Content Coordinator

<strong>Everyone at LRW is responsible for pioneering new ways, opening new doors, and contributing to a culture of the most brilliant and beautiful minds in the business.</strong>

Los Angeles

LRW, a Material Company

<p>Technologists and creators. Strategists and designers. Researchers and storytellers. LRW is now a Material Company, powered by sophisticated analytics, deep human understanding, and design thinking. This page contains job postings for LRW and several other Material companies. Want to join us?</p>

keywords: strategy,execute,publishing,creative,planning,marketing,build,management,leadership,technology,experience,publishing


Overview: We&rsquo;re seeking a strong writer, an eager learner, and a highly organized self-starter to help execute our content strategy. You&rsquo;ll be responsible for creating and publishing content that engages our current clients, attracts new leads, and drives customer acquisition through digital campaigns.&nbsp; Whether you&rsquo;re working on an eBook, blog post, or personalized copy for a landing page, you&rsquo;re able to capture our brand voice and execute the back-end coordination to amplify its reach. Material content and campaign development, SEO strategy, and execution.
Responsibilities: <ul> <li>Writing a strong website, blog, and other content optimized for search</li> <li>Identifying opportunities for campaign development that drive lead generation, including webinars, content syndication, in-person events, speaking opportunities, etc.</li> <li>Planning and assisting with the execution of campaigns to meet timelines and KPI goals</li> <li>Building and executing creative social media programs</li> <li>Identifying opportunities for link-building, guest posting opportunities</li> </ul> Material website development and integration <ul> <li>Collaborating with individual Perspective sister company/agency site owners and web partners to develop site integration plans that take into account SEO, content strategy, and other organizational considerations</li> <li>Assisting in implementing content integration on Material site, while developing, managing, and maintaining content and experiences on existing Perspective sites</li> </ul> Technology and marketing operations implementation <ul> <li>Planning and assisting with CRM, marketing automation, and other system integration projects</li> <li>Researching and implementing techniques for increasing email deliverability, open, click rates</li> <li>Maintaining budgets and accurately tracking inbound receipts, invoices, and spending</li> <li>Executing existing relationships, event sponsorships, subscriptions with long-term partners</li> </ul> Material sales support <ul> <li>Assisting with the development and execution of an account-based marketing and sales strategy designed to expand Material opportunities within key accounts, supporting lead generation, sales collateral, and content development</li> </ul>
Requirements: <ul> <li>1-4 years of content marketing, marketing automation, email marketing, or other digital marketing experience</li> <li>Strong writing and multimedia content development experience</li> <li>Self-starting attitude - looking for someone who can jump in and add value with minimal direction</li> <li>Experience with Adobe Creative Suite, and/or ability to execute simple design tasks desired</li> </ul>