Marketing Automation Specialist

<p>ES99: AN AGENCY WITHIN IMPACT.</p> <p>Although officially established in 2018, ES99 was in the making for several years prior. As Impact&rsquo;s rapid expansion brought more opportunities for optimizing businesses from the inside, it also uncovered a need for these businesses to improve their external presence for their customers&rsquo; branding &amp; marketing needs. The internal design division at Impact was re-imagined to meet these needs and ES99 was born.<br /><br /><a href="https://es99.agency/" target="_blank" rel="noopener noreferrer">Learn More About ES99</a></p> <strong><br /><br /></strong>

Chicago, IL

Impact

<div class="about-us-description ng-binding"> <div class="fusion-text"> <h4 class="fusion-responsive-typography-calculated" style="padding-left: 30px;" data-fontsize="24" data-lineheight="31.92px">Building the people who build the business.<br /><br />We&rsquo;ve spent the past 20 years pushing the boundaries of traditional business. Though we&rsquo;ve evolved from an equipment dealership into an IT and managed services provider, our goal remains the same: to provide world-class customer experiences for the companies who are often ignored by big enterprises. To do this, we need top talent, skilled specialists and the hardest of workers looking to build successful careers at Impact.&nbsp;</h4> </div> <div class="fusion-text"> <h4 style="padding-left: 30px;">Whether you&rsquo;re looking for a fresh start, a career change or the chance to use your experience to make a difference, you&rsquo;re welcome at Impact. With 700 employees and 18 locations spread across the Midwest and West Coast, we are committed to empowering each individual with education, training and the support needed to compete and succeed, and change the way our customers do business.</h4> <h4 style="padding-left: 30px;">The world of technology shows no signs of slowing down, and neither do we. Think you can keep up? Apply today!</h4> </div> </div> https://vizi.vizirecruiter.com/Impact-2824/index.html

keywords: es99, a marketing agency,internal structure,hubspot management,campaign management,social media,industry trends,user experience,analyze data,strategy,digital marketing,experience,hubspot or similar crm,certification

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Overview: <p>ES99: AN AGENCY WITHIN IMPACT</p> <p>Although officially established in 2018, ES99 was in the making for several years prior. As Impact&rsquo;s rapid expansion brought more opportunities for optimizing businesses from the inside, it also uncovered a need for these businesses to improve their external presence for their customers&rsquo; branding &amp; marketing needs. The internal design division at Impact was re-imagined to meet these needs and ES99 was born.</p> <p>As a full-service boutique agency located in downtown Chicago, our core offerings fall into four main categories: research &amp; strategy, branding, web design &amp; marketing. Our client roster includes everything from B2B manufacturers to B2C CPG brands and everything in between. We&rsquo;re always on the lookout for engaged, collaborative, creative people to bring into the team.<br />&nbsp;</p> <p>INTERNAL STRUCTURE</p> <p>Our internal team is split within these core competencies:</p> <p>-Creative (strategy, design, ux/ui, copywriting)</p> <p>-Client management (research, account, digital media)</p> <p>-Production (web development &amp; print)</p> <p>-Sales (business development)<br /><br /></p> <p>DESCRIPTION</p> <p><span class="TextRun Highlight SCXW52341921 BCX9" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW52341921 BCX9">The&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">Marketing Automation</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;Specialist will own,&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">plan</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;and execute marketing automation campaigns for our clients using&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">HubSpot</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;and other relevant tools</span><span class="NormalTextRun SCXW52341921 BCX9">.&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">They</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;will&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">strategize and&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">build campaigns,&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">monitor content output</span><span class="NormalTextRun SCXW52341921 BCX9">, and report performance of all marketing campaigns&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">driven through automation platforms</span><span class="NormalTextRun SCXW52341921 BCX9">. In this role, you will identify trends and insights, optimize performance, brainstorm creative growth strategies,&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">set up</span><span class="NormalTextRun SCXW52341921 BCX9">/track</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;e-commerce&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">initiatives for applicable clients&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">and</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">execute&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">A/B tests to improve efficiency of campaigns.&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">You will collaborate with&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">internal&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">agency</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;teams</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;on&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">acquisition of new business</span><span class="NormalTextRun SCXW52341921 BCX9">, content strategy,&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">content deployment, and reporting.&nbsp;</span><span class="NormalTextRun SCXW52341921 BCX9">&nbsp;</span></span><span class="EOP SCXW52341921 BCX9" data-ccp-props="{}">&nbsp;</span></p>
Responsibilities: <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong communication skills with the&nbsp;ability&nbsp;to clearly translate business goals into integrated marketing strategy.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Responsible for auditing and integrating a wide range of client contact databases.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Work with internal teams to&nbsp;design and build&nbsp;integrated campaigns&nbsp;focused&nbsp;on driving awareness and lead generation.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Develop&nbsp;ROAS&nbsp;metrics&nbsp;for&nbsp;all HubSpot campaigns.&nbsp;</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Provide&nbsp;a&nbsp;strategic&nbsp;framework to automation workflows through focused audience segmentation.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Upload&nbsp;and monitor&nbsp;content&nbsp;across appropriate&nbsp;platforms&nbsp;(i.e.,&nbsp;Landing pages, blog posts, organic social&nbsp;media, and email)</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Promote best practices for maintaining a healthy contact database.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Monitoring, analyzing, and reporting campaign performance.&nbsp;</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Work alongside business development team to qualify prospective clients and aid in the development of solution plans.&nbsp;</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Support in the brainstorming and deployment of creative client growth strategies using digital marketing tactics.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Detail oriented and organized approach to automated marketing efforts with the ability to work on 5-10 clients at a time.&nbsp;</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> </ul>
Requirements: <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">3+&nbsp;years agency experience</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proficient In HubSpot processes &amp; user details&nbsp;(HubSpot Certifications preferred)</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Strong understanding of organic social strategy</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Experience with HTML, CSS, &amp; JavaScript&nbsp;is&nbsp;a plus</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Experience setting up e-commerce&nbsp;initiatives&nbsp;through HubSpot.</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proven track record of generating&nbsp;effective&nbsp;results through digital marketing</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Critical thinkers who enjoy solving problems and developing processes</span><span data-ccp-props="{&quot;335559685&quot;:1200}">&nbsp;</span></li> </ul>