Senior Manager, PR

<p>We are looking for a Senior Manager of PR to oversee external public relations and digital communications, reporting into the Director of Communications. This is an opportunity to step up and join an elite team in an ownership capacity; to develop and manage communications programs that support our overall business strategies and various <em>Interac</em> brands and assets.</p>

Toronto, ON

Interac

Interac is Canada&rsquo;s leading payments brand and is chosen an average of 16 million times daily to pay and exchange money. Together, Interac Association and Acxsys Corporation operate an economical, world-class debit payments system with broad-based acceptance, 24/7/365 reliability, security, and efficiency. http://www.interac.ca/en/

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Senior Manager / Supervisor

Overview: <p><em>Interac</em> is Canada&rsquo;s leading payments brand. We are setting the standard for how Canadians choose to pay as well as send and receive money digitally.</p> <p>We need to bring on board a <strong>Senior Manager of Public Relations</strong>. Joining us now is an opportunity to make your mark and grow with our dynamic, innovative company.</p> <p><strong>Who we need</strong></p> <p>We are looking for a Senior Manager of PR to oversee external public relations and digital communications, reporting into the Director of Communications. This is an opportunity to step up and join an elite team in an ownership capacity; to develop and manage communications programs that support our overall business strategies and various <em>Interac</em> brands and assets.</p> <p>We need someone who has expertise in managing both traditional PR and digital communications programs proactively and reactively. A Senior Manager who understands how to leverage earned and paid tactics to drive the best communications results and knows how to build and engage social media communities. We &nbsp;need someone who has a sixth sense about assessing reputational risk and how to effectively manage issues and crisis communications for external audiences.</p> <p>This new position at <em>Interac</em> will give the Senior Manager of PR an opportunity to be a people manager to a Communications Specialist, manage our communications agencies and work in collaboration with our Product, Marketing and other internal teams.</p>
Responsibilities: <p><strong>As our new Senior Manager of Public Relations, you will drive:</strong></p> <ul> <li>An integrated communications strategy to create awareness of our brand, products and services and strategic priorities.</li> <li>Proactive communications programs to generate on-strategy positive media coverage around our core products (<em>Interac</em> Debit and <em>Interac</em> Flash), digital products (<em>Interac</em> e-Transfer, mobile payments, in-app), thought leadership and corporate storytelling.</li> <li>Reactive communications, including spokesperson duties, to neutralize reputation risks with media, customers and various stakeholders.</li> <li>Media and digital content, including news releases, background materials, infographics, media briefings, key messaging documents, speaking remarks, messaging, presentations, videos, social and blog posts, ads, etc.</li> <li>Our social media channels and the growth and engagement of their respective communities (e.g., monitoring, content, engagement, testing and measurement), including Facebook, Twitter, Instagram, LinkedIn and YouTube.</li> <li>External communications opportunities to support thought leadership, including news and digital content with relevant partners or media, conferences, seminars and other events, sponsorships, etc.</li> </ul>
Requirements: <p><strong>How do we know that&rsquo;s you? You have:</strong></p> <ul> <li>The ideal combination of education and experience. You have a Bachelor&rsquo;s degree. You have 7 to 10 years hands-on experience in executing external public relations and digital communications strategies and campaigns. A combination of experience in technology, finance or corporate sectors and PR or digital communications agencies is an asset.</li> <li>The PR expertise. You have a solid track record of excellence in developing and executing corporate and brand public relations strategies and programs. You know how to run proactive, positive PR campaigns. You understand how to create, integrate and amplify digital communications across social media channels. You know the importance of reputation management through all communications efforts. You see and create opportunities for thought leadership and brand awareness.</li> <li>The logical approach. You can think strategically and execute tactically. You can work on several projects simultaneously, adhering to tight deadlines and communicating progress to senior leadership.</li> <li>The collaborative skills. You can take the lead, work independently or guide the team. You thrive as a key player on a cross-functional team as well as working with executives.</li> <li>The outstanding communication skills. You have exceptional oral, written and editorial skills. You can write and speak to a range of audiences from your perspective or in the voice of others.</li> <li>The relationship-building skills. You can confidently interact with internal and external stakeholders spanning all organizational levels.</li> <li>The technical experience. You are &nbsp;well versed with: <ul> <li>Social media channels and tools including earned and paid.</li> <li>Data analytics.</li> <li>MS Office.</li> <li>Video and photo devices and software.</li> </ul> </li> </ul> <p><strong>Need more reasons to join us?</strong></p> <p>At <em>Interac</em>, we know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with connection, compensation and continuing education. Our core values - integrity, candour, respect, innovation, collaboration, accountability, resourcefulness, agility and genuineness - define us, help us be the best at what we do and create a workplace you want to be part of.</p> <p>If this sounds like the team you want to be part of and the place you want to grow your career, apply here or visit <a href="http://interac.ca/">interac.ca</a> and follow us <a href="http://www.twitter.com/interac">@interac</a> to learn more about us.</p> <p><em>Interac</em> believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Contact a member of the Human Resources department if you need accommodation at any point in the application process or want more information about our Accessibility Policy, which is also available online here: <a href="https://www.interac.ca/en/accessibility.html">https://www.interac.ca/en/accessibility.html</a>.</p>