Media Analyst

<strong>Everyone at LRW is responsible for pioneering new ways, opening new doors, and contributing to a culture of the most brilliant and beautiful minds in the business.</strong>

Austin, Texas, United States

LRW, a Material Company

<p>Technologists and creators. Strategists and designers. Researchers and storytellers. LRW is now a Material Company, powered by sophisticated analytics, deep human understanding, and design thinking. This page contains job postings for LRW and several other Material companies. Want to join us?</p>

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Overview: Analysts at T3 have intermediate BI and SaaS platform expertise and deep understanding of how digital marketing impacts business outcomes. The analyst will be tasked with working collaboratively across key disciplines at T3 alongside a Data Manager to proactively provide insights and oversight to guide campaign optimization through dashboards, reporting, and planning sessions.
Responsibilities: <ul> <li>Leverage various datasets to create both automated BI solutions and manual reporting with<br />visualizations and detail that deliver actionable feedback for decision-making.</li> <li>Monitor and evaluate online media performance to drive continuous improvements in KPIs and to<br />increase scale through efficient media + creative selection and allocation.</li> <li>Deliver executive-ready analytics reviews supported by quantitative and statistical analysis and clear<br />and concise communication.</li> <li>Collaborate with team members to deliver complex results and presentations with sufficient context<br />and recommendations for improvement.</li> <li>Prioritize and respond to ad-hoc requests for analysis and structured data from stakeholders quickly<br />and accurately.</li> <li>Assist with managing data operations and analytics implementations to identify data collection<br />opportunities and issues, including ETL/ELT, tag management systems and data layers, quality<br />assurance, 3rd party pixels, and UTM parameters.</li> </ul>
Requirements: <ul> <li>2 years of relevant experience in a dedicated marketing analytics role, preferably agency-side.</li> <li>Proficiency with Media and Web Analytics platforms (DoubleClick, GA360, Adobe). Certifications are<br />preferred as is competency with adjacent Customer Data and Attribution platforms.</li> <li>Ability to operate and prioritize work streams for departments in different geographies.</li> <li>Ability to support teams with their analytical and technical competencies across: <ul> <li>Growth Marketing - Versatile results-driven performance analysis of direct response and<br />brand efforts, inclusive of Display, SEM/SEO, Social and Programmatic.</li> <li>Automation - Maintenance and enhancement of I/O and ETL automations in pre-established<br />data models for data preparation. Experience working with Alteryx a plus.</li> <li>Business Intelligence - Transform queries for structured data in SaaS platforms into data<br />visualizations and online portals in support of performance monitoring and goal tracking for<br />marketing programs and strategic planning. Hands-on experience with Tableau, Power BI or<br />Data Studio a requirement.</li> </ul> </li> </ul>