Copywriter

<strong>We&rsquo;re motivated by the fact that educators take care of our children&rsquo;s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future.</strong>

Addison TX

Horace Mann

<h4>We&rsquo;re motivated by the fact that educators take care of our children&rsquo;s future, and we believe they deserve someone to look after theirs.&nbsp; We help educators identify their financial goals and develop plans to achieve them.&nbsp; This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.</h4> https://boards.greenhouse.io/horacemannservicecorporation

keywords: job description,content,develop,education & experience,knowledge

Supplemental & Group Benefits Admin

Overview: <br /> <p>The&nbsp;<strong>Copy Writer</strong>&nbsp;is a new role for Horace Mann&rsquo;s Worksite Division and is responsible for facilitating the creative development of all materials, content and campaigns to support the B2B and B2C employee benefits worksite go-to-market sales processes. This role will create written content that helps build awareness for Horace Mann&rsquo;s worksite value proposition and ultimately persuades the audience to take a particular action.&nbsp;<br /><br /></p> <p><strong><u>You&rsquo;ll love this position if</u></strong><strong>:<br /><br /></strong></p> <ul> <li><strong>You&rsquo;re a Creator&nbsp;</strong>who enjoys understanding business needs and challenges and producing compelling sales and marketing content to help achieve sales goals.</li> <li><strong>You&rsquo;re a Thinker and a Doer&nbsp;</strong>who enjoys translating complex concepts into straight-forward communications and putting them into action.</li> <li><strong>You&rsquo;re a Team Player&nbsp;</strong>who enjoys being a part of a scrappy, startup-like, high-performing team.</li> </ul>
Responsibilities: <br /> <ul> <li>Work in concert with the Worksite Communications Manager and other sales, product and operations colleagues in the Worksite Division to understand sales and marketing business needs and objectives and to then develop compelling copy and content for the materials and programs to support the objectives.</li> <li>Develop, write, edit and proof content for print and digital publications.</li> <li>Work with the Communications Manager to develop actionable messaging, value proposition, testimonials, case studies and support materials.</li> <li>Develop technical and/or creative text to support visual concepts.</li> <li>Ensure the content voice is consistent with the business intent and Horace Mann&rsquo;s brand standards.</li> <li>Participate in the compliance review process.</li> <li>Assist in the development and maintenance of a compliance disclosure library.</li> </ul> <p>&nbsp;</p>
Requirements: <br /> <ul> <li>College degree or equivalent experience required.</li> <li>Minimum of 3 years in marketing or communications management or similar role.</li> <li>Ideally located in the Addison, TX office of Horace Mann (near Dallas) and reports (remotely) to the VP of Corporate Development.</li> <li>Requires previous experience in copy writing and creative development.</li> <li>Requires the ability to manage multiple concurrent projects at various stages of development and completion.</li> <li>Ideally requires knowledge of the public education market and/or other municipal markets.</li> <li>Ideally requires knowledge of employee benefits and enrollment and supplemental health insurance products and how they&rsquo;re sold.</li> </ul> <br /> <p>&nbsp;</p> <div class="content-conclusion"> <p>Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we&rsquo;ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we&rsquo;re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.</p> <p>We&rsquo;re motivated by the fact that educators take care of our children&rsquo;s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.</p> <p>EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.</p> <p>For applicants that are California residents, please review our&nbsp;<a href="https://www.horacemann.com/privacy/ccpa" target="_blank" rel="noopener noreferrer">California Consumer Privacy Notice</a></p> <p>All applicants should review our&nbsp;<a href="http://www.horacemann.com/privacy.aspx" target="_blank" rel="noopener noreferrer">Horace Mann Privacy Policy</a></p> </div>