Marketing Research & Insights Specialist

<p><strong>ES99: AN AGENCY WITHIN IMPACT.</strong></p> <p><strong>Although officially established in 2018, ES99 was in the making for several years prior. As Impact&rsquo;s rapid expansion brought more opportunities for optimizing businesses from the inside, it also uncovered a need for these businesses to improve their external presence for their customers&rsquo; branding &amp; marketing needs. The internal design division at Impact was re-imagined to meet these needs and ES99 was born.</strong><br /><br /><a href="https://es99.agency/" target="_blank" rel="noopener noreferrer">Learn more about ES99</a></p>

Chicago, IL

Impact

<div class="about-us-description ng-binding"> <div class="fusion-text"> <h4 class="fusion-responsive-typography-calculated" style="padding-left: 30px;" data-fontsize="24" data-lineheight="31.92px"><strong>Building the people who build the business.<br /><br />We&rsquo;ve spent the past 20 years pushing the boundaries of traditional business. Though we&rsquo;ve evolved from an equipment dealership into an IT and managed services provider, our goal remains the same: to provide world-class customer experiences for the companies who are often ignored by big enterprises. To do this, we need top talent, skilled specialists and the hardest of workers looking to build successful careers at Impact.&nbsp;</strong></h4> </div> <div class="fusion-text"> <h4 style="padding-left: 30px;"><strong>Whether you&rsquo;re looking for a fresh start, a career change or the chance to use your experience to make a difference, you&rsquo;re welcome at Impact. With 700 employees and 18 locations spread across the Midwest and West Coast, we are committed to empowering each individual with education, training and the support needed to compete and succeed, and change the way our customers do business.</strong></h4> <h4 style="padding-left: 30px;"><strong>The world of technology shows no signs of slowing down, and neither do we. Think you can keep up? Apply today!</strong></h4> </div> </div> https://vizi.vizirecruiter.com/Impact-2824/index.html

keywords: es99, a marketing agency,research & insights,collaborative & innovative,target audiences,competitive analysis,focus groups,research & presentations,teamwork,experience,education,what we look for

Regular Full-Time

Overview: <p>ES99: AN AGENCY WITHIN IMPACT.</p> <p>Although officially established in 2018, ES99 was in the making for several years prior. As Impact&rsquo;s rapid expansion brought more opportunities for optimizing businesses from the inside, it also uncovered a need for these businesses to improve their external presence for their customers&rsquo; branding &amp; marketing needs. The internal design division at Impact was re-imagined to meet these needs and ES99 was born.</p> <p>As a full-service boutique agency located in downtown Chicago, our core offerings fall into four main categories: research &amp; strategy, branding, web design &amp; marketing. Our client roster includes everything from B2B manufacturers to B2C CPG brands and everything in between. We&rsquo;re always on the lookout for engaged, collaborative, creative people to bring into the team.<br />&nbsp;<br /><strong>INTERNAL STRUCTURE</strong></p> <p>Our internal team is split within these core competencies:</p> <p>-Creative (strategy, design, UX/UI, copywriting)</p> <p>-Client management (research, account, digital media &amp; analytics)</p> <p>-Production (web development &amp; print)</p> <p>-Sales (new business development)</p>
Responsibilities: <p><strong>Marketing Researcher/Insights Lead<br /><br /></strong>As an Insights Lead or Sr. Marketing Researcher, you&rsquo;re part researcher, part listener, and part intuition/common sense guru. You&rsquo;re part of our core client team and work on multiple accounts, so you have to fluently be able to capture, gather and distill information into formats that are bite-sized enough and insightful enough for the team to create from. Researching for our clients and providing good insights isn&rsquo;t something that happens once. You&rsquo;ll start to become an ongoing industry and audience expert so you can work with the rest of the team to make informed decisions for brand positioning through marketing placements. &nbsp;We&rsquo;re looking for someone who thrives in a collaborative environment and finds great ideas and inspiration everywhere. You are naturally inquisitive,&nbsp; ridiculously resourceful, and great at helping sift through mountains of information to pull important themes and &ldquo;nuggets&rdquo; out.</p> <p>&nbsp;Our team is very entrepreneurial and each team member must be comfortable going from working independently to being engaged and contributing to a group, depending on project needs. You must be able to fluently articulate your &ldquo;why&rdquo; behind research and recommendations and be able to ask great questions to fully understand the landscape of some pretty obscure industries.<br /><br /></p> <ul> <li>Understand target audiences and create personas that include key triggers, key attractors, demographic information, etc. to inform brand and marketing strategies</li> <li>Utilize SEM rush in order to understand search patterns and keywords for our target audiences and brands in order to create smart SEO-friendly content and PPC informed marketing plans</li> <li>Perform competitive audits for our clients based on metrics/ideas/needs from the core team</li> <li>Social competitive audits for our clients based on metrics/ideas/needs from the core team</li> <li>Be the resource that helps uncover anything the team needs to help support our clients in the creation of the brand, their positioning, or their marketing</li> <li>Lead focus groups or client interviews to extract insights about our client&rsquo;s brand</li> <li>Create quantitative surveys for research and be able to analyze/distill results to actionable insights for team and client</li> <li>Create research presentations to share with the clients</li> <li>Contribute to and inspire the team</li> <li>Constantly looking to improve self and others around you</li> </ul>
Requirements: <br /> <ul> <li>3-10 year&rsquo;s experience</li> <li>Experience in research software like Statista</li> <li>Proficiency in presentation software</li> <li>Proficiency in Microsoft products</li> <li>Bachelor's Degree</li> <li>Please provide portfolio</li> </ul>