Director, Insights & Strategy (Quantitative)

<strong>Everyone at LRW is responsible for pioneering new ways, opening new doors, and contributing to a culture of the most brilliant and beautiful minds in the business.</strong>

New York (Kelton)

LRW, a Material Company

<p>Technologists and creators. Strategists and designers. Researchers and storytellers. LRW is now a Material Company, powered by sophisticated analytics, deep human understanding, and design thinking. This page contains job postings for LRW and several other Material companies. Want to join us?</p> http://www.lrwonline.com/

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Full-Time

Overview: Why We Want You: We are seeking an innovative quantitative researcher with excellent analytic, communication, and client management skills.&nbsp; In this role, you'll&nbsp;work on a variety of project types for some of the nation&rsquo;s most successful brands across different categories, and a multi-industry background is therefore crucial.&nbsp; Flexibility to work on multiple projects, a natural aptitude for organization, and deadline-driven deliverable creation are equally important in this fast-paced environment.&nbsp; We are looking for someone who is able to deliver amidst the dynamic nature of workload and pace inherent in a client service business.&nbsp; To succeed in this role, you should be skill at clearly conveying takeaways visually in PowerPoint with recommendations reflective of the client&rsquo;s core issues and needs.&nbsp; You should have at least 8 years of primary market research experience (supplier side experience is a must), preferably an advanced degree, and strong statistical skills.
Responsibilities: What You'll Do: <ul> <li>Ensure overall client satisfaction and manage client relationships to generate repeat business.&nbsp;</li> <li>Be comfortable managing the client and overall workflow on large and small projects.&nbsp; This role requires an ability to manage multiple clients within an organization where the internal lines of communication may be blurred.</li> <li>Be comfortable managing partner agencies for work related to research engagements.&nbsp; Be able to serve as a central point of contact for both the client&rsquo;s internal team and agency partners.</li> <li>Lead major quantitative projects with key clients and drive approach, analysis, and strategic recommendations.</li> <li>Together with the leadership team, develop innovative approaches and products that will result in outstanding insights for our clients and differentiate Kelton as a partner.</li> <li>Manage all stages of the research process (designing questionnaire, monitoring fielding, running analyses, writing final report, presenting to client).</li> <li>Provide informed guidance and recommendations about digital and social research tools.</li> <li>Guide methodological recommendations and take the first pass on writing and developing proposals for new business.</li> <li>Have a strong sense of how to price quantitative and qualitative research studies.</li> <li>With oversight, lead and manage hybrid studies and seamlessly integrate quantitative findings with qualitative insights.</li> <li>Provide staff training and development.</li> <li>Stay up-to-date on industry developments and be active in the research community at large to make sure Kelton&rsquo;s quantitative practices remain innovative, unique, and of top quality.</li> <li>Serve as a career mentor, coach, and direct manager for more junior staff both on projects and for general career development.</li> </ul>
Requirements: What You'll Bring: <ul> <li>Ideally 8+ years of experience in primary market research (supplier side desired). The ideal candidate has recent experience in an agency as opposed to working as an independent proprietor.&nbsp;</li> <li>Extremely strong organizational skills and detail orientation.&nbsp; This position requires an ability to consider both the micro (project details) and macro (understanding how all aspects of the engagement, including research, advertising, and media, are interrelated).</li> <li>Well-versed and experienced in designing and conducting a broad array of quantitative market research approaches such as tracking, positioning/messaging studies, segmentation studies, concept tests, A&amp;U studies, and pricing studies.</li> <li>Strong analytic skills with proven ability to contribute to methodology improvements. Driven by an urge to try new things and identify ways to increase efficiency.</li> <li>Experience in running hybrid studies, strong familiarity with qualitative methodologies.</li> <li>Very strong experience with SPSS Statistics or a similar software package.</li> <li>Able to operate independently and run projects with oversight from inception to the final report.</li> <li>Ability to express research findings in a graphical format.</li> <li>Ability to manage multiple projects simultaneously and effectively work in teams.</li> <li>Strong verbal and written communication skills.&nbsp; Demonstrated presence and authority in dealing with people at all organizational levels.</li> <li>Manage quantitative projects and research team throughout all stages of the research process (questionnaire design, monitor fielding, run analyses, put together a final report, present to client).</li> <li>Provide staff training and development and manage a team of more junior staff.&nbsp; Previous experience managing at least 1-2 direct reports highly desired.&nbsp;</li> <li>Experience in planning and running multi-country studies is a plus.</li> </ul>