Strategic Marketing Manager

<p>The <strong>Strategic Marketing Manager</strong> will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization&rsquo;s overall products portfolio.&nbsp;The <strong>Strategic Marketing Manager</strong> will report to the <strong><em>Global Business Director</em></strong>.</p>

Parsippany, NJ

Lyneer Search Group

At Lyneer Search Group, we seek to partner with clients who have strong, ethical business models that we can help build and grow. We strive for deep relationships with a limited number of carefully selected clients allowing us to support their entire accounting and finance operations. Our goal is to make a positive impact on the businesses and employees that we serve.&rdquo; <br /><br />You can be assured that we are not just a client centric firm. As a job seeker, you will not be viewed as a commodity, but rather as a professional who has entrusted us to counsel you on an important decision in your life. We will exercise the same care with your search as we exercise when addressing our clients' needs. http://www.lyneersearch.com/

keywords: strategic marketing manager,reports into,develop strategic plans,investigate marketing opportunities,identify opportunities & risks,degree,relevant experience,project management experience

(Sr.) Manager

$130k+ base (+ bonus)

Overview: <p>The <strong>Strategic Marketing Manager</strong> will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization&rsquo;s overall products portfolio. The <strong>Strategic Marketing Manager</strong> will report to the <em><u>Global Business Director</u></em>.</p>
Responsibilities: <ul> <li>Work with cross-functional teams to develop strategic plans that enable businesses to grow faster than their markets.</li> <li>Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products.</li> <li>Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].</li> <li>Design VOC; understand segmentation; understand value elements critical to customers; value equations; target value propositions to customer segments to inform customer marketing and account plans.</li> <li>Establish/maintain a project management framework in line with strategic objectives.</li> </ul>
Requirements: <p><strong>The <em>ideal</em> candidate would possess the following:</strong></p> <ul> <li>Bachelor&rsquo;s Degree in Marketing, Business, Engineering or Technical discipline is required</li> <li>5+ years successfully leading marketing, strategic planning, growth initiatives and cross functional teams</li> <li>5+ years of proven marketing strategic, analytical and implementation skills</li> <li>3+ years of experience in similar leadership role</li> </ul> <p><strong><em>Additional Qualifications: </em></strong></p> <ul> <li>MBA is highly desirable</li> <li>Solid track record of understanding market position, competition and trends to enter into new markets successfully to achieve superior financial results sustainably compared to peers in the industry.</li> <li>Proven strategic marketing, strategy formulation and product/business positioning skills and&nbsp;implementation experience.</li> <li>Broad strategic analysis skill set complimented with a detail orientation.</li> <li>Demonstrated experience with implementation of growth, new business development and&nbsp;marketing initiatives that lead to stronger market penetration.</li> <li>Track record of executing on short and long-term market and product growth goals.</li> <li>Ability to understand and add value to high-level management interactions, with a proven ability to&nbsp;develop and &ldquo;sell&rdquo; creative business strategies.</li> <li>Experience managing in a lean culture that continuously prioritizes operational excellence.</li> </ul> <p><strong><u>Eligibility Requirements:</u></strong></p> <ul> <li>Must have unrestricted work authorization to work in the United States</li> <li>Must be willing to submit to background check (if requested by client)</li> </ul>