p> <p>This position will develop and execute regional strategic marketing initiatives/plans for our 3 Central Pennsylvania properties: Hollywood Casino at Penn National Race Course, Hollywood Casino Morgantown and Hollywood Casino York. Initiatives/plans will drive revenue and omni-channel opportunities ensuring uniqueness to the regional and local markets in partnership with internal stakeholders to optimize acquisition, retention, revenue growth, penetration rates, and market share across the region&rsquo;s business units.</p>
Responsibilities: <ul> <li>Develop and execute comprehensive marketing plans/initiatives for the region to&nbsp;include campaigns, segmentation, reinvestment, direct marketing, advertising, public&nbsp;relations, entertainment, digital and social marketing, and player development in collaboration with internal stakeholders.</li> <li>Set aggressive operational goals and monitor achievement of revenue growth, penetration rates, cross-property play with all segments, and performance and profit objectives.</li> <li>Manage daily financial results and operating budget that meet or exceed expectations for revenue generation and cost control.</li> <li>Assess, anticipate and react to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.</li> <li>Identify potential risks to success and develop/implement action plans to address risks.</li> <li>Identify and implement customer experience enhancements.</li> <li>Understand and develop strategies utilizing the capabilities of the Company&rsquo;s player tracking system to support revenue goals.</li> <li>Maximize database marketing results by collaborating and strategizing with internal stakeholders.</li> <li>Direct, manage, and evaluate all competitive marketing activities.</li> <li>Develop and facilitate presentations to executives and key stakeholders.</li> <li>Maintain high level of knowledge regarding the Company&rsquo;s products and happenings and communicate properly to guests; establish rapport with all guests through name recognition.</li> <li>Establish and maintain a consistent Company image throughout all product lines, promotional materials, collateral materials, and events.</li> <li>Ensure integrity of daily operations, offers, and customer database information.</li> <li>Oversee day-to-day and long-term operations to include hiring, training, talent development and overall engagement.</li> <li>Enthusiastically support, actively promote, and demonstrate superior guest service in accordance with Company standards and programs.</li> <li>Ensure compliance regulatory, governmental, and safety requirements.</li> <li>Serve as a liaison with outside agencies promoting a positive influence of the Company.</li> <li>Performs all other related and compatible duties as assigned.</li> </ul>
Requirements: <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.<br /><br /></p> <ul> <li>Bachelor&rsquo;s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred.</li> <li>Seven years of progressive experience in the gaming industry to include a senior marketing role with direct responsibility for revenue generation.&nbsp;</li> <li>Must be proficient in Microsoft Office.</li> <li>Strong oral and written communication skills must be fluent and literate in English.&nbsp;&nbsp;</li> <li>Ability to understand and analyze Budget &amp; P&amp;L Statements, competitive information and develop plans with measurable results.</li> <li>Proven managerial and critical thinking skills required.</li> <li>Must possess excellent employee relations skills.</li> <li>Ability to respond calmly and make rational decisions when required.</li> <li>Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.</li> <li>Ability to meet deadlines and effectively manage multiple priorities in a demanding work.</li> </ul> <p>&nbsp;</p> <p><strong><u>SUPERVISORY RESPONSIBILITIES<br /><br /></u></strong></p> <ul> <li>Responsible for staff development and training programs.</li> <li>Responsible for rewards and recognition program to maximize employee engagement.</li> <li>Evaluates team members within department and delivers constructive feedback to employees regarding performance.</li> <li>Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.</li> <li>Determines work procedures and expedites workflow.</li> <li>Responsible for employee performance (disciplining, coaching, counseling).</li> </ul> <br /> <p><strong><u>LANGUAGE SKILLS</u></strong></p> <p>Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.</p> <p>&nbsp;</p> <p><strong><u>REASONING ABILITY</u></strong></p> <p>Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.</p> <p>&nbsp;</p> <p><strong><u>CERTIFICATES, LICENSES, REGISTRATIONS</u></strong></p> <p>Employee must be able to qualify for licenses and permits required by federal, state and local regulations.</p> <p>&nbsp;</p> <p><strong><u>PHYSICAL DEMANDS</u></strong><strong>&nbsp;</strong></p> <p>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p> <p>While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.</p> <p>The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.</p> <p>&nbsp;</p> <p><strong><u>WORK ENVIRONMENT</u></strong></p> <p>The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.</p> <p>Employee could be exposed to an environment containing unrestricted secondhand tobacco smoke.</p> <p>&nbsp;</p> </div> </div> </div> <h2 class="iCIMS_InfoMsg iCIMS_InfoField_Job">STAY IN THE GAME. FOLLOW US.</h2> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p>We&rsquo;ve grown to become the&nbsp;leading provider of integrated entertainment, sports content, and casino gaming experiences&nbsp;thanks to our 43 destinations across North America&nbsp;online sports betting and iCasino&nbsp;via&nbsp;ESPN BET&trade; and theScore Bet Sportsbook and Casino&reg;.</p> <p>&nbsp;</p> <p>Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability &mdash; for our community, our team members, our vendors, and our planet.&nbsp;</p> </div> </div> </div>