Digital Marketing Analyst

<strong>Your next workplace is the sky<br /></strong><br />You love to travel, and you love fair, friendly and frequent flights. We&rsquo;re a new airline<br />with deep roots in the industry, and we&rsquo;re looking for people like you! <br /><br /><strong>Join our crew.</strong>

Calgary, AB

Lynx Air

<p>Let your career fly with Lynx Air, Canada's newest ultra-affordable airline. Our mission is to make air travel accessible for all, by offering low-cost, safe and customer-first flying experiences. With airfares sky-high in Canada, we're here to change the game!</p> <p>Join our team and be part of the changing skies of Canadian aviation!</p> http://www.flylynx.com

keywords: benefits,position summary,analysis,training,teamwork,quality assurance,assist,oversee,develop,experience,organization,degree,communication,analysis,knowledge

Mid Level

Overview: <p>Interested in being a part of the changing skies in Canada and beyond?</p> <p>Want to work with world-class leaders who have extensive industry know-how?</p> <p>Curious about how it feels to contribute and join Canada&rsquo;s newest airline while redefining affordable air travel?</p> <p>If so, we have an exciting opportunity for you!</p> <p>We are seeking a&nbsp;<strong>Digital Communication Specialist&nbsp;</strong>for our&nbsp;<strong>Marketing</strong>&nbsp;team to join our rapidly expanding, dynamic organization!<br /><br /></p> <p><u><strong>WHO WE ARE:</strong></u></p> <p>Let your career fly with Lynx Air, Canada's newest ultra-affordable airline. Our mission is to make air travel accessible for all, by offering low-cost, safe, and customer-first flying experiences. With airfares sky-high in Canada, we're here to change the game!</p> <p>Our brand-new fleet of Boeing 737 MAX planes will take Canadians to select Canadian and USA destinations at an ultra-affordable price point and we're excited to be building our team that will help us get there. With backing from prominent investors, we're poised to revolutionize the Canadian airline industry.</p> <p>Join our team and be part of the changing skies of Canadian aviation!</p> <p><u><strong>WHAT THE ROLE ENTAILS:</strong></u></p> <p>Reporting to the Director, of eCommerce and marketing, the Digital Communication Specialist will play a pivotal role in ensuring smooth and efficient communication with our customers and assisting customers through our chatbot platform. The ideal candidate will have a strong understanding of social media, content and communication updating, exceptional communication skills, and the ability to manage multiple tasks simultaneously. Bilingual French and English is preferred, with a strong knowledge of written French.<br /><br /><u><strong>WHAT YOU WILL GET FROM US:</strong></u></p> <ul> <li>Industry competitive salary</li> <li>The chance to be part of building something from the ground up. Aggressive growth plans of the organization mean there is no limit to how far you can grow your career with the organization</li> <li>An environment that promotes a healthy work-life balance</li> <li>Open and collaborative work environment. You bring your great ideas, and we will put them to action</li> <li>Comprehensive benefits plan including dental, vision, and paramedical coverage</li> <li>The opportunity to travel where we fly. Not only do you get to travel standby on our airline, but we allow you to share that privilege with 6 unrestricted designates &nbsp;&nbsp;</li> </ul>
Responsibilities: <p>Manage and update Communications:</p> <ul> <li>Being responsive on social media, responding to customer comments.</li> <li>Monitor online channels with Lynx Air mentions and address or escalate as required to appropriate departments.</li> <li>Reviewing and updating website content ensuring pricing is accurately displayed.</li> <li>Ensure that website content is updated as required by internal stakeholders.</li> <li>Update passenger communications as required by internal stakeholders.</li> </ul> <p>Chatbot Coordination:</p> <ul> <li>Oversee the operation and maintenance of the airline's chatbot platform to provide customers with accurate and timely information.</li> <li>Collaborate with the IT team to continuously improve the chatbot's capabilities, including enhancing its conversational abilities and expanding its knowledge base.</li> <li>Monitor chatbot interactions to identify common customer queries, trends, and areas for improvement.</li> <li>Develop and implement chatbot scripts and responses that align with the airline's brand voice and provide helpful solutions to customers.</li> </ul> <p>Customer Support:</p> <ul> <li>Assist customers by providing information, resolving issues, and offering support through the chatbot platform.</li> <li>Escalate complex or sensitive customer inquiries to appropriate departments or personnel for resolution.</li> <li>Continuously enhance the customer experience by identifying opportunities to improve the chatbot's effectiveness and responsiveness.</li> </ul> <p>Data Analysis and Reporting:</p> <ul> <li>Analyze data related to distribution channels and chatbot interactions to identify performance trends and areas for enhancement.</li> <li>Generate regular reports on distribution performance, chatbot effectiveness, and customer satisfaction.</li> <li>Utilize insights from data analysis to make informed decisions and recommend strategies for improvement.</li> </ul> <p>Training and Documentation:</p> <ul> <li>Provide training to internal teams on the effective utilization of distribution systems and the chatbot platform.</li> </ul>
Requirements: <ul> <li>Bachelor's degree in Business, Marketing, or related field (or equivalent work experience).</li> <li>Proven experience in distribution management, preferably in the airline or travel industry.</li> <li>Familiarity with global distribution systems (GDS) and online travel agency (OTA) platforms is a plus.</li> <li>Strong communication skills with the ability to convey complex information clearly and concisely.</li> <li>Experience with chatbot platforms and artificial intelligence technologies is advantageous.</li> <li>Analytical mindset with the ability to interpret data and generate actionable insights.</li> <li>Exceptional organizational skills and the ability to manage multiple tasks concurrently.</li> <li>Customer-focused attitude with a commitment to delivering exceptional service.</li> <li>Proficiency in using productivity software and tools, including Microsoft Office suite.</li> </ul> <p>We're an Equal Employment Opportunity employer that places value on the strength that diversity brings to the workplace and that prohibits discrimination or harassment of any kind. Our employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, age, disability status, or any other characteristic protected by applicable law. We encourage all applicants who meet the requirements for the role to apply.</p> <p>Interviews will be commencing right away, so don&rsquo;t hesitate and apply today to be part of Canada&rsquo;s changing aviation landscape! Cover letters are not required.</p>